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Copywriting for the Web

by powerfulwords
5 replies
Hi all,

I know writing for web differs from writing for print.

Do you think a new copywriter should start with print copywriting services before writing for the web?

Thanks
#copywriting #web
  • Profile picture of the author Cam Connor
    Originally Posted by powerfulwords View Post

    Hi all,

    I know writing for web differs from writing for print.

    Do you think a new copywriter should start with print copywriting services before writing for the web?

    Thanks
    If you intend to write web copy, there's no reason to start with print, whatsoever.
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  • Profile picture of the author BrianMcLeod
    Originally Posted by powerfulwords View Post

    I know writing for web differs from writing for print.
    Does it, really?
    Signature
    Brian McLeod
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    • Profile picture of the author Cam Connor
      Originally Posted by BrianMcLeod View Post

      Does it, really?
      Yea man, you have to use San serif fonts instead of Serif fonts.
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      • Profile picture of the author Alex Cohen
        The biggest difference I've seen is with the Order Form.

        Print order forms are separate from the sales letter, and because people often look at the order form first, before reading the sales letter, certain copy elements are included in it.

        Online sales letters include an order component. But it's not looked at first, because it is not separate from the sales letter. Therefore, a different thought process goes into writing the order component.

        Alex
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  • Profile picture of the author Raydal
    I once went to meet with a potential client to discuss doing
    some copywriting for his golf product. I was surprised when
    I saw that he had my website PRINTED out and was referring
    to my letter. So what I had online he had on paper. I guess
    that he preferred to read that letter in that format.

    So I wouldn't argue too much for web copy being different
    from print copy because your letter can be printed.

    Now of course I may be defining "print copy" in a different
    way than the OP intended. Most people refer to news paper
    and magazine etc. as print copy for obvious reasons--and I
    know that this is the standard definition.

    And the response you ask for will be different on the web
    to "click here", optin here etc., but the sale psychology is
    the same as for print ad. In fact, many sales letters are
    written and formatted to look like a print ad.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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