Been reading some stuff about embedded commands recently. For use in a selling context (video, in person, text).
However, even though it seems that a lot of people use these techniques. For some reason, I could not find any scientific research or split test results proving that embedded commands actually work.
Personally i believe that the issue is not the amount of people who use these techniques but how effective they really are. I can't see me using something not knowing if it works or not...
Are you guys aware of any scientific research or split test results that have been published?
Maybe you have some results to share?