An interview with Brian McLeod

8 replies
Hi folks,

I interviewed Brian recently and the result makes for a really interesting and useful read.

Hope you enjoy it:

An interview with American copywriter Brian McLeod | All Good Copy

Best,
Glenn
#brian #interview #mcleod
  • Profile picture of the author shawnlebrun
    Anything Brian puts out is useful, in my opinion.

    Hell, if you read the interview for JUST THIS LINE alone... it's 100 times worth it...

    "Never assume the reader will connect the dots in your copy – they often can’t/won’t/don’t. There’s no higher aim than clarity, you’ve got to be explicit about what you’re saying and what you want the reader to do in possession of this information."

    Bingo, solid gold.

    And the thoughts about Apple... those are 3 thing that Brian listed that any company can use to distinguish themselves.

    Nice to know I'm not the only one who loves staying up late at night... it's when I get a lot of my best work done...
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  • Profile picture of the author Ross Bowring
    I would listen to Brian reading out the friggin' phone book!

    Actually, I wouldn't. I'm being hypey.

    But I bet this interview is worth a listen because Brian is a very knowledgeable and talented dude. Who writes very skillful conversational copy IMHO.

    When I started out in this biz and knew virtually NO-ONE Brian was kind enough to get on the phone with me for a while and make me feel like I belonged.

    We never forget the people who encourage us. People like Brian.

    So go listen!

    --- Ross
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    • Profile picture of the author Alex Cohen
      The door is now wide open folks.

      Copywriters are free to promote their own blog posts on this sub forum.

      Have you thought what this sub forum will become if 10, 20, or more copywriters also do it?

      Not good.

      Alex
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      • Profile picture of the author BrianMcLeod
        Originally Posted by Alex Cohen View Post

        The door is now wide open folks.

        Copywriters are free to promote their own blog posts on this sub forum.

        Have you thought what this sub forum will become if 10, 20, or more copywriters also do it?

        Not good.

        Alex
        Glad you liked the interview, Alex.

        But you bring up a good point.

        I don't see a problem at all from a mod point of view, the fact that this particular interview happens to be with me notwithstanding.

        Let say Glenn interviewed Ross Bowring... or Rick Duris... or hell - ALEX COHEN...

        I want to know about that. Other regulars surely do too.

        Is there really a problem? Not in the slightest to me.

        Glenn's interview is real. The fear of copywriter blog posting locusts is not.

        What would this subforum become if 10 or 20 linked to good interviews with other regulars? I'll go out on a limb and call that an improvement.

        And that's what the report post button is for anyway - member moderation and all that.

        Anyway, just got home from Marketing Mayhem in Orlando. Hung out with Dave Miz and Jason Fladlien quite a bit.

        Brian <-- Tired and my feet hurt.
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        • Profile picture of the author MikeHumphreys
          Originally Posted by BrianMcLeod View Post

          Glad you liked the interview, Alex.

          But you bring up a good point.

          I don't see a problem at all from a mod point of view, the fact that this particular interview happens to be with me notwithstanding.

          Let say Glenn interviewed Ross Bowring... or Rick Duris... or hell - ALEX COHEN...

          I want to know about that. Other regulars surely do too.

          Is there really a problem? Not in the slightest to me.

          Glenn's interview is real. The fear of copywriter blog posting locusts is not.

          What would this subforum become if 10 or 20 linked to good interviews with other regulars? I'll go out on a limb and call that an improvement.

          And that's what the report post button is for anyway - member moderation and all that.

          Anyway, just got home from Marketing Mayhem in Orlando. Hung out with Dave Miz and Jason Fladlien quite a bit.

          Brian <-- Tired and my feet hurt.
          It wouldn't be the first time someone posted a link to a quality interview with a top-notch copywriter in this forum. It should NOT be the last interview link posted either IMHO.

          Of course, I might be biased...

          1. If you dig through some of my older posts, you'll find one I did with Doug D'Anna for a paid membership site of mine. You'll also find links to some of the interviews I've done for other copywriters/marketers too. Not to mention, my sig file has had a link to my virtual dust-covered marketing blog for several years now.

          2. I consider Brian to be one of the best marketers and copywriters in the world... one of a select few that I've ever asked to critique something I was writing for a client. Like me, Brian started with offline direct mail so he's been at the game a long time too.

          3. He did a webinar with David Garfinkel once on how to use optimal graphic design with your sales copy that was awesome. No joke, I've listened to or referred to the handouts at least a dozen times since. That's the type of expertise every savvy marketer or copywriter should be wanting to tap into.

          My 3 cents,

          Mike
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  • Profile picture of the author Glenn@AllGoodCopy
    Ha. You're definitely not alone Shawn... I'm sure many breakthrough promos have been written in the late night hours.

    Glad you enjoyed the interview - a lot of good stuff from Brian. Re-reading it just now, this stuck out to me as a very wise point:

    "...whether you’re writing to a person who will be reading your message on a piece of paper in their hand, on a computer screen or their phone, on TV, on their iPad, in the car on the radio… you’re still talking to ONE HUMAN at a time."

    Worth remembering.
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  • Profile picture of the author ASCW
    I met Brian in San Diego earlier this year. We sat in the back at Carlton's Seminar, breaking down sales pages on his laptop.

    And I gotta tell you. I learned more from his angry rants. Than I did almost all the speakers.

    If you ever get the chance. Put a beer in that guy's hand and let him ramble.

    You won't regret it.
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    Site being revamped.

    If you want help with copy stuff, pm me.

    Cool.

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