Getting Conversion Rate Stats from Clients?

Give them time to actually get the stats.

After that, it never hurts to ask. Be honest about whether you're planning on using the info for your own marketing, because they might not want that info out there.

But if they're okay with it, or you just want to know for yourself, it's just a simple email or phone call.

I find it best to have that open dialogue with them throughout my duration of service. That way, I can make sure they're happy the whole way through and the results are always tangible for me.

Hi All,

On conversion rates...

Most clients who are new to marketing don't know how to split test, check conversion rates, do conversion rate math or set up site analytics or track sales etc.

For my copywriting projects I do for clients...

I give them a short PDF if they are new marketers which covers this; split testing, tracking, setting up analytics, etc.

In exchange I ask them to share their conversion stats as I give them 3 headlines and lead ins to test and I want to know which is the winner. (This helps me with writing higher converting copy too).

See how this works?

If they are total newbies and don't mind using Google Analytics then introduce them to GA and Google Web Analyser, Google it!

I do this for all my clients and when they give me the data for split testing I ask them several questions:

1. Traffic Source:

Cold PPC, SEO (Organic search), Solo Ads or Warm List -- make sure they are splitting these out to be able to quantify your results.

2. Time On site:

So you know average time on site so with a video script you can guess how far the average person is watching the video. I find past 7 minutes on a video for average PPC traffic time on site goes down and bounce rates go up because a video longer than 7 minutes loads slow unless it is on Amazon3.

3. Keywords They Converted on:

Ask them what 5 keyword phrases had the highest click throughs and which ones converted to sales.

4. Bounce rate

5. Conversion Rate Data:

Separate sales from Monday - Friday and on Weekends, be sure to split test and do calculations separately and if there is a holiday too.

6. Split Testing Math:

Split testing and the math to do all the calculations can be as simple or complex as you want it to be, but the more data the more sure you can be of the results.

7. Number of Visitors Needed:

(1,000 hops or visitors are needed to throw out variations in day, time etc and be more sure your conversion rate numbers are true.)

Good luck to all!

Regards,

Jennie

Jennie, that's a fantastic idea. Thanks!