Copywriting for Beginners!

15 replies
Hi Guys

Just wondering what is the best way to learn direct response copywriting? The Goal is to write sales letters for myself and for lead generation.

Some of you have mentioned get a copy coach, so if anyone has a good coach or mentoring program please let me know.

Also is anyone working with Ray Edwards Ray L. Edwards Copywriting Coaching and Mentoring Program ?

Thanks in advance

Gavin
#beginners #copywriting
  • Profile picture of the author Mark Andrews
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    Some names you might wish to research Gavin...

    Originally Posted by RickDuris View Post


    You have a couple of options:

    There are a number of quality copywriters on this forum who mentor others, including in no particular order Ray Edwards, Malcolm Lambe, Mike Humphreys, Vin Montello, Marcia Yudkin, Paul Hancox and Mark Andrews.

    You might consider approaching them.

    - Rick Duris
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  • Profile picture of the author laurencewins
    In addition to Mark's excellent suggestions, I would practice as much as possible and get hold of as many good quality ebooks written by respected copywriters and read and re-read them until you start to grasp the overall principles.
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  • Profile picture of the author Raydal
    Hi Gavin,

    You mentioned my course and prospective students
    who ask I usually point them to my Fiverr gig or
    simply point out that they have a trial period to
    test the waters for about the same price.

    The real test of the pudding is in the eating.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Tim Bazley
      Hi Gavin,

      The first resource I used to learn about copywriting was the AWAI 'Accelerated Program For Six-Figure Copywriting' by Michael Masterson. It gives you all you need to start, plus you get email support, critiques of your work etc if you buy direct from AWAI.

      It costs about $500 I think. I picked up a used copy from ebay for $50 which of course didn't have the support.

      Hope that helps,

      Tim.
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  • Profile picture of the author Steve Hill
    You'll find some good information about direct response copywriting in a classic book titled "How to Write a Good Advertisement - A Short Course in Copywriting" by Victor O. Schwab.

    It may be available at your public libarary, or you can order it from Amazon for $13.24:

    How to Write a Good Advertisement: Victor O. Schwab: 9780879803971: Amazon.com: Books

    There are many other resources, of course, but this one is a good introduction. Even though it is not a recent book, much of the information is timeless.

    Another direct response classic worth searching for at your library is "Advertising Secrets of the Written Word" by Joseph Sugarman.
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    Learn more - earn more: Books for Copywriters
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    • Profile picture of the author deezn
      Originally Posted by Steve Hill View Post

      You'll find some good information about direct response copywriting in a classic book titled "How to Write a Good Advertisement - A Short Course in Copywriting" by Victor O. Schwab.

      It may be available at your public libarary, or you can order it from Amazon for $13.24:

      How to Write a Good Advertisement: Victor O. Schwab: 9780879803971: Amazon.com: Books

      There are many other resources, of course, but this one is a good introduction. Even though it is not a recent book, much of the information is timeless.

      Another direct response classic worth searching for at your library is "Advertising Secrets of the Written Word" by Joseph Sugarman.
      I just read both of these, literally the last two books I have read. Both are excellent. Really good stuff. I think Sugarman's book is my favorite so far.

      I've read Dan Kennedy's Ultimate Sales Letter, which is good for an intro. Plus he gives you a lot of non-copywriting tips. Then Bly's Copywriter's Handbook. Which I found a little light on copywriting but great for the backend of copywriting (how to do research, how to service your client etc.)

      But then I started on Schwab's book which was great. Concrete tips on how to write an advertisement.

      Then I started Sugarman's book and so far it's my favorite. It's as if the other books are theory, then you go grab a piece of paper and you are like, "wait how do I start this?"

      You read Sugarman's book and he says, this is how you write your first line. It should be short. And here is your second line. I liked it so much I went to Amazon to buy his other two books, but the reviews all said they were word for word the same. So I didn't. I wrote my first ad after reading Sugarman's book. It was the first one that made me say, now I can write an ad.

      I haven't deployed the ad yet. But it's my first real one I intend to use (lead gen ad).

      I think I'm going to try Caples Tested Advertising Methods next. I've heard great things. And so cheap.

      It's crazy you can get the knowledge from people who have made millions. For $11 on Amazon.
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      • Profile picture of the author Steve Hill
        Originally Posted by deeznuts View Post

        It's crazy you can get the knowledge from people who have made millions. For $11 on Amazon.
        Yes, it is, and the classic information doesn't change much either. Techniques and tools may change with regularity, but basic human nature seems remarkably consistent.

        You may be interested in other classics from this list:

        The Gary Halbert Letter

        Some of the resources are freely available, and found with a PDF search on Google.
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        Learn more - earn more: Books for Copywriters
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  • Profile picture of the author masterz
    jason fladlien's 3 hour ad at Stopwatch Copywriting always come in handy. i highly recommend it. it costs $37 the last time i checked
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  • Profile picture of the author Mark Andrews
    Banned
    Sign yourself up instantly for this...

    ...at just $17 a month it's a steal coming as it does from such a highly respected top copywriter...

    http://www.warriorforum.com/warrior-...heres-how.html (Paul Hancox)

    Smoking hot,


    Mark Andrews
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  • Profile picture of the author Ellie M
    Thanks for posting this ... I've been looking for a good copywriting course too so will definitely check into these suggestions.
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  • Profile picture of the author Gavin LeFleur
    Hi Guys

    Thanks very much for all the info. I will act on this and hopefully when i am more experienced contribute to the forum . Regards
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  • Profile picture of the author onestrangepath
    Here's a Great Resource... I picked it up on E Bay. Million Dollar Mailings by Denison Hatch. This is a HUGH book with Great Copy. I was given this bit of advice years ago and I stand by it...
    Find some Great Sales copy like in the Million Dollar Mailings book. Then you need to grab some paper and Hand write some of these letters. This will help you understand copy and flow. And over time you will get better and better.
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  • Profile picture of the author Mikestankowski
    Anyone read 'the adweek copywriting handbook' by Joe Sugarman? A lot of interesting ideas on copywriting and trying to market you ideas.
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  • Profile picture of the author AshwaniGaur
    Don't Go For Books, Copy Skills Come Second To Being Able To Put Together Two Sentences Coherently Without Simultaneously Combusting Into Flames.

    Get TheGaryHalbertLetters, available free on the internet. Start out by:

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    #2: Read and Re-read The Letter. Understand Why Gary Wrote The Letter.
    #3: Get A Nice, Metallic, Shiny Expensive Pen...and some paper.
    #4: Copy The Letter By Hand. Writing With Your Hands Has Something To Do
    With The Brains.
    #5: After Each Paragraph, ask yourself "why is this paragraph so important? how has
    this paragraph earned its position in this copy?". Allegedly Frank Kern does it,...well
    he does a version of it along the lines "Who Gives A Fock!"
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