Choose a headline and tell me why.

zapseo:

Sure people love bold claims and more often than not, it does get their attention. But here is something to think about- some people are not swayed with bold claims or images of grandeur. Sure it might solve their problem, but some people will look for the solution where it seems more plausible. As a beautiful demonstration- a true business person concerned with expanding his market will seek a website to answer his problems. Now let's say there are two business men.

Business man A, is the more confident and seeks answers now. He has more money than business man B and therefore can take the risks. Business man B is more realistic and down to earth. He delivers exceptional service and has long standing relationships with his customers. He needs the same answer as business man A.

Now you have two websites.


One will have extravagant copy and flair, often pointing out that it has the answer to the universe. The second website, is a bit more reserved. It has tons of useful information, it seeks to guide the business owner to the answer.

So really what will happen is that business man A will go for the bolder copy. He can afford it.

Business man B will seek something more realistic, something that reflects his own values. He will look at the first website and even though some part of him will "want" to do it, he will simply shake his head and do more research. He then stumbles on website B and here the copy isn't too "out-of-this-world". He thinks hard and finally decided website B looks more professional. It doesn't have bold claims. It states some facts, and it allows the business owner to make his own decision rather than telling him what it should be.

So yes, some people seek the bold frontier and others, simply seek something that resonates with them on a personal level. Therefore, sometimes, not always, but sometimes, a more realistic headline can be fresh, and interesting.


As an example... I am exactly like business man B. I have seen so much hype and have read hundreds of ebooks, tried dozens and dozens of software/scripts etc (boredom has a way of finding the strangest things in this universe). In the end what captures my attention isn't bold claims, since I do not like to be fed bullshit. I prefer deciding for myself what I want. In fact, if people like to be shown rather then make up their own minds, then it still proves my theory that most people are like sheep. They do what everyone else does. Because 50% of the population believe in something, those people will blindly follow and never question or take a step back and ask if that is right. Those people will never gain anything in life. Truth is I am an information Hunter. I seek the truth and will hunt down every avenue of possibility before giving up. The headlines and websites that have been more interesting to me on a personal level, is more professional in appearance and resonates with the business minded workings of my mind.

So yes, I think out of those 10 headlines, I think 3 of them have potential. It can be reworked. But then again, this was all a test to gauge general reaction.



Anyway, thanks for everyone's replies.