Confessions of A Junior Agency Copywriter
A junior copywriter talks about life at an agency:
Confessions of a Junior Copywriter | Digiday
Highlights:
Who in agencies gets too much credit and too little?
Advertising has recently become a masturbatory industry. We're doing work for ourselves instead of the clients that hired us to sell their products and promote their brands. There's loads of work these days that is incredibly renowned and respected within the industry, and yet Dick and Jane have never heard of it.
What's the most frustrating thing about clients?
Fear that we only want do work that will satisfy our own egos as opposed to their balance sheets.
Confessions of a Junior Copywriter | Digiday
Highlights:
Who in agencies gets too much credit and too little?
Advertising has recently become a masturbatory industry. We're doing work for ourselves instead of the clients that hired us to sell their products and promote their brands. There's loads of work these days that is incredibly renowned and respected within the industry, and yet Dick and Jane have never heard of it.
What's the most frustrating thing about clients?
Fear that we only want do work that will satisfy our own egos as opposed to their balance sheets.
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perryny -
Thanks - 1 reply
SignatureEnd procrastination with this simple project time tracker.{{ DiscussionBoard.errors[6538905].message }}-
Shazadi -
Thanks
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