Please Help: Need Feedback on My Website

The website is good, the design is nice, but you forget to display the price, it's very important for the buyer

Thanks Matt for that. I have been debating whether to include this or not. But ya maybe that would be a good idea afterall...

What kind of CTA do you recommend Jason? It's a good point not to list the price until the customer knows exactly what they are getting...

Great stuff guys...I will replace the webspice...Ya it sounds a little strange thinking about it and can cause confusion...if you see anything else that you think is missing feel free to let me know..thanks a lot so far...

You won't really be able to give an exact price but maybe a 'from' price or give the costs of the examples.

The form, No way I would give you my tel number in case you become a pushy salesman. The info on the form, Minutes, voice male/female, script, is that really needed in the form or could that be delivered as part of a pdf later. The amount of info to put into the form puts me off, I am just to lazy for something that may not be anything more that a basic sales enquiry.

The text next to the logo could do with something more.

But overall, I like the look of the site

Good look, good feel, but you simply have to put people in the ballpark on your pricing.

At least I think you do.

Hey guys, I have made some more amendments please let me know what you think now

http://www.whiteboardexplainers.com

Thanks a lot for your feedback. I really appreciate all honest feedback...

I like your hook. ("Dropbox, SalesForce, and Ebay")

Watch out for details like " We guarantee that you"... you probably want the bold-underline on the "guarantee."

Ditto for " If you are looking at converting your video" -- are we talking conversion as in technical video format, or conversion as in making sales?

Try centering your main headline. ("Want To Increase Your Sales Conversion With") Also, put some more work into it. You don't really offer any compelling benefits. Everybody including your local car mechanic offers a low price, great service, and a guarantee.

Take a chainsaw to that form, and test whether the current or the new version gets more SALES (not signups). Conventional wisdom says you have waaay too many fields unless the next step is "enter your credit card" -- but there's a small chance that's pre-qualifying leads and nudging people off the fence who would have otherwise walked.

I'm not a huge fan of black backgrounds so I'd naturally change this to white. Nevertheless, the design is ok - though I'd work on your design to adapt better to the 'hero' video.

As others have said also, there's quite a few explainer video companies operating now - you might need to work harder to differentiate your offering.

Okay, everyone. Fixing this is like pouring perfume on a pig.

Your problems start at step one: Positioning. It's ALL wrong.

Explainer videos?!?! Yawn. Boring. (With a little WTF mixed in.)

This is about communicating the power of Doodle Videos...

...and how they can increase conversions - in virtually every market or niche.

That doesn't come through in the slightest. Epic miss.

Next...

Who's your avatar? What kind of marketers are you targeting?

If you're going after newbie marketers, you shouldn't. They aren't going to understand the cost associated with these things. You need to focus your copy on reaching people who already know what Doodle Videos are... and simply want the very best people working on their project. That's where your money is at.

By the way...

I could critique other stuff, but what I really want to mention is the whole:

Really? Man, if that's all I had to do to sell my VSL writing services, I'd be gold. But... it's not. It isn't for you either.

If you have script writers on your team, who are they? What companies have they written for previously? What? Am I just supposed to trust that you know what a good script writer is based on the copy in your own marketing? Cause if so, you're dead in the water.

True story.

Start over. You're far away from where you need to be.

Mark

P.S. By the way, another reason to target experienced marketers is the TOTAL cost - from script to production to traffic driving. We're talking thousands. That means... you need someone with a list, JV partners... or at the very least... a big vision. My advice? Be transparent. You come across so vague that it's impossible to NOT lose interest.

As Mark said it's all a bit vague.

And the huge leap of faith is - if a website isn't doing well - a whiteboard will increase the response.

You have to prove WHY this will happen.

Which means answering these questions.

What exactly will a whiteboard explainer do?

What difference will it make?

Why will it make a difference?

Why will it do it better than anything else?

What results should I get?

What happens if I don't?

How will you prove all this?

And can you explain precisely how your guarantee works?


Steve


P.S. Most will say "No Steve, don't..." and they may be right.

But I say - Give an idea on the prices - because that way you'll pre - qualify people.

And save a huge amount of time with people who can't afford it.

And as its the key question everybody has.

You might as well answer it.

One blockbuster site in a billion may not be enough (and as it's not the OP's work he may not be able to or want to mention it).

So, there should be -

Lots of "before and after" examples (that the OP's Company has done).

Shock and awe statistics showing the effectiveness of whiteboards.

"Scientific" studies proving that whiteboards get more attention (and keep it).

Rafts of testimonials from stunned and delighted clients.

Offer a top notch copywriting team because no matter how wonderful the gismo is - it can only work if the copy is outstanding.


And as the service is going to cost a fair bit of money...

A "no weasel" guarantee saying something like " Just get the same targeted traffic and if the whiteboard hasn't increased the response by **% we'll redo it until it does. Or give you your money back"


Steve

I am now going to change it so that nobody needs to pay anything upfront. We will make unlimited amendments until the client is 100% satisfied. So if the client is not satisfied it's our problem. So we would do a professional voice over and then the complete whiteboard video production with no up-front cost at all. It's a risk we want to take to give them the benefit of the doubt. Let me know that you think?