My question is... does their editing just make traditional advertising agencies and copywriters within those agencies appear, well, moronic and to be a waste of money?
It's amazing... some of the ideas that these copywriters and even the creative directors come up with... my 6 year old son can write better advertising.
anyone else notice this? is it editing? are most ad agencies full of inept people?
You're going to have a room full of people sit around for hours... and all you
come up with is a new name for a moving company... "Heroic Moving"
It's funny... between watching reality shows like The Pitch, and fiction like
Mad Men... most people outside advertising must think that ad men
get paid millions to just come up with slogans and tag lines.