Do you use "happy" much in your copy?
I don't know why I was just thinking this today... but I went through a lot of my old sales letters... and noticed I almost NEVER use the word "happy".
And I found that odd. I mean, if you peel back the layers of the "onion" and get to the basics of what we all want... isn't it to be "happy?"
We buy stuff that makes us happier?
and yet, I've written over 1,000 sales letters in the last 13 years and almost never use that actual word "happy?"
Do other copywriters use that term a lot? if not, is it because it's just so hard to pin down what happiness is to each prospect?
For some reason, I just found it odd... that when it all comes down to it, we want to be happy and have freedom, yet for some reason, I almost never find myself using that word in my copy?
do you guys use that actual word a lot? or do you try to let the reader make that connection between the product and their happiness?
And I found that odd. I mean, if you peel back the layers of the "onion" and get to the basics of what we all want... isn't it to be "happy?"
We buy stuff that makes us happier?
and yet, I've written over 1,000 sales letters in the last 13 years and almost never use that actual word "happy?"
Do other copywriters use that term a lot? if not, is it because it's just so hard to pin down what happiness is to each prospect?
For some reason, I just found it odd... that when it all comes down to it, we want to be happy and have freedom, yet for some reason, I almost never find myself using that word in my copy?
do you guys use that actual word a lot? or do you try to let the reader make that connection between the product and their happiness?
“Do not seek to follow in the footsteps of the wise; seek what they sought.†- Matsuo Basho
Copywriting + AI = CopyPrompting... watch a 10 figure copywriter demonstrate how to produce endless, high-converting VSLs, ads, advertorials, landing pages and more... in the CopyPrompting Membership
Create Expert Level Products In 24 Hours Or Less! Rags To Riches PLR Formula
Studies prove happier people have massively more success. It has worked for me. Use this one trick too... Click Here
Total Competition Stomper - Simply the most powerful tactic your IM or Offline business will ever use... See it here!
Measure, manage and incentivize customer referrals with ReferralCandy.
PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!