Yesterday I read an article on Gawker about the massive shortage of pilots worldwide:
Are You Prepared for the Upcoming Worldwide Shortage of Airplane Pilots?
I suggested they create a product related to this problem. They agreed. We are going to actually write the sales letter first and develop the product around that. Cool, right?
Bring your clients marketing and product ideas all the time. They'll know you are thinking about their business and it can mean more revenue for you.