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Call to Actions

by rkk33
8 replies
A copywriters main goal is to entice a reader to ACT--to take that next step towards purchasing whatever it is you're selling.

How do you come up with your call to actions? Is there a resource you go to above all others?

And, do you find that free offers promote action the best?
#actions #call #call to actions
  • Profile picture of the author rkk33
    You're so right. *Edit: Calls to Action
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  • Profile picture of the author ThomasOMalley
    You can find good calls to action in successful ads and sales letters.

    Go to Lawrence's infomarketingblog.com and you'll find a number of excellent sales letters and ads.

    Study and model the calls to action in these ads and sales letters.
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  • Profile picture of the author Andrew Gould
    Originally Posted by rkk33 View Post

    How do you come up with your call to actions? Is there a resource you go to above all others?
    It's not quite one resource to rule them all, but this is a decent guide:

    Free Ebook: How to Create Effective Calls-to-Action

    And, do you find that free offers promote action the best?
    Yes, it's usually easier to sell a free offer than a paid one.
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    Andrew Gould

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  • Profile picture of the author rockong
    Think in terms of your audience. What action do they need to take that'll make THEM happy and of course..YOU happy too
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    Are you a SEO company? Make extra money by becoming a white label backlink audits and removals service reseller.

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  • Profile picture of the author Raydal
    The basic format for a great Call to Action is:

    1. Tell the prospect what you want them to DO in simple terms.
    2. Don't assume anything--imagine they are kids--"Click the blue button,
    then download then report, open with PDF reader etc."
    3. Let them know what would happen when they take the desired action.
    4. Let them know how EASY it is to take the desired action.
    5. Tell then what would happen [BENEFITS] when they take action.
    6. Remind them that they need your product more than you need the money.
    (Not directly, but through implication.)
    7. Remind them of your after sale support.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Jerome Y
      Originally Posted by Raydal View Post

      The basic format for a great Call to Action is:

      1. Tell the prospect what you want them to DO in simple terms.
      2. Don't assume anything--imagine they are kids--"Click the blue button,
      then download then report, open with PDF reader etc."
      3. Let them know what would happen when they take the desired action.
      4. Let them know how EASY it is to take the desired action.
      5. Tell then what would happen [BENEFITS] when they take action.
      6. Remind them that they need your product more than you need the money.
      (Not directly, but through implication.)
      7. Remind them of your after sale support.

      -Ray Edwards
      This is so true, I can't tell you how powerful this one is.

      When you can genuinely show you don't need their money and that they need your product more, they WILL act, every single time.
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      Make Money By Sharing Cool Apps with Friends! No Selling involved, PM me for details!
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  • Profile picture of the author ashbaxter
    A good way to research calls to action in your niche that work well is to check out PPC landing pages in your space. If people are paying for ads to direct people to their listed actions they are probably getting results.
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