Average copy VS. Excellent copy?

by Phobia

Posted: 12 years ago 8 replies

COPY WRITING

Hi Warriors,

After flicking through dozens of Clickbank products related to my niche I found that most offers were either average or poor in copy and maybe one or two were 'excellent', but still left alot to be desired in some areas.

Is it that my standards are too high or just very critical from an IM perspective?!

I'm wondering what are your definitions of average copy vs. excellent copy. Any examples would be great, or even better, a before and after comparison.

This would help me greatly in rewriting my sales letter!

Thanks in advance!

#average #copy #excellent

Rhino99 12 years ago

Have a look at offers with high 'gravity'. This should give you an indication of which are converting. A lot of success comes from preselling the offer as well by warming up people on your own site before sending them through the link.
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Ross Bowring 12 years ago

To echo Ken... average copy is copy that converts at "average" levels... excellent copy is copy that converts at "excellent" levels.

Not much more to it than that.

--- Ross
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- ewenmack 12 years ago
  
  Phobia, it's a deadly trap to fall into by assuming something is poor.
  
  A level copywriters have been asked to judge which two ads
  that were split tested, won.
  
  Many were a bit embarrassed by getting the answer wrong.
  
  Until you see those marketers numbers,
  it's just high risk assumptions.
  
  Best,
  Ewen
  
  Thanks
  
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sidneyng

12 years ago

I agree with Ewen.

There was a sales page that broke almost every rule of copywriting but still somehow did better than a better written copy by a professional copywriter. Sometimes it is also the niche.

In the end - it's the results that matter (eg. conversions, gravity). I always believe sales copywriting is about making the sale and not about sounding good.

It all boils down to three words - TEST TEST TEST.

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Phobia 12 years ago

Thanks for the input guys

Yes, testing is probably the only way to get a real answer, I guess I was more trying to avoid the 'don'ts' before attempting to rewrite the thing again.

I've receive some helpful PM's thanks to those peeps. It's a wonderful art to which I never really appreciated. Now to get stuck into it!
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- wordwizard 12 years ago
  
  One of my favorite (though often humbling) reality checks about what seems to convert better are the weekly test result emails by WhichTestWon.com. It's a free subscription.
  
  The catch is that you need to check them out as soon as you get them - because when the next one appears, they're gone. If you click on an old email/test, all you get is an invitation to sign up for a membership. And I'm about ready to sign up. Or get more diligent about checking my email.
  
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  Let Me Help You Sell: Sales Letters, Email Series, Pre-Sell Reports... PM me & we'll talk!
  
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