8 replies
Hi,

How do you write a blog post so that it subtly sells a product?

thanks
#article #magazine
  • Profile picture of the author Alex Cohen
    Does your definition of "subtle selling" allow for the inclusion of a call to action in the blog post?

    Alex
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    • Profile picture of the author socialentry
      Ideally yes, I'm trying to start a fitness blog I want to promote part-time. The overall concept is a review site.

      but I realize if I am too forceful in my article, I will look way too much like a shill.
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      • Profile picture of the author Alex Cohen
        Another thing to consider is the new FTC rules. If you put a link to an affiliate product in your blog post, you could get in trouble by not disclosing that you get compensation when the reader buys.

        In my opinion, being open and above-board is the best policy.

        Alex
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  • Profile picture of the author socialentry
    Oh,I didn't know that thanks
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    • Profile picture of the author Tbyrd626
      I have a fitness blog too, and I just treat it like I am giving fitness advice and sharing the products I like and use to a friend...just like I do in real life.

      Try to think in terms of sharing, not selling, and you will be fine.

      People love to hear how things work for other people, so if your sincerity and honesty shine through, you won't have to sell a thing!

      HTH
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  • One option: write a blog post that creatively explains the problem that your product solves, then link to your product at the end.

    The survivalist ebook Sold Out After Crisis used an email that was the "10 Most Dangerous Places In America." The email didn't directly pitch the ebook, just played up the problem that it solves, and then gave a call to action almost as an afterthought.
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  • Profile picture of the author derricks4
    Picture your reader as a friend who you're talking to in person about a product that you really like. What things would you share with them about it? What things would you leave out? People will appreciate you helping them solve a problem of theirs, or improve their workout/fitness with a product if you genuinely come across as helping them. However, if you just want to shove products down their throat then they'll be gone forever. Remember, less is more.
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  • Profile picture of the author pogospring
    Always make sure your outbound links are contextual and relevant. Nothing sticks out worse than an obvious attempt to get someone to click on something.
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