Ben Suarez 7 steps to freedom 1 & 2

by theory expert Banned
35 replies
Anyone here have Ben Suarez "7 steps to freedom"? I looked on Amazon and apparently, 7 steps to freedom was published in 1979, but, it has no reviews.

When I looked at freedom 2 I saw five "5 star" reviews. One of those reviews was by fellow warrior Loren Woirhaye. He mentioned it was a bit dated.

If freedom 2 is a bitdated then what is the difference between 1 & 2? :confused::confused::confused::confused::confused:
#ben #freedom #steps #suarez
  • Profile picture of the author theory expert
    Banned
    Update: Ordered the first one, just wondering what second edition was any different.
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    • Profile picture of the author gjabiz
      Originally Posted by theory expert View Post

      Update: Ordered the first one, just wondering what second edition was any different.
      Seven Steps to Freedom II is a college textbook. It is boring. It does contain some copywriting tips.

      Since I edited the II version, in 1997, I can tell you most of the differences were UPDATES on promotions. The reason it wasn't further updated is, we had a series of pretty expensive NEWSLETTERS, THE NPGS UPDATE HOTLINE, where we gave the most current information.

      I did write a new version about 2.5 years ago, a few warriors have it, but it was decided not to publish it, there were better projects available to pursue.

      In one of the Newsletters editions, we featured Marlon Sanders, who at that time was gang testing (a NPGS technique) on AOL, CompuServe and was getting some pretty good results. Marlon told us he was going full time online...and was one of the first to do so.

      Even though some of it is 'DATED', the general business principles along with the NPGS formula, are still very much being used. Is it a good book for copywriters? My opinion, NO, but it was never intended to be.

      Is it a good business book for Entrepreneurs? It is still one of the best.

      gjabiz

      PS. I'm restricted from distributing the new pdf version, but a handful of warriors and others have seen it, who knows? Maybe you can find it at a bit torrent or somewhere.
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      • Profile picture of the author Steve Hill
        Originally Posted by gjabiz View Post

        Seven Steps to Freedom II is a college textbook. It is boring. It does contain some copywriting tips.
        ...
        I did write a new version about 2.5 years ago, a few warriors have it...
        ...
        Is it a good business book for Entrepreneurs? It is still one of the best.
        ...
        I'm restricted from distributing the new pdf version, but a handful of warriors and others have seen it...

        (From a later message) And OH...I'd like to think there are better questions I could be answering which may help more of you out, considering my 53 years in mail order, Biz-Op and my Online experience...
        It may be a dense book, but I found it far from boring. It contains more solid information than most high-priced courses or seminars, and at a fraction of the price. It's like learning directly from a very successful entrepreneur.

        7 Steps to Freedom II has earned a place on my A-shelf, along with a select few other references such as Breakthrough Advertising.

        If anyone has the most recent PDF version of 7 Steps, I'd greatly appreciate seeing it.

        Gjabiz, per our earlier discussion, my research into EdenPURE and Ben led me to this excellent book. The depth of your experience and knowledge is impressive.

        Those with questions that could benefit from Gjabiz's expertise should ask them. It's rare that an opportunity like this comes along.
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        • Gordon,

          All of the SuperBiz books I've seen show to be a 1981 First Edition. My copy is a 1980 First Printing First Edition. What's the difference?
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          • Profile picture of the author gjabiz
            Originally Posted by ThePromotionalGuy View Post

            Gordon,

            All of the SuperBiz books I've seen show to be a 1981 First Edition. My copy is a 1980 First Printing First Edition. What's the difference?
            Ben and SCI are known for being fanatic testers. It has to do with ROP ads vs Roll Out bulk bought ads and the number of copies printed. You may find some minor editing differences, perhaps a pic or two more, but you have a "Treasure". Later editions involved more of the Executives at SCI, all of whom had input into the books.

            Rather than go to economies of scale, for the first FIRST edition, a much more expensive run was made, until the results came in. At one time, if memory serves, runs were costing around 7 bux a book...and we had the backend of software and newsletters too.

            Hey, maybe Ben would want to buy that book from you, who knows.

            gjabiz
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        • Profile picture of the author gjabiz
          Originally Posted by Steve Hill View Post


          Those with questions that could benefit from Gjabiz's expertise should ask them. It's rare that an opportunity like this comes along.
          Thanks Steve Hill and I prefer to answer any questions here for everyone, rather than one at a time via PM.

          So, what would I do today as a copywriter getting started or as an Entrepreneur looking for opportunity?

          If I were starting a copywriting business, I'd spend several months learning and studying Who's Who in the industries that hire copywriters. Who is selling what? Who's mailing what? Who is posting online and who has the money to pay? So, from my perspective, it is less about knowing WHAT and more about knowing WHO.

          As for self copy opportunities, if I were starting out, I'd look to a few tested and proven areas which have withstood the test of time;

          Hotsheets (Joe Karbo taught me about these) the ez way to publishing profits.
          Smart phone APPS...get in now.
          Jewelry and cosmeceuticals.
          Supplements.
          PUBLISHING
          Getting a TOLL Position as taught by Harvey Brody.

          Please ask here, and I'll do my best to answer and my experience does include over 20 years of writing copy too. Fire away.

          gjabiz
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          • Profile picture of the author Lurk
            Originally Posted by gjabiz View Post

            Thanks Steve Hill and I prefer to answer any questions here for everyone, rather than one at a time via PM.

            So, what would I do today as a copywriter getting started or as an Entrepreneur looking for opportunity?

            If I were starting a copywriting business, I'd spend several months learning and studying Who's Who in the industries that hire copywriters. Who is selling what? Who's mailing what? Who is posting online and who has the money to pay? So, from my perspective, it is less about knowing WHAT and more about knowing WHO.

            As for self copy opportunities, if I were starting out, I'd look to a few tested and proven areas which have withstood the test of time;

            Hotsheets (Joe Karbo taught me about these) the ez way to publishing profits.
            Smart phone APPS...get in now.
            Jewelry and cosmeceuticals.
            Supplements.
            PUBLISHING
            Getting a TOLL Position as taught by Harvey Brody.

            Please ask here, and I'll do my best to answer and my experience does include over 20 years of writing copy too. Fire away.

            gjabiz
            I've read that Harvey used to do seminars and sell info products. How did he transition into an inventor licensing his products? Getting distribution from major retailers isnt exactly easy from my understanding,(or maybe it was back then?).

            I'd like to know what his daily routine was when first starting to try to toll. Heavy phone time usage, and, face to face meetings I presume.

            The only thing I have read of Harvey's is the toll position transcripts. He didnt mention what someone would have to do daily to make it work in that material. I am guessing his concepts and stephen key are the same?

            Hope he is doing ok health wise,(also, read he wasnt in best of health).

            P.S. Strictly from a comparison point of view: I'd think it is easier to create your own info products that way you dont have to spend time kissing up to distributors to push your invention. Harvey is probably a special case. Agree?
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            • Profile picture of the author gjabiz
              My understanding is Harvey is in good health. Mine? Not so great, but anyhow.
              To answer your qestions. YES, he did seminars and his students include Jay Abraham, Gary Halbert, Joe Karbo, Joe Sugarman, Ben Suarez, Jerry Buchanan and a host of others you would recognize.

              Here is what he told me; He went to work one day at the height of his publishing business and one of his employees was bitching up a storm about something trivial and Harvey decided on the spot he didn't want to have employees, so he quit advertising, never fired anyone or laid them off, but they saw the writing on the wall and he shut down his publishing business.

              He already had the patent and controlled the tooling and chemical for his Zoom Spout Oiler (with sales over 100 million units since the late 50s)...which he invented while in college repairing typewriters.

              He worked with Joe Cossman and other marketers of the day learning his lessons about control and toll positions.

              Of course distribution wasn't easy back then, but, if it were easy, we'd all be doing it. One of the advantages of getting on the Shark Tank is, if they like your product, they have ins to the distribution. At hardtofind seminars, there is a good audio about getting into Walmart, hitting the mother-lode of distribution, it would be worth anyone's time who wants to pursue product acquisition because it does no good to control a product if you don't have the marketing channel available.

              You are right about a lot of phone time, but he did and does very little face to face, almost none, which is how he set up his business to begin with.

              Stephen Key does have some similar concepts, but his writing is for public consumption, meaning it doesn't have the in-depth DETAILS of how to do it, but yes, all licensing is basically the same. I've posted here at WF a list of resources and books to read re: licensing.

              As for being a special case, there are scores of people into licensing and it is growing daily. Harvey had one of the most expensive info products of his day, and he shut that down. Likewise Ben Suarez closed down his publishing biz...so the answer becomes...when it is more profitable to find, acquire and market other people's products, and when the cost of time spent on info products vs the ROI is minimum when compared to what is being made by specialty products and retail shelf space items, it just isn't worth their time.

              However, for us small potatoes kind of guys, most certainly creating our own and acquiring other people's products to market, especially info products IS worth our time, which is why I've been doing it for over 25 years.

              NOW, the copywriting part comes in handy when seeking products and getting distribution, because you are trying to influence, persuade and communicate with someone and in effect, if not actual outcome, get them to buy what you are offering.

              It is just nicer to have Walmart buy 100,000 units from you than to sell 100,000 copies of your information product, see?

              Harvey wrote a 64 page booklet, considered by some to be the first magalog type thing in the late 70s to sell his Toll Position course, which was a 500 dollar product...very high in those days.

              gjabiz

              PS. Almost everyone who attended Harvey's seminars became skilled copywriters and some are regarded as the very best at what they did (do).

              Originally Posted by Lurk View Post

              I've read that Harvey used to do seminars and sell info products. How did he transition into an inventor licensing his products? Getting distribution from major retailers isnt exactly easy from my understanding,(or maybe it was back then?).

              I'd like to know what his daily routine was when first starting to try to toll. Heavy phone time usage, and, face to face meetings I presume.

              The only thing I have read of Harvey's is the toll position transcripts. He didnt mention what someone would have to do daily to make it work in that material. I am guessing his concepts and stephen key are the same?

              Hope he is doing ok health wise,(also, read he wasnt in best of health).

              P.S. Strictly from a comparison point of view: I'd think it is easier to create your own info products that way you dont have to spend time kissing up to distributors to push your invention. Harvey is probably a special case. Agree?
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              • Profile picture of the author Lurk
                Originally Posted by gjabiz View Post

                Stephen Key does have some similar concepts, but his writing is for public consumption, meaning it doesn't have the in-depth DETAILS of how to do it, but yes, all licensing is basically the same. I've posted here at WF a list of resources and books to read re: licensing.
                Thanks for previous answers, more questions....

                When you say Harvey in depth are you referring to Harvey's 64 page booklet?
                I read a post where you said his previous stuff is obsolete & he has training/certification program? I googled, but, I didnt see Harvey program, but, I saw Glenn mention toll position for consultants. Clever marketing guy

                Also read said had recorded chats (?) Are those just from your personal conversations or were those from his old info product material?

                Lastly, I used the search function to look for your licensing thread so I could take a look at the books, and, resources, but, didnt see one with the name re:licensing. I need your help finding it
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                • Profile picture of the author gjabiz
                  Originally Posted by Lurk View Post

                  Thanks for previous answers, more questions....

                  When you say Harvey in depth are you referring to Harvey's 64 page booklet?

                  No. His person to person information.


                  I read a post where you said his previous stuff is obsolete & he has training/certification program? I googled, but, I didnt see Harvey program, but, I saw Glenn mention toll position for consultants. Clever marketing guy

                  It is not obsolete, in concepts, those are the same today as they were 50 years ago. The reference material is old and obsolete. The training program was a test...we wanted to find out demand, just not enough to make it worth our while.

                  Also read said had recorded chats (?) Are those just from your personal conversations or were those from his old info product material?

                  Personal use only.

                  Lastly, I used the search function to look for your licensing thread so I could take a look at the books, and, resources, but, didnt see one with the name re:licensing. I need your help finding it
                  OK. Bob Blagg has a product (endorsed by Joe Sugarman), it is on the high side of this education but is step by step.

                  Just One Good Product

                  Richard Stim of NOLO. Book with CD on licensing.
                  Profit From Your Idea: How to Make Smart...Profit From Your Idea: How to Make Smart...
                  Harvey Reese How to License Your Million Dollar Idea: Cash In...How to License Your Million Dollar Idea: Cash In...
                  Stephen Key One Simple Idea: Turn Your Dreams into a...One Simple Idea: Turn Your Dreams into a...
                  Dan Kennedy
                  How to Make Millions with Your Ideas: An...How to Make Millions with Your Ideas: An...
                  This should get you started.

                  gjabiz

                  PS NONE of these are affiliate links either.
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                  • Profile picture of the author Lurk
                    Originally Posted by gjabiz View Post

                    Dan Kennedy One Idea.
                    That must be an oldie but goodie. Do you know the publishing date?
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                    • Profile picture of the author gjabiz
                      Originally Posted by Lurk View Post

                      That must be an oldie but goodie. Do you know the publishing date?
                      Google
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                  • Luke,

                    I own Bob's, "Just One Good Product" book. I've used Bob's instruction and it works.

                    If you ever read Harvey's old course on Toll Positions which I have, Bob's course brings everything up to today's standards. In was printed in 2010.

                    Some might not like the $197.00 price tag. But if you are serious about acquiring product rights to control someone else's product(s) get this book. I highly recommend it.
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  • Profile picture of the author michaelhearne
    Client gave me that book - friggin outstanding read!!
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  • Profile picture of the author dominodivine
    One of the best books and direct response marketing ...even without the system.
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    • Profile picture of the author Mr. Subtle
      I thought Suarez's "SuperBiz" (which evolved into 7-steps) a much better book.
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  • Profile picture of the author MIB Mastermind
    Recently found myself a copy of his "Home study course" on ebay... very excited to go through this, I've been searching for this for sometime.
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    • Profile picture of the author gjabiz
      Originally Posted by MIB Mastermind View Post

      Recently found myself a copy of his "Home study course" on ebay... very excited to go through this, I've been searching for this for sometime.
      The course isn't very good. For what it is worth, visit Suarez dot com and see how they have evolved. Today's company and product line-up are much better than they were back then. Today, the focus is more on specialty products, with higher price tags, like the EdenPure line.

      Super-Biz is a much better book for the at home Entrepreneur than either 7 Steps editions. The NPGS Update Hotline Newsletters, with results of ads and products is a good addition to SuperBiz

      gjabiz

      PS. My advice for newbs or just getting started folks is, buy something from James Direct at that url, and see how a small but successful marketer is doing things. Buy several products and if you see one of their ads, buy from it. James Direct sells little books and booklets, always a good business to get into.
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      • Profile picture of the author sidneyng
        That's a very honest reply. LOL.
        I think when you niche a product and speak to a certain specific group of people - they would be willing to pay more for it.

        Originally Posted by gjabiz View Post

        The course isn't very good. For what it is worth, visit Suarez dot com and see how they have evolved. Today's company and product line-up are much better than they were back then. Today, the focus is more on specialty products, with higher price tags, like the EdenPure line.

        Super-Biz is a much better book for the at home Entrepreneur than either 7 Steps editions. The NPGS Update Hotline Newsletters, with results of ads and products is a good addition to SuperBiz

        gjabiz

        PS. My advice for newbs or just getting started folks is, buy something from James Direct at that url, and see how a small but successful marketer is doing things. Buy several products and if you see one of their ads, buy from it. James Direct sells little books and booklets, always a good business to get into.
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        • Profile picture of the author HenryMastz
          Why do you think SuperBiz is better than 7 Steps edition?
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  • Profile picture of the author Steve Hill
    The 7 Steps II book does have some very solid business principles and formulas in it. It's very worthwhile reading for marketers.
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  • Profile picture of the author svedski
    gjabiz, are you Ben Suarez?

    Anyway, Seven Steps To Freedom II is an outstanding book. Most interesting is the biography part.
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    • Profile picture of the author gjabiz
      Originally Posted by svedski View Post

      gjabiz, are you Ben Suarez?

      Anyway, Seven Steps To Freedom II is an outstanding book. Most interesting is the biography part.
      Ben Suarez is a local guy who made it big in remote direct marketing. Ben once recruited me at a seminar to come to work for him. After turning him and his associates down several times, I DID go to work for him.

      His COO at that time was Rod Napier, who formed his own company; Arthur Middleton and I've also worked with Rod as well as several local Northeast Ohio direct marketing companies.

      ONE of my jobs for Ben was to edit 7 Steps to Freedom II, it was the last edit done on it. I worked for several divisions and across his company, which few have done...most are specialists in one area. You can see me on the videos in the Professional Remote Direct Marketing Home Study Course, which was one of my projects.

      I knew Gary Halbert before he hit it big, and have closely followed Dan Kennedy (another local boy) for his career. I prefer to "fly low" and stay under the radar and let those guys bask in their own glory, and they have deserved and earned it with their successes.

      There are FEW old mail order guys or remote direct marketers who have had Ben and Rod's successes. Ben has sold a billion dollars of ONE product, the EdenPURE heater and Rod has sold millions of dollars of the Amish Heater.

      Gary Halbert WAS instrumental in Ben's early success and in a 2008 update of 7 Steps, he dedicated the update to Gary.

      His current success with specialty products has almost eliminated any want/need or desire to get back into publishing...he's too busy picking up 100 dollar bills on the street, he jumps right over the nickels and dimes.

      Ben is just ONE of several mentors/associates I've had, the top others were:

      Joe Karbo, Harvey Brody, Ed Barr, Burt Morgan, Fred Felice and Mr. Buchholzer. ALL of these men have provided valuable guidance and example for me to follow.

      7 Steps ll still provides some solid information for anyone wishing to start a business and build it big.

      gjabiz

      PS. There are many people who have worked with Gary, Ben, Rod and Harvey Brody who have went on to build smaller successful businesses based on their biz principles.

      And OH...I'd like to think there are better questions I could be answering which may help more of you out, considering my 53 years in mail order, Biz-Op and my Online experience...

      it would be more FUN for me to offer some experienced answers, maybe along the line of; knowing what you know today and having worked with some of the best marketers on the planet, what might you suggest to help us with our goals....sort of thing.. AND, I am also not Santa Clause nor the tooth fairly but I have played the Easter Bunny before but not on TV...HA!
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  • Profile picture of the author Johnny12345
    Hi Gordon,

    Hotsheets (Joe Karbo taught me about these) the ez way to publishing profits.
    The problem I see is marketing them. If the reports are inexpensive -- and I'm *guessing* they typically are -- if you do a little break-even math, it appears that common PAID marketing methods (such as PPC) are probably not going to work. So...

    How do you sell them?


    His (Ben's) current success with specialty products has almost eliminated any want/need or desire to get back into publishing...he's too busy picking up 100 dollar bills on the street, he jumps right over the nickels and dimes.
    Can you expand on this? What kind of "specialty products" is he selling with such great success?


    Finally, you seem plugged into that loop of old-school direct marketers (and I'm old enough to remember who they are). So I'm curious... did you ever meet Melvin Powers?

    Thanks,

    John
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    • Profile picture of the author gjabiz
      Originally Posted by Johnny12345 View Post

      Hi Gordon,

      The problem I see is marketing them. If the reports are inexpensive -- and I'm *guessing* they typically are -- if you do a little break-even math, it appears that common PAID marketing methods (such as PPC) are probably not going to work. So...

      How do you sell them?

      Joe showed me several he rec'd, let's look at two: Every Wed. he got one piece of paper, sometimes with very little on it, and he paid 20 bux a week for this pioece of paper. Told me 120 other guys paid it too. It was a weekly update for yachts and boats for sale, information not made public until Fridays. Keep in mind this was pre FAX day, let alone Internet. The math told me someone was hauling down a nice chunk of change for their time and effort.

      Another hotsheet Joe got was on surplus and closeouts, and he also got one monthly on Asian suppliers.

      Some newsletters he (and I ) subscribed to would once in awhile publish an ALERT, also a hotsheet. Today, maybe a newsletter like my Falls High Classmate, Dennis Gartman, publishes
      The Gartman Letter
      Would fit the bill on profitable hotsheet type pubs.

      TIMELY information to the right markets keep the cash flowing.

      As for SCI, here's a link to their site, look over their divisions and the EdenPURE line of specialty products will jump out at you too.

      Suarez Corporation Industries - Innovative Products for Better Living Search divisions and several times a year you'll find they are looking for copywriters too.

      gjabiz


      PS I've published a lottery player's hotsheet for a long time, still worth my time and effort.





      Can you expand on this? What kind of "specialty products" is he selling with such great success?


      Finally, you seem plugged into that loop of old-school direct marketers (and I'm old enough to remember who they are). So I'm curious... did you ever meet Melvin Powers?

      Thanks,

      John
      I've never met Melvin although have had several phone conversations with him. Once did a product with Rick Smith, the Net Guerrilla, based on a book Melvin published. He introduced me to Charles Prosper, the balloon baron, and Charles helped with my first web site in mid 90s.

      Speaking of old school, a guy who doesn't get much press is Frank Cawood of Georgia, just saw a full page ad the other day for his stuff. http://www.fca.com/

      gjabiz

      PS. hope my answers showed up right. And also, here is a link to Rod Napier's company and they also hire coywriters, so take a look at them too. http://www.amch.com/
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      • Profile picture of the author Maverick666
        Before reading this I'd never heard of him. When I looked into purchasing his material I found a news article suggesting he was allegedly indicted on federal elections fraud stemming from campaign contribution corruption during the 2012 elections. Is this for real?
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  • Profile picture of the author Johnny12345
    Gordon,

    Thank You for the info.

    The guys who inspired me early on were Joe Karbo, Joe Sugarman, Drew A. Kaplan (DAK Industries), and Melvin Powers.

    Frankly, if I hadn't stumbled across Joe Karbo's famous ad in a magazine, I don't know if I would have become a copywriter. While all the other ads were loaded with hype, his copy was a bit like a letter to a friend.

    While I often hear copywriters talk about how you have to "grab your prospect by the throat," in truth, you should do just the opposite. Joe Karbo understood that.

    One other question...

    To make sure I'm clear on the concept, can you give me an example of Harvey Brody's "toll position" concept?

    Is he saying to BE the middleman (as Bob Serling explains) or to cut out the middleman and control the product/supply (like Joe Cossman used to speak about)?

    Thanks,

    John
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    • Profile picture of the author gjabiz
      Originally Posted by Johnny12345 View Post

      Gordon,

      Thank You for the info.

      The guys who inspired me early on were Joe Karbo, Joe Sugarman, Drew A. Kaplan (DAK Industries), and Melvin Powers.

      Frankly, if I hadn't stumbled across Joe Karbo's famous ad in a magazine, I don't know if I would have become a copywriter. While all the other ads were loaded with hype, his copy was a bit like a letter to a friend.

      While I often hear copywriters talk about how you have to "grab your prospect by the throat," in truth, you should do just the opposite. Joe Karbo understood that.

      One other question...

      To make sure I'm clear on the concept, can you give me an example of Harvey Brody's "toll position" concept?

      Is he saying to BE the middleman (as Bob Serling explains) or to cut out the middleman and control the product/supply (like Joe Cossman used to speak about)?

      Thanks,

      John
      From his own life; Harvey Brody has controlled the Zoom Spout Oiler since the 50's. He doesn't mfgr, ship, store or retail...he supplies about 150 customers like SEARS, Walmart, Home Depot, LOWES, etc.

      He owns the patents and tools and molds and the formulae.

      His pistol grip (for spray cans) is also a big winner. Just an opinion on my part, but I think Harvey has a better model than Serling, HOWEVER, that doesn't mean there isn't a lot of money on the table as a middleman/broker/finder too.

      I think you are right about Karbo, he was a people person, actually liked them (unlike some of US, ha!)...and his writing reflected that too. Joe Karbo was a student of Harvey Brody, as was Sugarman...both using Harvey's early computer list management services. Ben Suarez and Gary Halbert along with Jay Abraham and Bud Weckesser were also Harvey's students and friends.

      His teaching came about from his working with Joe Cossman and other early pioneers of the day and Harvey Perfected his business and really thrived when he got out of the publishing business and eliminated all employees, only his wife and daughter have helped for the last 25 years.

      I have several hours of phone chats with Harvey Brody I listen to regularly and I'm blown away by his depth of knowledge and his business savvy...truly, ONE of a kind.

      gjabiz

      PS. Recently, Harvey has come up with sensational new ways to market and CONTROL products by an exclusive training/certification process...absolute genius stuff. Go for CONTROL when and where you can.

      ALSO, Bob Serling is a genius in his own right, and licensing is more than being just a middleman, lots of crossover in the Control/Licensing/Ownership and DISTRIBUTION businesses...you will often find these guys with a lot of overlap on their plates...mixing the peas with mashed potatoes and GRAVY.
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      • Profile picture of the author Johnny12345
        Originally Posted by gjabiz View Post

        He owns the patents and tools and molds and the formulae.
        Gordon,

        The concept sounds similar to what Joe Cossman taught... which, I suppose, is probably because Harvey learned from Joe! Interesting.

        I saw Cossman -- decades ago -- in an infomercial. But it was actually much more like a training session than a sales pitch. I think he was able to use that approach because he was offering valuable, proven advice.

        Thanks,

        John
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        • Profile picture of the author perryny
          Holy crap, this is a big book.
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          • Profile picture of the author Steve Hill
            Originally Posted by perryny View Post

            Holy crap, this is a big book.
            And a damn good one! The level of detail in there is amazing.
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          • Profile picture of the author Steve Hill
            Originally Posted by perryny View Post

            Holy crap, this is a big book.
            And a damn good one - the level of detail is amazing.
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            Learn more - earn more: Books for Copywriters
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          • Profile picture of the author gjabiz
            Originally Posted by perryny View Post

            Holy crap, this is a big book.
            perryny, here are the lifetime value nuggets...

            The NPGS formula:

            PROSPECT X PRODUCT X PROMOTION X MEDIA = $$$$$$$$$

            I'm a believer in people first, like Gary Halbert setting up his hamburger stand in a starving crowd...and although you'll find people who can sell things to strangers, to build a lasting business build lasting relationships.

            TARGETS before product. Prospects who have identified themselves as interested. People who have bought similar items, buy frequently or in multiples at a time, people who have a sustainable lifetime value.

            But even if you match up Prospects with Products, they still need to find your promotion. There must be an INTERSECTION, one which the copywriter creates and controls, an intersection of your prospects thinking, their PREOCCUPATION and your Pre-occupational interrupter must find it's way into their conscious and also subconscious mind.

            The location of the Intersection is the media, and when the message matches their use of this chosen media, and you have written with understanding of their wants, needs and IMPULSES...you have a potential winner.

            Since 7 Steps was written, Ben Suarez has made a large donation to the University of Akron and set up LABS on marketing. The use of eye tracking, neuro-measuring keeps them on the cutting edge of new copywriting and new promotions. SEEING, how a person reacts to a promotion and tracking neural response to message stimuli is both exciting and a little scary.

            Anyhow, dive into the NPGS formula and eat the rest of the elephant at your leisure.

            The SCI Multi-channel approach is a direct re3sult of their research and discovery into the sciences of persuasion, influence and neural studies.

            gjabiz

            PS.Each of the 4 parts are equally weighted, and have a perfect value of 10, in the copywriting part, the promotion, there is a copywriter's checklist in the book which has been tested and proven for over decades
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  • Profile picture of the author bluecoyotemedia
    this is part of my master library.. not only for the formulas BUT also my first introduction to our corrupt government.. the memoirs was better than the rest
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    Skunkworks: noun. informal.

    A clandestine group operating without any external intervention or oversight. Such groups achieve significant breakthroughs rarely discussed in public because they operate "outside the box".
    https://short-stuff.com/-Mjk0fDExOA==

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