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"Special" Technique

by SethTheUBotGuy
5 replies
Quotation Marks

Add them into your headlines. If you look at who has them in their subject line in the copywriting forum, you'll see it's about 1/10 posts. And they are probably the ones you click!

(They are for me.)
#special #technique
  • Profile picture of the author angiecolee
    Not for me. When I see unnecessary quotation marks, I immediately think about whether I should submit a picture to the "Blog" of "Unnecessary" Quotation Marks.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Abo Yossi
    Originally Posted by SethTheUBotGuy View Post

    Quotation Marks

    Add them into your headlines. If you look at who has them in their subject line in the copywriting forum, you'll see it's about 1/10 posts. And they are probably the ones you click!

    (They are for me.)
    Well, thank you for the advice.................
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  • Profile picture of the author Steve The Copywriter
    ...thing "is" quotation marks "only" work if they are correctly "used"

    "This Headline Has Them In The Right Places

    And Tests Prove

    They Can Increase The Readership By Up to 30%"



    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author Andrew Gould
    You can take it a step further than Steve's example by "attributing" the quote with the person's name at the bottom right, usually the product creator but it could be a testimonial.

    And consider adding their signature and photo too.

    The more you can make it seem like it's being said by a real person, rather than just marketing noise, the better.
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    Andrew Gould

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  • Profile picture of the author Steve The Copywriter
    As you can see - we copywriters here in the good old Blighty - know our quotations.


    "Steve"
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