Please Help: Need Feedback on My Website

24 replies
Hi Guys
Would you mind giving some feedback on my website Whiteboard Explainer Video Services at Affordable Prices

I need to know whether you think it looks professional and if you have any feedback that you see are missing on the site currently.

I am trying to improve on it so appreciate all kinds of honest feedback.

Thanks a million for your help so far...


Cheers
Johan
#feedback #website
  • Profile picture of the author Matt59000
    The website is good, the design is nice, but you forget to display the price, it's very important for the buyer
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  • Profile picture of the author Marketing Ignite
    Thanks Matt for that. I have been debating whether to include this or not. But ya maybe that would be a good idea afterall...
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  • Profile picture of the author Marketing Ignite
    What kind of CTA do you recommend Jason? It's a good point not to list the price until the customer knows exactly what they are getting...
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    • Profile picture of the author Michael Shook
      The first thing that came to mind was that I don't know what webspice is, and the first couple of times I read through the copy, I "saw" webspace. Looking at it the first time, I don't know what webspice has to do with whiteboard explaining.
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      • Profile picture of the author Jason Kanigan
        Originally Posted by JMichaelZ View Post

        The first thing that came to mind was that I don't know what webspice is, and the first couple of times I read through the copy, I "saw" webspace. Looking at it the first time, I don't know what webspice has to do with whiteboard explaining.
        It's nutmeg for your virtual real estate.

        Heh.

        But you do bring up a very important concern: use words your prospects will understand.

        "Webspice" is a vague concept. I "get it", like I get linkjuice (what an awful term), but what it means to me could very well mean a different thing--or nothing as in the case above--to you.

        CTA? You want people who are frustrated that their message isn't getting out there and being understood by words, pictures or other means...or because they haven't tried anything yet...and they NEED effective marketing.
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  • Profile picture of the author Marketing Ignite
    Great stuff guys...I will replace the webspice...Ya it sounds a little strange thinking about it and can cause confusion...if you see anything else that you think is missing feel free to let me know..thanks a lot so far...
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    • Profile picture of the author ewenmack
      Have you dug up the research showing
      the combination of sight and sound
      has the viewer absorbing all the message,
      retains it longer and acts on it more?

      Those will be the reasons why a person
      will buy as well as a clear offer.

      At the moment you have none.

      Best,
      Ewen
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      • Originally Posted by ewenmack View Post

        Have you dug up the research showing
        the combination of sight and sound
        has the viewer absorbing all the message,
        retains it longer and acts on it more?

        Those will be the reasons why a person
        will buy as well as a clear offer.

        At the moment you have none.

        Best,
        Ewen
        This is really good advice, but I'd even go one step further.

        The science behind why whiteboard videos works is a great selling point, but it applies to every whiteboard video company. What makes you different?

        There are a lot of whiteboard companies, but not very many have a USP (or are branding themselves, or whatever). Tell me why you're better than the other guys.
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        • Profile picture of the author DanSharp
          Originally Posted by Benjamin Farthing View Post

          The science behind why whiteboard videos works is a great selling point, but it applies to every whiteboard video company. What makes you different?
          Pulling out something like "the science behind explainers" is actually a great way to differentiate when there isn't much to differentiate you from the competition

          http://www.copywriting1.com/uploaded...ins-741611.jpg
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          • Originally Posted by DanSharp View Post

            Pulling out something like "the science behind explainers" is actually a great way to differentiate when there isn't much to differentiate you from the competition

            http://www.copywriting1.com/uploaded...ins-741611.jpg
            It doesn't differentiate you from the competition when the competition is talking about the same science. It's still a great selling point, but it doesn't make you different than anybody else.

            I've written copy for whiteboard companies (and have made whiteboard videos as a side project), so I've watched about every whiteboard video pitching whiteboard videos that there is. At least 1/3 talk about the science.
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  • You won't really be able to give an exact price but maybe a 'from' price or give the costs of the examples.

    The form, No way I would give you my tel number in case you become a pushy salesman. The info on the form, Minutes, voice male/female, script, is that really needed in the form or could that be delivered as part of a pdf later. The amount of info to put into the form puts me off, I am just to lazy for something that may not be anything more that a basic sales enquiry.

    The text next to the logo could do with something more.

    But overall, I like the look of the site
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  • Profile picture of the author Clyde Dennis
    Good look, good feel, but you simply have to put people in the ballpark on your pricing.

    At least I think you do.
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  • Profile picture of the author Marketing Ignite
    Hey guys, I have made some more amendments please let me know what you think now

    http://www.whiteboardexplainers.com

    Thanks a lot for your feedback. I really appreciate all honest feedback...
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  • Profile picture of the author DanSharp
    I like your hook. ("Dropbox, SalesForce, and Ebay")

    Watch out for details like " We guarantee that you"... you probably want the bold-underline on the "guarantee."

    Ditto for " If you are looking at converting your video" -- are we talking conversion as in technical video format, or conversion as in making sales?

    Try centering your main headline. ("Want To Increase Your Sales Conversion With") Also, put some more work into it. You don't really offer any compelling benefits. Everybody including your local car mechanic offers a low price, great service, and a guarantee.

    Take a chainsaw to that form, and test whether the current or the new version gets more SALES (not signups). Conventional wisdom says you have waaay too many fields unless the next step is "enter your credit card" -- but there's a small chance that's pre-qualifying leads and nudging people off the fence who would have otherwise walked.
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  • Profile picture of the author amcg
    I'm not a huge fan of black backgrounds so I'd naturally change this to white. Nevertheless, the design is ok - though I'd work on your design to adapt better to the 'hero' video.

    As others have said also, there's quite a few explainer video companies operating now - you might need to work harder to differentiate your offering.
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  • Profile picture of the author Mark Pescetti
    Okay, everyone. Fixing this is like pouring perfume on a pig.

    Your problems start at step one: Positioning. It's ALL wrong.

    Explainer videos?!?! Yawn. Boring. (With a little WTF mixed in.)

    This is about communicating the power of Doodle Videos...

    ...and how they can increase conversions - in virtually every market or niche.

    That doesn't come through in the slightest. Epic miss.

    Next...

    Who's your avatar? What kind of marketers are you targeting?

    If you're going after newbie marketers, you shouldn't. They aren't going to understand the cost associated with these things. You need to focus your copy on reaching people who already know what Doodle Videos are... and simply want the very best people working on their project. That's where your money is at.

    By the way...

    I could critique other stuff, but what I really want to mention is the whole:

    Our professional and experienced marketing scriptwriters can take your idea and turn it into a hot, selling machine.
    Really? Man, if that's all I had to do to sell my VSL writing services, I'd be gold. But... it's not. It isn't for you either.

    If you have script writers on your team, who are they? What companies have they written for previously? What? Am I just supposed to trust that you know what a good script writer is based on the copy in your own marketing? Cause if so, you're dead in the water.

    True story.

    Start over. You're far away from where you need to be.

    Mark

    P.S. By the way, another reason to target experienced marketers is the TOTAL cost - from script to production to traffic driving. We're talking thousands. That means... you need someone with a list, JV partners... or at the very least... a big vision. My advice? Be transparent. You come across so vague that it's impossible to NOT lose interest.
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  • As Mark said it's all a bit vague.

    And the huge leap of faith is - if a website isn't doing well - a whiteboard will increase the response.

    You have to prove WHY this will happen.

    Which means answering these questions.

    What exactly will a whiteboard explainer do?

    What difference will it make?

    Why will it make a difference?

    Why will it do it better than anything else?

    What results should I get?

    What happens if I don't?

    How will you prove all this?

    And can you explain precisely how your guarantee works?


    Steve


    P.S. Most will say "No Steve, don't..." and they may be right.

    But I say - Give an idea on the prices - because that way you'll pre - qualify people.

    And save a huge amount of time with people who can't afford it.

    And as its the key question everybody has.

    You might as well answer it.
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    • Profile picture of the author ewenmack
      And where's the undeniable proof they beat out
      alternatives?

      Best
      Ewen
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      • Profile picture of the author Mark Pescetti
        Originally Posted by ewenmack View Post

        And where's the undeniable proof they beT out
        alternatives?

        Best
        Ewen
        That's a big objection they need to overcome.

        Especially since the investment to make one of these is so much more than a typography or PP type video.

        There is proof out there. Fat Loss Factor is one of the biggest.

        Mark
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  • One blockbuster site in a billion may not be enough (and as it's not the OP's work he may not be able to or want to mention it).

    So, there should be -

    Lots of "before and after" examples (that the OP's Company has done).

    Shock and awe statistics showing the effectiveness of whiteboards.

    "Scientific" studies proving that whiteboards get more attention (and keep it).

    Rafts of testimonials from stunned and delighted clients.

    Offer a top notch copywriting team because no matter how wonderful the gismo is - it can only work if the copy is outstanding.


    And as the service is going to cost a fair bit of money...

    A "no weasel" guarantee saying something like " Just get the same targeted traffic and if the whiteboard hasn't increased the response by **% we'll redo it until it does. Or give you your money back"


    Steve
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  • Profile picture of the author Marketing Ignite
    I am now going to change it so that nobody needs to pay anything upfront. We will make unlimited amendments until the client is 100% satisfied. So if the client is not satisfied it's our problem. So we would do a professional voice over and then the complete whiteboard video production with no up-front cost at all. It's a risk we want to take to give them the benefit of the doubt. Let me know that you think?
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    Digital Marketing Consultant since 1998. Contact me for a free consultation.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Marketing Ignite View Post

      I am now going to change it so that nobody needs to pay anything upfront.
      I've experienced some pretty shotty professionalism with Doodle Video creators.

      A few of my clients recently went through hell getting their storyboards done and receiving a voiceover by someone who GETS it.

      There's a TON of room for another outfit to come along and be able to confidently say, "We know what people go through to get these videos produced. That's why we don't charge you a dime upfront. And we won't charge you anything - until you're 100% satisfied with your results."

      If you're good... and your guarantee is transparent (as well as your quotes,) you'll get a lot of copywriters sending you business.

      Mark
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    • Originally Posted by Marketing Ignite View Post

      I am now going to change it so that nobody needs to pay anything upfront. We will make unlimited amendments until the client is 100% satisfied. So if the client is not satisfied it's our problem. So we would do a professional voice over and then the complete whiteboard video production with no up-front cost at all. It's a risk we want to take to give them the benefit of the doubt. Let me know that you think?

      Now that makes an irresistible offer.

      But a word of caution. Before you do it, ask to see the clients product or service.

      Or at least study their website.

      Make sure it's good. Because if it's not, all your effort, money and time will be in vain.

      You can't or shouldn't turn a "bad" product into a false "good" one.

      It always ends in tears.


      Steve


      P.S. In the words of the great Mr Gary Bencivenga -

      A gifted product is mightier than a gifted pen

      In your case a pen that writes at 100 mph.
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