Copywriters for Banner Ads

6 replies
Hi,

I'm looking to have a load of banner ads created for our service and was wondering the best people to speak to. (728x90, 300x600, 300x250, 300x300, 468x60, 160x600 and some smaller ones)
I have spoken with numerous designers - but they need to be led - they can put something together that is pretty - but i'm very doubtful it will convert.

Any ideas guys???

Thanks for any advice.
#ads #banner #copywriters
  • Profile picture of the author lotsofsnow
    the best banners are actually the ugly ones.

    You can create them yourself using Windows paint.

    Basically you would create something
    that is like a regular classified ad.

    You can also hire a copywriter for the text but honestly you can do it yourself. You managed to write the post. Not much more is needed.
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    Delivering the highest quality leads in virtually all consumer verticals.

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    • Profile picture of the author Robert_Rand
      Originally Posted by staffjam View Post


      Any ideas guys???

      Thanks for any advice.
      Yes - come up with some good copy and instruct your designers to create banners that emphasize it... But c'mon, you already knew that, right?


      This is true...

      Originally Posted by hpgoodboy View Post

      the best banners are actually the ugly ones.
      The last thing you need is to spend money on a pricey designer. And make sure you're tracking your conversions from each individual banner. CTR is secondary to how well the banner generates conversions.

      PM me if you want to see examples of ads that have done well for me...
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      • Profile picture of the author Alex Cohen
        As I'm sure you know, just like with any other type of sales copy, it's unlikely the first banner ads you create will give you the highest return.

        However, there are some "tricks of the trade" that can help minimize your loses before finding the winning banner ads.

        PM or Skype if you'd like to hear more.

        Alex
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  • Profile picture of the author staffjam
    Thanks for all of your comments. Robert & Alex - i'm sending you PM's now.
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    “Never try to teach a pig to sing; it wastes your time and it annoys the pig.” Robert Heinlein

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