Some one who NEVER intends to write for someone else!

9 replies
So I'm one who fits the above criteria..I'm just a marketer and thats it.
I'll never write a copy by profession.

But I will most probably write all my own sales letters(does this sound like a good idea? )
Now I have a very strong feeling that somewhere down the line i WILL and should pay a very professional copywriter..AND YES I WILL once I get those funds but that will be after maybe 2-4 years.

but they say..every great marketer is also a great copywriter.
So I am almost convinced to go all nuts to learn copywriting but I wont be writing it by profession + I would hire someone else to write my copies + I'll hardly write a copy.

But the above sentence is what is motivating me to learn it..not sure if I am on the right track either..need some opinions please before I jump into anything.


On a side note,I am very interested in human psychology and already know a lot of it not by reading but by observing..and can tell a lot almost accurately about some stranger whom I've been only observing for like 5-7 minutes..this has come after many many years and I'd love to learn more...but without incentive its not that easy to far ya know right?

So how much time should I invest in learning copywriting?
Or should I not, at all?
#intends #write
  • Profile picture of the author Raydal
    Start where you are and you'll see that the market is very good
    at judging you. They would give you a very accurate picture
    of the level of your skills of persuasion.

    And you don't have to write for anyone else to be considered
    a copywriter. Many copywriters think it is a sin to write for
    others when you can write for yourself and keep all
    the money.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author deezn
    My secret master plan. Write for my own business (legal profession). Once I get good (if I ever do) attempt to sell the successful letters as a coaching/DFY service. Always a few months after launching it myself, and obviously in markets that I don't compete geographically.

    Of course I'll need to learn how to write for that market (other lawyers) as well.

    But first, trying to get the first part down.
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    • Profile picture of the author Joshua P
      Well i still need some suggestions before starting..I haven't started yet.
      All I'm going to be is a great marketer not a great copywriter.

      Being in college and getting very less time for all this I value my time much more..and spending it on something that wont benefit me or for learning something I'd never do professionally doesn't seem nice ..at least to me now that I understand the value of time..

      Please help
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  • Not sure what you are looking for here. You have already been given great advice from some very experienced copywriters:

    --Don't prepare, do it.
    --Jump in.
    --Start where you are.

    Check out the books in the stickies. Look over these resources here:
    http://www.warriorforum.com/copywrit...pywriters.html

    Just start writing copy.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author ThomasOMalley
    Plus, read the great copywriting books mentioned at the top of the subforum.
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  • Profile picture of the author arfasaira
    And always be testing, testing, testing! The last client I worked with was rigorous down to a tee - he split tested 3 different headlines out of 6 and had two versions of copy to test - only going with the one that was performing the best.

    Sometimes when writing for yourself, you can get a little too close to your own products - so I like to switch heads and imagine I am writing not for myself, but for a client. This way if I get stuck (and yes, we've all hit a brick wall sometimes), it helps to keep me on track.

    Also, consider coaching for helping you write copy...
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  • Profile picture of the author Mark Pescetti
    Hey Joshua!

    Let me ask you something:

    Are you interested in your own self-development?

    Seriously.

    If I were to train an aspiring copywriter, my very first step would be putting a stack of books in his or her lap that give them the vital emotional insights to create their own life.

    When you can easily, genuinely feel the foundation-emotions for what you want... and apply them to reveal your ideal circumstances, you'll be able to organically reach prospects in ways you will NEVER learn in a copywriting book.

    Should you still read tons and tons of copywriting books?

    Yes.

    Probably.

    But unless you know how to connect with and command emotion, learning the copywriting tricks of the trade won't mean jack sh!t.

    Here's a quick story/joke:

    A mom brings her daughter half way around the world to ask Ghandi for advice.

    She asks him, "How can my daughter quit eating candy?"

    Ghandi says, "Come back in a week."

    The mom says, "But we've traveled so far! I can't come in a week."

    Ghandi replies, "Come back in a week."

    So, the mom and daughter walk away confused, frustrated... a little angry.

    The next week...

    Same thing happens.

    And the following week as well.

    Long story short.

    The mom tells Ghandi she can't keep coming back. "I demand to know the answer! How can my daughter quit eating candy?!?!"

    Ghandi answers, "I don't know. I haven't done it yet."

    My point of the story is...

    You have to personally experience the emotions of becoming a successful-minded person and go through the steps of discovering, in your own life, what you're ultimately promising your prospects when you write copy.

    In other words...

    If you're selling something to help people create financial abundance, you have to get rich, first.

    If you're selling something to fix people's love lives, you have to remedy or grow your own relationship, first.

    If you're selling people a guide for how to become more elightened, you have to "accend" in your own life, first.

    Now...

    Most copywriters empthathetically fake it.

    And it's true.

    A great copywriter can sell just about anything because he or she is so gifted in connecting with and commanding emotion.

    But as an entrepreneur who's selling to your own lists, you have to become the ideals you'll be preaching/teaching.

    Personally speaking...

    While I charge people to write copy...

    ...I would NEVER ask anyone for a dime - if I didn't first create financial abundance for myself through various on and offline businesses.

    I don't think any copywriter should ask anyone for money - until they've either created financial abundance for themselves and/or took on projects for backend incentives and helped other people manifest wealth, first.

    Likewise...

    Every Internet Marketer should absolutely have gone on the quest to personally discover the path to abundance and success - before trying to create products and sell people on their benefits - without personally accomplishing the high-minded results you'll be promising, first.

    Start small time.

    Learn the ins and outs of IM on your own dime and time.

    Then promise the people you want to HELP the world.

    I know I kind of went off on a tangent, but there's a good insight in there.

    Mark
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  • Profile picture of the author ERPLeadsWriter
    Everyone has already given you good advice so I'm just going to offer something more on the technical side.

    Before you start copywriting, pour some energy into just plain, old writing. Period. Blog about something; write a short story; or keep posting on forums. The bottom line is you should look for every opportunity to practice the art itself. Should you be a Grammar Nazi? Maybe not. However, being more self-aware of your own written words is a valuable skill for any sort of writer (copywriting or otherwise).

    Just my two cents.
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