What exactly is the format for a copy?

11 replies
I have been scouring the web trying to find the exact format for a letter.

What exactly is the proper format for one?

If anyone can help me out I'd be very gratedul.

I'm probably overthinking it and it's probably the easiest thing in the world but I want to check before I begin to practice writing letters.
#copy #format
  • Profile picture of the author videolover7
    Scoured the web, eh?

    Try this.

    Go to google.com, enter "sales letter format", and click "Search". You'll find formats galore.

    BTW, one size does not fit all.

    VL
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  • Profile picture of the author rhensiong
    I have the same difficulty in making a good sales letter. Maybe anyone can help me? share the website which teach or sell sales letter examples?
    ...
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    • Profile picture of the author kdbbdk
      Banned
      Originally Posted by rhensiong View Post

      I have the same difficulty in making a good sales letter. Maybe anyone can help me? share the website which teach or sell sales letter examples?
      ...
      same problem here
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  • Profile picture of the author michaelhearne
    doods - there is no 'right' format...

    otherwise every sales page would look the same...

    they are usually pretty similar but not usually identical...

    also - one of my clients is a major educator for online marketers - probably the biggest name in the internet marketing niche right now and we laugh a lot because we are always testing new things...

    And guess what? Not every test wins - but there are so many people watching what we do that you will see copy cats of every idea we test... a lot of times folks are copying a failed split test and don't know it!!

    so avoid watching what everyone else is doing just because you see everyone else doing it...

    if you want to see good sales letter templates go to clickbank - cick ont he marketplace link up top and sort by gravity from highest to lowest...

    then just click on the top 10 products and study the design/format of their sales page... those top sales pages are killing it - high converting pages or they would not be at the top of the list...

    Swipe ideas and deploy them in your market...

    Once you get a little more advanced you'll want to id the top players in your market, subscribe to their lists, buy their products and steal - errrrr swipe - all their great ideas...

    and if you wonder what the difference is between stealing and swiping - stealing is copy it exactly as it is - swiping is borrowing a concept without just doing a carbon copy...

    the best swipe is when you take a good idea from someone else and make it even better...

    hope this helps!!!
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  • Profile picture of the author gjabiz
    sell THEM TO YOU. Fair Enough???

    Since more than one person doesn't know about google, and since I'm inclined NOT to tell them...

    let me start with...

    YES, despite what some say, there are formats.

    So, depending on which one you want, then I'll avail my 50 years of ad collecting to you for the right price.

    Full Page AD? Got a few thousand of these, ones known to pull in over a million bux each. ONE ad which cost 250 thousand to run ONE time in popular magazine, routinely pulled in a million buxs. Great format, tested and proven over and over again in scores of magazines.

    Full page ad, newspaper? Got a few thousand of those too. You want anything that was run, including tests, or only those that pulled? The latter will cost more, of course.

    Half page? Quarter Page? One inch display? Classified? Got tons of those to pull from!!

    Products? How about formats for full page ads which sell specialty products to the tune of several hundred dollars? And have been running for over 7 years and have pulled in a billion bux? Got to get out your CC for those friend.

    Direct Mail? Four page letter? Complete package, with lift notes, involvement devices, sweeps even??? Got more than a few dozen.

    Cassettes and/or video, VHS/CD? Old 3.5 floppy disks? All FORMATS used by successful marketers.

    One page sales letter? Written a few dozen for my own products...want the ones which pulled in money? Ah, you really got to break open the piggy bank for those.

    Long page IM letters? Scores to choose from and in scores of niches.

    Video? Short two mintue formats? Half hour TV infomercials? Whatever you need.

    Out bound phone scrips to a cold list? Yeppers.
    Out bound phone scritpts to inquiries? Yep
    In bound? Sure.

    POSTCARDS? Of course, you can see the one that won the Paul Hartunian contest and was used by Paul to sell his PR stuff.

    Newsletters? Mine go back to the 50s. Hubert Simon? Yep. Dean DuVall? Sure.
    Harvey Brody? But of course.

    And those are only a FEW of the many FORMATS used to operate a Remote Direct Marketing or if you prefer, a Direct Response Business.


    There ARE formats. Some have been used for over 150 years selling ONE product which has had demand since 1864.

    And, if you don't know about google and how to do searches, just email me with your wants/needs and for the right price I'll resolve your curiousity, OK?

    Formats. Got some?

    gjabiz

    PS. HA!

    OH, Magalogs? Got a room full of those.



    Originally Posted by mnyoung View Post

    I have been scouring the web trying to find the exact format for a letter.

    What exactly is the proper format for one?

    If anyone can help me out I'd be very gratedul.

    I'm probably overthinking it and it's probably the easiest thing in the world but I want to check before I begin to practice writing letters.
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    • Profile picture of the author angiecolee
      Originally Posted by gjabiz View Post

      sell THEM TO YOU. Fair Enough???

      Since more than one person doesn't know about google, and since I'm inclined NOT to tell them...
      Maybe offering to do this for them will help:

      Let me Google that for you.
      Signature

      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Hi there

    Here are some really- and I mean really basic structures to work with

    headline
    lead
    story
    bullets
    close

    or maybe this...

    This is what I have
    this is what it will do for you
    this is what you need to do next.

    Of course you now need to put meat on the bones of that....
    hope that helps
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author jgrink
    This may be of interest to you. From our well-respected forum friend, Rick Duris...

    "21 Incredible Copywriting Formulas"
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  • Profile picture of the author jaasmit
    It depends on what is your goal by that letter.
    There are various types of letters all are different from their target and working field.
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