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Billy May's 21 Top Selling Informercials Transcribed

by ewenmack
13 replies
Nothing more to add.

Enjoy!
Ewen

http://jb2448.info/Miscellaneous/bil...ranscripts.pdf
#billy #informercials #selling #top #transcribed
  • Profile picture of the author FuNwiThChRiS
    Cool! Interesting how it's always the same templated pitch with these guys...

    He basically just says, "Hi Billy Mays here for [insert different product here]. It's amazing because [reasons #1-10]"
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    • Profile picture of the author Rezbi
      Originally Posted by FuNwiThChRiS View Post

      Cool! Interesting how it's always the same templated pitch with these guys...

      He basically just says, "Hi Billy Mays here for [insert different product here]. It's amazing because [reasons #1-10]"
      True.

      They found a formula that worked and stuck with it.
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      • Profile picture of the author Hopeless Bromantic
        Proof that HOW you say something can be many times more powerful than the words themselves.
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        • Profile picture of the author Rezbi
          Originally Posted by Hopeless Bromantic View Post

          Proof that HOW you say something can be many times more powerful than the words themselves.
          On video the 'how' can play a part. But the words need to be the right ones.

          If it's in print then the 'what' is a heck of a lot more important.
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          • Profile picture of the author Hopeless Bromantic
            Originally Posted by Rezbi View Post

            On video the 'how' can play a part. But the words need to be the right ones.

            If it's in print then the 'what' is a heck of a lot more important.
            Exactly. I'm sure they never ran a print ad with Billy Mays' photo until after his infomercials became popular.
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            "It's pretty simple. You work hard, you believe anything is possible, and you try to make the world better."

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  • Profile picture of the author KingOfContentMarketing
    I love these. Guy was a baller.

    Don't forget Vince--Sham Wow and Slap Chop scripts were added to this thread here! Act Now!

    http://www.warriorforum.com/copywrit...r-station.html

    "Now here’s the garlic, with the skin. There you go de-skins the garlic. You’re gonna eat more garlic. The onions with the skin, alright this is making you cry making me cry. Alright life’s hard enough as it is.

    You don’t wanna cry anymore."
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    - Jack Trout
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  • Profile picture of the author copyassassin
    Originally Posted by ewenmack View Post

    Ewen,

    Would you recommend writing these out by hand?

    Adam
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  • Profile picture of the author NickN
    This might be a dumb question, but did Billy Mays write -- or help write -- the ads? Or was he just an actor?
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    • Profile picture of the author Rezbi
      Originally Posted by NickN View Post

      This might be a dumb question, but did Billy Mays write -- or help write -- the ads? Or was he just an actor?
      Not sure if he wrote, or helped write, the ads. But he wasn't an actor.

      He was a salesman and had his own promotion company.

      As far as I know his main job was to promote his clients' products via direct response ads on TV.

      I think the programs, pitchmen, was about him and his partner(s). Not sure though because I never actually saw them.
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      • Profile picture of the author NickN
        Originally Posted by Rezbi View Post

        Not sure if he wrote, or helped write, the ads. But he wasn't an actor.
        Yeah, "actor" was the wrong term. I should have said "pitchman."
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  • Profile picture of the author Bruce Wedding
    All you need to learn from Billy Mays is summed up in this one quote:


    "Is it demonstratable? Does it have that wow factor? Is it easy to use? Is it priced right?"
    ~Billy Mays
    Or better in video:
    http://www.bustercollings.com/blog/2...be-seen-on-tv/
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  • Profile picture of the author Alex Ceskavich
    Ewen has the best shares.

    - Alex
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