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Guide To Writing Persuasive Emails?

by TeamBringIt
13 replies
Hey Copy warriors,

Is there, a guide that discusses how one can write..persuasive emails to their list?

I know, the break down of salesletters, quite well. Is there a guide, that gives..the breakdown of writing emails?

Thanks!
#emails #guide #persuasive #writing
  • Profile picture of the author shawnlebrun
    I know one well-known copywriter who basically just takes his sales letter, breaks it down into chunks/pieces in chronological order, and uses that as his email sequence.

    So, you start at the top of the letter, then just work your way down, using almost the exact copy that's in the letter for the emails.

    Not sure how well that works, but I know he's used that for a while now.

    Study Matt Furey and Ben Settle, Perry Marshall and Eben Pagan.

    Those are usually pretty valuable.

    Here's an email template I've personally come up with and use for many of my niches.

    Back when I was an affiliate for a lot of other marketers, this template often helped me win many of the affiliate contests in my niche...

    http://www.warriorforum.com/main-int...-contests.html
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    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
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  • Profile picture of the author Raydal
    The same principles of writing persuasive copy apply
    to emails. The media is different so you would want
    the emails to "sound like an email". So you can
    be more direct in addressing the reader and be
    a little 'lighter' in your conversational tone.

    An email is also typically shorter than a sales letter
    and works in tandem with a longer sales letter. so
    you may not want to sell the product in the email
    but sell going to the real sales letter. So it
    becomes the first step in the 2 step selling process.

    Most marketers use emails to build relationships
    and this would be your ongoing series. A selling
    series would be more direct and hard hitting,
    whereas the longer (newsletter) series would tell
    your story and build empathy with the readers.

    As for guides you have products from Matt Furey,
    Autoresponder Madness (Andre) and Net Words
    by Nick Usborne is also worth the read.

    Jay White also has a product sold through AIWA
    as well.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author ThomasOMalley
    Get a copy of Ray Edwards' email writing course. It's excellent and a great price.

    I bought it and it helped me to write excellent emails.

    He's known as Raydal on WF...check his signature line.

    Thomas O'Malley
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  • Profile picture of the author RRG
    Ben Settle and Daniel Levis are two that come to mind.
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    • Profile picture of the author Mark Andrews
      Banned
      Write a love letter to your girlfriend
      or wife for practice using good old
      fashioned pen and paper.

      That'll teach ya.

      You think I'm joking?

      Smoking hot,


      Mark Andrews
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  • Profile picture of the author ReferralCandy
    I like Jimmy Wales' 3 steps:

    1: Start by stating clearly in a matter-of-fact way what you do
    2: State clearly what you need them to do for you
    3: Tell them clearly what's in it for them.

    That's for corresponding with people 1v1. If you're doing something a little more salesy, you can add more flourish to it.

    You'll never be super persuasive on your first try. Do your best, then read it out aloud to a friend. Solicit negative criticism. Which parts are boring, confusing, repetitive? Cut those away.

    Good luck!
    Signature

    Measure, manage and incentivize customer referrals with ReferralCandy.

    PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

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    • Profile picture of the author George Hutton
      just get into your own rhythm. Keep writing, and those that naturally dig your style will stick with you and self select themselves to buy everything you've got.
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      Free tools to easily and naturally program your mind for automatic success.
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  • Profile picture of the author deezn
    Raydal's email course and Paul Hancox's course on preselling.
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  • Profile picture of the author Samsmiles
    If you want to learn how to write great emails take a look at this site
    autorespondermadness.com

    It's owned by a Guy called Andre Chaperon and his course takes you through email writing from A to Z. It costs money though.

    Can't remember how much it costs. I took the course 2 years ago and I know he's upped his fees since then.
    Signature
    Visualization is the process of making mental images: from these images, your future will emerge.
    The Master Key System
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  • Profile picture of the author Alex Cohen
    Originally Posted by TeamBringIt View Post

    Hey Copy warriors,

    Is there, a guide that discusses how one can write..persuasive emails to their list?

    I know, the break down of salesletters, quite well. Is there a guide, that gives..the breakdown of writing emails?

    Thanks!
    Sean Mize offers excellent email training to people on his list. You can sign up at the bottom of this article:

    http://ezinearticles.com/?How-to-Wri...ram&id=7519362

    (not an affiliate link)

    Alex
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  • Profile picture of the author ewenmack
    Originally Posted by TeamBringIt View Post

    Hey Copy warriors,

    Is there, a guide that discusses how one can write..persuasive emails to their list?

    I know, the break down of salesletters, quite well. Is there a guide, that gives..the breakdown of writing emails?

    Thanks!
    This one hardly gets mentioned around here.

    Maybe because he and his clients aren't marketing to the make money crowd.

    Autoresponder Boot Camp

    Best,
    Ewen
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    • Profile picture of the author ScottDudley
      There are three people will teach you everything you need to know about writing persuasive emails

      Ben Settle
      Andre Chaperon
      Daniel Levis

      I'm currently learning from these three, and can tell you they are all brilliant at what they do.
      Signature

      Scott Dudley is a direct response Copywriter from Perth, Australia, who also specializes in writing sales letters and emails for his clients. You can see samples of his portfolio at http://scottdudley.net/blog/portfolio/ or contact him on Skype by adding the username: Scott_Dudley

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  • Profile picture of the author mmchael
    Here's some interesting stats to get you thinking: 25 Mind Blowing Email Marketing Stats - Salesforce Blog

    Think about the subject line first.

    Then think about the first paragraph and make your email is to scan and read fast. Put your links through the email with good action copy to get them to click on the links.

    Look at all the emails sent you and and makes notes from the ones you read, click the links and action and ask yourself why did you action certain emails and not others?

    If you're on a number of lists - from successful marketers you will be able to see what they are doing simply from their emails and use that as a basis to learn.
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