I have Brian Keith Voiles' Advertising Magic. And I think it's one of the best courses around on copywriting.
Brian has enthusiasm. And it shines through in his work.
He enjoys what he does so much, it's no longer work for him. It's play.
He makes every part of the copywriting process a game.
In fact, you can see this in his headline writing videos. More on that later.
Now, anyone who's read my posts or blog articles (which no longer exist) know I've always disliked copywriting. Or at least in the last few months I have. Because it's hard work.
But that's all changed...
Now I treat it like a game.
I want to make this better; that better; this looks good; no, no, that looks even better. Yes' that's it. I've got it.
And I only take on jobs on subjects I enjoy. Or at least can make myself enjoy by mustering up enthusiasm for it.
It's made me a better copywriter. And I think it could make you a better one, too.
Treat it like a game. Enjoy it. Have fun while doing it.
Make money playing games.
And it will no longer be work.
Here's Brian's headline writing videos page: http://www.briankeithvoiles.com/