15 replies
A friend is wanting to start copywriting, he's looking to make sure extra money online and copywriting has been his choice to start with.

What places or tips or anything to help him kick of his copywriting?

Where would he start?

He knows that he will not charge $$$$ as a beginner but is looking to get some real experience in writing good copies.

I'm looking to help him out, like he helps me out. An eye for an eye.

Regards,

Lee
#start
  • Profile picture of the author 2packrats2
    I haven't tried it myself, but Fiverr.com/ may be a place to start.
    Signature

    James Youngblood
    James-Youngblood.com

    {{ DiscussionBoard.errors[7933864].message }}
    • Profile picture of the author flipfire
      Originally Posted by 2packrats2 View Post

      I haven't tried it myself, but Fiverr.com/ may be a place to start.

      Don't think thats the best place for him to learn copywriting.

      Regards,

      Lee
      {{ DiscussionBoard.errors[7933878].message }}
  • I would start by reading a couple of books on the topic. Check out the the list of recommended copywriting books. Most are under $20. Some people like Dan Kennedy's Ultimate Sales Letter.


    There are also free courses out there as well as a few for under $50:

    Free/Low Cost Courses
    (low cost=under around $50)

    Free Copywriting Tutorials - Learn Copywriting

    How to Write Blockbuster Sales Letters
    How to Write a Great Sales Letter

    Free tutorials on copywriting, web content, advertising, internet marketing, direct mail and brochure copywriting

    Copywriting Tutorials for Crafting Effective Copy | Copyblogger

    Jason Fladlein Stopwatch Copywriting- approx $37
    Stopwatch Copywriting

    Ad Magic by Brian Keith Voiles -approx $15-25 on Ebay.
    Ad Magic Copywriting | eBay

    Make $29,327.25 in LESS THAN 20 DAYS…as a Copywriter! See Proof from My Personal Paypal Account…

    John Anghelache Copywriting Crash Course (approx $50)
    Profit-Making Marketing Secrets - Copywriting Secrets
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[7934551].message }}
  • Profile picture of the author UtopianWriting
    Hi Lee,

    I started relatively recently as well, though I had been freelance writing prior. Send me your email address and I'll forward you extremely relevant PDFs that will set you on your path!
    Signature
    High-end Writing Only -- Thanks!!
    Published in The New York Times, The International Herald Tribune and The New York Times Magazine

    www.UtopianWriting.com
    PM me for special WF rates :)
    {{ DiscussionBoard.errors[7936596].message }}
  • Profile picture of the author Matt Kendo
    Tell him to read lots of high converting sales copy. The Warrior Forum is a great place to find this. Also, looking up well known copywriters, finding and reading all their sales copy. Really doing a lot of research. I also just found a good, inexpensive copywriter PM me for email info.
    {{ DiscussionBoard.errors[7936606].message }}
    • Profile picture of the author Daniel Scott
      Originally Posted by Matt Kendo View Post

      Tell him to read lots of high converting sales copy. The Warrior Forum is a great place to find this.
      Some of the worst advice I've seen in a long time. Here's why...

      What does it take to run a WSO? $40? Not exactly a huge barrier to entry. And since the market place is primed, you're going to make sales no matter how bad your copy is.

      Contrast that to a company like Agora, who spend millions upon millions every year in sending out direct mail, buying traffic, etc. Do you think they can afford to be sloppy, or that they'd still be in business if their copy wasn't damn good?

      The more you charge, the better quality of clients you generate, and the more is on the line with each promotion. So I wouldn't look at the Warrior Forum to find great copy...

      I'd be looking at the huge direct mail companies like Phillips, Rodale, Soundview, Agora, Weiss, Nightingale-Conant, etc etc etc...

      And checking out ads written by guys who have a ton of multi-million dollar successes under their belt - not just a few grand from a WSO.

      Not to say there aren't good writers on here... I've met some amazing copy peeps from chilling here. But you won't see them putting their work on this forum, for the most part.

      -Daniel
      Signature

      Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

      {{ DiscussionBoard.errors[7977433].message }}
  • Profile picture of the author eman_atx
    When I first started to learn, I was referred by Neville Medhora (Kopywriter for App Sumo) to start by reading The Boron Letters by Gary Halbert. I especially paid attention to the chapter about which sales pieces to review and practice with. I can't remember what chapter but basically its a lesson on reading some of his best copy then writing out by hand. This helps to imprint and understand the flow of good copy.

    Here's a website that has written out some of Gary's ad pieces verbatim.
    Copywriting Swipe Files | Free Swipe File Collection of Successful Ads

    Also I recommended reading Joseph Sugarman's book Advertising Secrets of the Written Word.

    And nice little way to get paid to learn, if he's also into PPC marketing, is getting signed up with BoostCTR and try writing PPC ads for them. They're a crowdsource PPC marketing company that uses their writers to write PPC ads to boost their CTR.

    In a way its like the Client asking you "Hey here's my current ad, see if you can beat it." You're really forced to get to know what their product or service is, what their features and benefits are, who they're competing with and how you can improve their CTR in so many limited words. And if you're ad wins then you get paid, but its not that much really. I just use it to practice and take chances with headlines and other copy I wish to test.

    Good luck.
    {{ DiscussionBoard.errors[7938469].message }}
  • Profile picture of the author moreymcmb
    I personally am a copywriter on Fiverr and the incomes are acceptable! It depends on what kinds of targets he has! However, numerous clients from Fiverr will offer you a long term job if you perform good work, so it is a great opportunity!
    {{ DiscussionBoard.errors[7938996].message }}
  • Profile picture of the author Theo Encarnado
    Not sure how far your friend is into copywriting, however the best resource has to be The Gary Halbert Letter
    Signature
    Thousands Now Make Passive Income Who Never Thought They Could!http://www.passiveincomequick.com
    {{ DiscussionBoard.errors[7952019].message }}
  • Profile picture of the author SasheSasha
    Well you've already started by posting in the warrior forum. You can checkout copywrighting for dummies. It's a great book in the for dummies series.
    Signature
    ---------------------------------------



    Buy A Niche Specific Site ONLY $23.99
    <-- Click Here
    {{ DiscussionBoard.errors[7952062].message }}
  • Profile picture of the author DanteRomero
    Have him apply the following:

    The Gary Halbert Letter

    Then start combing the newspaper and yellow pages for local businesses who are already running direct response ads. Find out who the deicsion maker is at the firm and send them a letter offering to beat their control at no cost. Get a few then do "If I beat it you pay me $X." Get a handful of ads for a portfolio from doing this. Then starting charging full fees.
    Signature

    "Perfection isn't important. Improvement is."

    {{ DiscussionBoard.errors[7954859].message }}
  • Profile picture of the author squadron
    Originally Posted by flipfire View Post

    What places or tips or anything to help him kick of his copywriting?

    Where would he start?
    I suggest he start by writing web site copy for trades people. They seem to have difficulty putting their thoughts into the written word. They can talk all day about what they do and why they are good, but ask them to write about it and it's all too hard
    {{ DiscussionBoard.errors[7973217].message }}
  • Profile picture of the author Jonwebb
    The lead off isn't that good.

    my headline would look something like this


    " why everything you thought you knew about seroids is wrong!"

    Then flow in from that.

    also like others added, there isn't any proof. Why should I believe anything this letter claims
    {{ DiscussionBoard.errors[7973337].message }}
  • Profile picture of the author ThomasOMalley
    I'm always surprised that more people who want to get into copywriting don't buy some books on the business of copywriting. For example, pick up The Wealthy Freelancer at amazon.com or Peter Bowerman's The Well-Fed Writer.
    {{ DiscussionBoard.errors[7973367].message }}
  • Profile picture of the author Yegyan
    Hi Lee, I think he just needs to offer his services to IMers and start trying to get a control. That's what got me going. I offered to write for free. And I got higher conversions than what previously existed and then I got hired for several more letters and also got referred to others. There are a LOT of sales letters, videos and optins that are REALLY bad. Just offer to make it better. Once you get a track record you can start getting paid gigs easier.
    {{ DiscussionBoard.errors[7985797].message }}

Trending Topics