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Some CURRENT controls you can add to your swipe file...

by DavidG
5 replies
I recently found the AWAI challenge (contest) they had a while ago with New Market Health...

And Thankfully they listed some of their current controls for reference.

AWAI Copywriter Challenge | NewMarket Health

I think these are worth adding to your swipe file.

Hope this helps,
David

P.S. - The page may be taken out anytime, so stop what you're doing and get on it!
#add #controls #current #file #swipe
  • Profile picture of the author Cormac L
    Thanks for sharing those: They will definitely come in handy at some point!
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  • Profile picture of the author NickN
    Good stuff. Thanks.
    Signature

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  • Profile picture of the author goblue1918
    Great information. Thank you for sharing.
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  • Profile picture of the author 0oo0
    might be a stupid question but what are controls?
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    • Profile picture of the author DavidG
      Originally Posted by 0oo0 View Post

      might be a stupid question but what are controls?
      Controls are Sales Letters or VSL's - or any kind of AD that runs for months and years because it's the highest converting.

      Once somebody creates an AD that's better than the one currently running, it will become the new control.

      The link I posted shows you some current controls for some BIG mailers. So it should help anybody out know what's working right now.
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