I recently received an email from Shoemoney, saying that in order to sell an IM product, we must claim that it takes zero work, and that it will make money while they sleep. Obviously in reality, making good amounts of money DOES take work, and to get it set up to the point that you make money while you sleep takes a lot of time, effort and a fair bit of money too. So if I make those claims of zero work on my sales page as he suggests, I will basically be lying. I don't want to do that.
Saying that it will take zero work is not realistic, however if I don't include such claims, and all the "3639 in my first week with 5 minutes of work" type stuff, according to him my products will not sell.
Surely it would be better to have some credibility and tell them straight up that it will take work, because if it didn't, then everyone in the world would be rich. You know, I want to just be honest and tell them straight up that there are no zero work systems.
On the other hand, I read an extremely interesting post by Ray Edwards on this forum, about the concept of the 'Damaging Admission', and that it is actually a viable technique to increase credibility. So this viewpoint is contrary to the 'guru' Shoemoney's opinion of the matter.
Moreover, I have read that there is a considerable degree of 'ad-blindness' to such overhyped, unrealistic claims as users have become so accustomed to them over the past few years.
I was wondering what the truth is, in 2012? Of course I am going to be honest no matter what, but am I shooting myself in the foot? I'm not a copywriter, just getting started in it, so I would be very interested to hear the views of the more seasoned veterans on here.