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Using Statistics... How Many is Too Many?

by Arzak
5 replies
How many statistics is too many?

There are tons of great statistics for some marketing services I provide that I just can't refrain from listing. However, I don't want it to look like I'm just listing a ton of stats and look "all-talk."

I'm thinking of listing a few of the most powerful statistics and then perhaps have a link that will expand to display some more statistics if people are interested. I should probably limit what's visible, but what about the extras?

Also, how should I cite these sources? I've seen people do a few different ways.. is there a "proper" way?
  • [Statistic here] (Name of source)
  • [Statistic here] [1] - then link the source at the bottom
#statistics
  • Profile picture of the author urban renewal
    Use only the statistics that support your sales pitch.
    Signature

    -Clayton

    http://www.ClaytonTerao.com

    I'm a conversion consultant who helps you make more money online with your business.

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  • Profile picture of the author travlinguy
    42.7 percent of the people using statistics to prove something make them up.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Arzak View Post

    How many statistics is too many?

    There are tons of great statistics for some marketing services I provide that I just can't refrain from listing. However, I don't want it to look like I'm just listing a ton of stats and look "all-talk."

    I'm thinking of listing a few of the most powerful statistics and then perhaps have a link that will expand to display some more statistics if people are interested. I should probably limit what's visible, but what about the extras?

    .
    You're wise to ask the question.

    Most people find statistics boring. And as I'm sure you know, the instant your reader is bored, well, say bye-bye.

    When quoting stats to show the power of your product, stop at three. One or two is best, but because people are predisposed to like things in threes, you should be okay with three as well.

    Alex
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    • Profile picture of the author ewenmack
      Let's go over to The Prince Of Print
      to see what he has to say on the subject aye..?

      The Gary Halbert Letter

      Then people find infographics easy to read and take in.
      You could have one of them made up, or grab somebody else's
      to back up the point you are making.

      Enjoy!
      Ewen
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  • Profile picture of the author Arzak
    Thanks for the suggestions. How should I cite them?
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