I hate having to admit to this.
Not so long ago, someone was kind enough to post a letter up that I’d written and say nice things about it. (irony of all ironies… it was MMA fan and tester-in-chief Dave Miz :-)
Well, turns out that letter was a foul flea-ridden dog.
I wrote it last November, and it took me probably 2 to 3 weeks to write. From there it took months for my client on the project to launch it as a WSO… thru no fault of his own. But when the numbers came in they curled my smile down into a frown.
So here is said flea-ridden dog in html format: (it’s not up as a WSO anymore because it sucked so hard.)
So… my client and I put it down to experience (with no big lump sum lost from him because it was a project I volunteered to write for % of commissions) and we move onto other projects that are working just fine thank you.
Then… a few weeks ago we delve back in for another shot.
Never retreat! Never surrender!
And wrote the letter below while on one 3 hour consultation call with my client. (he’s added some testimonials and other stuff, but it’s pretty much intact the way I wrote it.)
With no JV support as yet, it’s doing a very healthy 12%... (Factor in the caveat that the WF is a different beast in the conversion department.)
So… by a factor of around 12… this letter is beating the stuffing out of the other one.
Same product. Just different copy. Different hook.
Why the massive difference in conversions?
I have my theories, but would love to hear your thoughts first.
Looking at this as a chance for a warts ‘n’ all constructive thread people can learn a lot from. (including me.)