My title doesn't convince me

9 replies
Hi,

How To Get Traffic - A Beginners Guide to Effective Online Traffic Sources

So I wrote this title awhile back, but upon re-examination, I think it kind of sucks. It surely doesn't make the reader say, "oh look, I NEED to get that guide!" (unless a beginner looking for a non-hype style).

My only argument for it is that it is clear and simple. Please rip apart!
#convince #title
  • Profile picture of the author laurencewins
    How To Get Traffic – A Beginners Guide to Effective Online Traffic Sources
    You are right...it is a bit boring.

    Hot Traffic Tips That Even Newbies Can Use

    I am not a copywriter but I think that is a little better. I am sure the experts will pop in.
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author Alex Cohen

    How To Drive Hordes Of Eager Buyers To Your Website
    A Beginner's Guide To Highly Effective Traffic Sources
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  • Profile picture of the author Robert_Rand
    I'd avoid the word "beginners" like the plague... Unless you're creating a PLR product
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    • Profile picture of the author Enfusia
      If your market is not specifically beginners then you might want to leave that out.

      If you leave it out:

      The Traffic Bible: Discover How To Get Traffic Faster Than You Can Spend The Money!

      If you leave it in:

      Traffic By The Truckloads: The One Undeniable Secret That All Newbies Must Know To Really Bank In This Business!


      Patrick
      Signature
      Free eBook =>
      The Secret To Success In Any Business
      Yes, Any Business!
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  • Profile picture of the author Moriarty
    Let's have a look at this in the mirror. Of your prospects. Sure, prospects want traffic.

    How about

    The Really Simple Guide To Getting Eager Buyers

    Dang! Internet marketing is just so hard, I hate it! A Simple strategy that cuts through the crap.

    AAAAAGH! I've had it with internet marketing. A b*llocks-free guide that gets you more traffic. Guaranteed.

    Any good?? Let us know!
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  • Never, ever make your good people do any work (they won't because it's usually too much effort. And what if they try to, and don't "get" the big idea?).

    So, do it all for them.

    Don't be vague - always be specific.

    How much traffic can people get? (Give them a figure or range of figures. With an intriguing teaser showing how you make it happen).

    What does that mean? (I know it's obvious, but put it into words and point out the problems if they don't get enough traffic).

    And what are the results? (Yes, very obvious but vividly describe the spectacular outcome).

    Now, you're really persuading them to read on...

    You can do all this with a Prehead, Main Headline and Subheadline.

    And to make absolutely sure you maximise the opt ins - you've got the body copy to reinforce and prove everything you've said.


    Steve
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  • Profile picture of the author VivekThakur
    I think title somehow really lead to traffic but you should concentrate on your quality work. At the end title doesn't matter.
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    Enjoy Life.

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  • Profile picture of the author MaxTheMarketer
    Originally Posted by mgreener View Post

    Hi,

    How To Get Traffic – A Beginners Guide to Effective Online Traffic Sources

    So I wrote this title awhile back, but upon re-examination, I think it kind of sucks. It surely doesn't make the reader say, "oh look, I NEED to get that guide!" (unless a beginner looking for a non-hype style).

    My only argument for it is that it is clear and simple. Please rip apart!
    To be completely honest with you; your title is too general, and uses almost no emotionally charged words.

    However, it is a great start you have because you know in a sense what you are offering/selling, "traffic", and maybe who's your target, (beginners?).

    Hype it up, make it specific, target your niche, and maybe something like:

    "Your #1 Proven Easy-To-Follow Technique To Magnetically Pull 373 Daily Targeted Visitors To Your [Blog/Service/Page/Insert Where You Want Your Traffic To Go] Who Are DYING To Pull Out Their Credit Cards!"

    Now, this headline uses emotionally charged words such as: your (everyone loves to feel unique, individual and spoken to), proven (sounds great doesn't it?), easy-to-follow (sounds convenient!) , technique (sounds specific and something one can use), credit card (it implies people want to spend money/give you money), dying, magnetically (a metaphor implying people cannot resist it), targeted (anyone with a little bit of IM experience knows the importance of this and will pay extra attention when this word is mentioned).

    Indeed, you could change "credit cards" to "cash" to hype things up even more and make your headline emotionally charged.

    Remember, a powerful headline is specific, almost magical, to the point, creates an image (which in itself creates emotions which drive people to take action).

    If you consider your targeted market to be beginners you might want to use:

    "Your Average Man's #1 Proven Easy-To-Follow Technique To Magnetically Pull 373 Daily Targeted Visitors To Your [Blog/Service/Page/Insert Where You Want Your Traffic To Go] Who Are DYING To Give You Their Cash!"

    This headline above targets the market, makes it personal, specific and extremely emotionally charged (remember your earnings disclaimer at the bottom of the end) ;-)

    I hope this gives you something to start with, try and also an insight into writing powerful headlines on your own (remember: specific, emotionally charged and words your own niche uses to speak about the results they want).

    Take Care & Have An Awesome Day, Fellow Warrior! / Max "MaxTheMarketer" K.
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  • Profile picture of the author mgreener
    I very much appreciate all the feedback! Some great ideas here to give me direction.

    Additional detail: the title is for a book for which the content is already solid, just trying to give it that extra push to make it irresistible.
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