I got to work. I compared the old site with the new one. The copy on the old site wasn't bad, just waaaay too much of it. So I kept some, improved some, and replaced some with effective writing. I kept SEO in mind while writing, but I'm not an expert at it.
He writes back and tells me he loves what I've done and will have me do all his email blasts! That's great! But he'll only be able to use the headlines and some sub-headlines I wrote for the new site because his web guy told him that changing the text at this point would affect "column widths" and the SEO stuff.
I understand the concern with the SEO words and like I said I was careful and aware even though I'm not an expert at it, but column widths???
Serious? Sounds like the web guy is lazy.
I wrote back telling my client that I could work more carefully with the SEO if he wanted me to, but to leave the existing copy on the new site for that reason would be making a trade off I didn't agree with - more people to his site with copy that (in my opinion) simply doesn't work.
I'm waiting for a reply.
* Did I do the right thing here? Or should I have stayed quiet?
* How do we help a client who we know is hurting themselves?
* Should I suggest working WITH his web guy on this?
* Should I move on to the email blasts and forget about it?
I'm not a naturally assertive person, but I've learned so far in my life (and my short experience in copywriting) that if you're not assertive sometimes people will walk all over you and interfere with the best work you're trying to do.
Your advice is appreciated!