Perfect example of testimonial from authority figure that address key buyer objections -- MUST read!
Huell Howser Talks About His New Ford Edge - Ask Chris
Copywriters,
I was driving to my favorite coffee shop in town when I heard the most amazing radio spot that is the perfect example of testimonial from authority figure that address key buyer objections.
The radio spot features Huell Howser, a California teasure and "trusted" source", taking about the Ford Edge.
He talks about how great a car is it. He also talks about how Ford is turning around its imagine and quality. And this car is the result. And you should check it out.
This spot is awesome because:
After you link the link below, the audio for the spot is below the fold. Listen to it. Model this!
Huell Howser Talks About His New Ford Edge - Ask Chris
Trust is the new currency. Both offline and online.
In fact, in my updated War Room gift I show how new trends in WSO sales are now fueled on trust and the transference of trust from affiliates to seller.
Check it out here:
http://www.warriorforum.com/war-room...5-get-now.html
What do you think about the radio spot?
I'm curious if you think this is effective.
Copywriters,
I was driving to my favorite coffee shop in town when I heard the most amazing radio spot that is the perfect example of testimonial from authority figure that address key buyer objections.
The radio spot features Huell Howser, a California teasure and "trusted" source", taking about the Ford Edge.
He talks about how great a car is it. He also talks about how Ford is turning around its imagine and quality. And this car is the result. And you should check it out.
This spot is awesome because:
- It comes from a trusted authority figure
- It mentions the benefits
- It addressed the past failures and issues with ford
- It mentions how they overcome those issues
- The Ford IS a "cool" car to have
After you link the link below, the audio for the spot is below the fold. Listen to it. Model this!
Huell Howser Talks About His New Ford Edge - Ask Chris
Trust is the new currency. Both offline and online.
In fact, in my updated War Room gift I show how new trends in WSO sales are now fueled on trust and the transference of trust from affiliates to seller.
Check it out here:
http://www.warriorforum.com/war-room...5-get-now.html
What do you think about the radio spot?
I'm curious if you think this is effective.