i remember reading some copy on high ticket marketing services and i thought it was great because the copy put into perspective the total cost of the service for a year was the same as a minimum wage employee would make, but the service brought in more leads, sales, branding, and company awareness then anyone on its company payroll. didnt have sick days.. didnt have to deal with personal issues.. etc.
does anyone have or know of any similar copy or talks about this strategy?
i know i'm missing some details/wording that would drive home this idea to my clients so then can really see the value.
thank guys
#copy #cost #perspective