Where to start?

I haven't tried it myself, but Fiverr.com/ may be a place to start.

I would start by reading a couple of books on the topic. Check out the the list of recommended copywriting books. Most are under $20. Some people like Dan Kennedy's Ultimate Sales Letter.


There are also free courses out there as well as a few for under $50:

Free/Low Cost Courses
(low cost=under around $50)

Free Copywriting Tutorials - Learn Copywriting

How to Write Blockbuster Sales Letters
How to Write a Great Sales Letter

Free tutorials on copywriting, web content, advertising, internet marketing, direct mail and brochure copywriting

Copywriting Tutorials for Crafting Effective Copy | Copyblogger

Jason Fladlein Stopwatch Copywriting- approx $37
Stopwatch Copywriting

Ad Magic by Brian Keith Voiles -approx $15-25 on Ebay.
Ad Magic Copywriting | eBay

Make $29,327.25 in LESS THAN 20 DAYS…as a Copywriter! See Proof from My Personal Paypal Account…

John Anghelache Copywriting Crash Course (approx $50)
Profit-Making Marketing Secrets - Copywriting Secrets

Hi Lee,

I started relatively recently as well, though I had been freelance writing prior. Send me your email address and I'll forward you extremely relevant PDFs that will set you on your path!

Tell him to read lots of high converting sales copy. The Warrior Forum is a great place to find this. Also, looking up well known copywriters, finding and reading all their sales copy. Really doing a lot of research. I also just found a good, inexpensive copywriter PM me for email info.

When I first started to learn, I was referred by Neville Medhora (Kopywriter for App Sumo) to start by reading The Boron Letters by Gary Halbert. I especially paid attention to the chapter about which sales pieces to review and practice with. I can't remember what chapter but basically its a lesson on reading some of his best copy then writing out by hand. This helps to imprint and understand the flow of good copy.

Here's a website that has written out some of Gary's ad pieces verbatim.
Copywriting Swipe Files | Free Swipe File Collection of Successful Ads

Also I recommended reading Joseph Sugarman's book Advertising Secrets of the Written Word.

And nice little way to get paid to learn, if he's also into PPC marketing, is getting signed up with BoostCTR and try writing PPC ads for them. They're a crowdsource PPC marketing company that uses their writers to write PPC ads to boost their CTR.

In a way its like the Client asking you "Hey here's my current ad, see if you can beat it." You're really forced to get to know what their product or service is, what their features and benefits are, who they're competing with and how you can improve their CTR in so many limited words. And if you're ad wins then you get paid, but its not that much really. I just use it to practice and take chances with headlines and other copy I wish to test.

Good luck.

I personally am a copywriter on Fiverr and the incomes are acceptable! It depends on what kinds of targets he has! However, numerous clients from Fiverr will offer you a long term job if you perform good work, so it is a great opportunity!

Not sure how far your friend is into copywriting, however the best resource has to be The Gary Halbert Letter

Well you've already started by posting in the warrior forum. You can checkout copywrighting for dummies. It's a great book in the for dummies series.

Have him apply the following:

The Gary Halbert Letter

Then start combing the newspaper and yellow pages for local businesses who are already running direct response ads. Find out who the deicsion maker is at the firm and send them a letter offering to beat their control at no cost. Get a few then do "If I beat it you pay me $X." Get a handful of ads for a portfolio from doing this. Then starting charging full fees.

I suggest he start by writing web site copy for trades people. They seem to have difficulty putting their thoughts into the written word. They can talk all day about what they do and why they are good, but ask them to write about it and it's all too hard

The lead off isn't that good.

my headline would look something like this


" why everything you thought you knew about seroids is wrong!"

Then flow in from that.

also like others added, there isn't any proof. Why should I believe anything this letter claims

I'm always surprised that more people who want to get into copywriting don't buy some books on the business of copywriting. For example, pick up The Wealthy Freelancer at amazon.com or Peter Bowerman's The Well-Fed Writer.

Hi Lee, I think he just needs to offer his services to IMers and start trying to get a control. That's what got me going. I offered to write for free. And I got higher conversions than what previously existed and then I got hired for several more letters and also got referred to others. There are a LOT of sales letters, videos and optins that are REALLY bad. Just offer to make it better. Once you get a track record you can start getting paid gigs easier.