YOU are a direct response copywriter...CONGRATS.
You are a direct response copywriter. You (or your client) have something to sell. What is it? Describe it to a stranger on the elevator going up a few floors.
Who is going to want what you are selling? Man? Woman? Child? Where does this person live? How much money do they make? What is their socio-economic status? Age?
What does your product or service do for this person? How will they feel once they spend their hard earned money on what you are selling? How do they feel now?
So, you, the direct response copywriter have something to sell and you know to whom you want to sell it, so where do you and your PROSPECT meet? Where is the intersection of your wonderfully crafted promotion, those persuasive and irritable words? Or irresistible ones?
Does your work meet your prospect on the radio? TV? Newspaper? Magazine? Postcard? Letter? Or online via email? Website? If a website, how do they get there?
Are you paying for targeted traffic? Organic searches? SEO?
What exactly do you want your prospect to do? This is a good STARTING point once you have a firm grasp of your PRODUCT and your PROSPECT. What exactly do you want them to do?
Since you are selling something, it makes sense that you want them to either buy now or request more information, that is, identify themselves as a potential customer. We see that full page ads have sold BILLIONS of dollars of expensive (200 to 400 dollars) specialty products, such as space heaters, so can your product be offered from your promotion? If not, how do you get further information to your prospect?
Assuming you want your prospect to buy...have you clearly explained to them what they are buying and when and how they will get it?
Start your promotion with a "Johnson Box", that is, a step by step guide telling them what action to take. Now you are ready for your deck copy.
You have something to sell. You have a well-defined target. Now, you must use your persuasive SELLING skills to turn a prospect into a customer. First thing at the INTERSECTION, where your words meet your prospec,t is, you must gain their attention. If you fail to do this, they just continue on their way doing the daily routine.
HOW will you interrupt their PREOCCUPATION? How WILL you grab them by the throat, what brick will you throw through their glass window of mundane activity? What do you want your deck copy to do?
You have got their attention, now your words want to penetrate their veil of SO WHAT? And cause them to react how you want them to. How have you done this?
You want to make them an offer "they can't refuse", except you know the vast majority, over 95% perhaps, WILL refuse your offer, right? Did you make your offer zing? Do your powerful words resonate with them? Have you transitioned from attention to interest to DESIRE?
Have you walked in their shoes? Have you lived in their bubbles of preoccupation? Do you know what words will penetrate their own little worlds? Do you know why?
YES, of course you do because you are a direct response copywriter!
Do you (or your client) have upsells? Downsells? Cross sells? Do you have other products or services your CUSTOMER might want? Have you figured out the LIFETIME VALUE of your customer?
YES, of course you have, you are a direct response copywriter!
You have a COMMAND of the language. You have studied and practiced selling. You have studied human behavior. You know what people are preoccupied with. You know where your product or service fits into their lives.
You are good with words. You can turn a persuasive phrase. You can sell ice to Eskimos, eh?
YOU have no problem getting clients, because of the above knowledge, you know how to craft a sales letter to potential clients because YOU are a direct response copywriter.
YOU have chosen this profession because you are willing to study, and to test and to perform and you are not afraid to have your work tested in the marketplace where opinions mean squat and RESULTS mean everything. You want to compete, you want to go up against the best, you want to reach the top level and you want to enjoy the perks and benefits that come from your WORK...which works.
YOU are a direct response copywriter. Congratulations!!
gjabiz
Who is going to want what you are selling? Man? Woman? Child? Where does this person live? How much money do they make? What is their socio-economic status? Age?
What does your product or service do for this person? How will they feel once they spend their hard earned money on what you are selling? How do they feel now?
So, you, the direct response copywriter have something to sell and you know to whom you want to sell it, so where do you and your PROSPECT meet? Where is the intersection of your wonderfully crafted promotion, those persuasive and irritable words? Or irresistible ones?
Does your work meet your prospect on the radio? TV? Newspaper? Magazine? Postcard? Letter? Or online via email? Website? If a website, how do they get there?
Are you paying for targeted traffic? Organic searches? SEO?
What exactly do you want your prospect to do? This is a good STARTING point once you have a firm grasp of your PRODUCT and your PROSPECT. What exactly do you want them to do?
Since you are selling something, it makes sense that you want them to either buy now or request more information, that is, identify themselves as a potential customer. We see that full page ads have sold BILLIONS of dollars of expensive (200 to 400 dollars) specialty products, such as space heaters, so can your product be offered from your promotion? If not, how do you get further information to your prospect?
Assuming you want your prospect to buy...have you clearly explained to them what they are buying and when and how they will get it?
Start your promotion with a "Johnson Box", that is, a step by step guide telling them what action to take. Now you are ready for your deck copy.
You have something to sell. You have a well-defined target. Now, you must use your persuasive SELLING skills to turn a prospect into a customer. First thing at the INTERSECTION, where your words meet your prospec,t is, you must gain their attention. If you fail to do this, they just continue on their way doing the daily routine.
HOW will you interrupt their PREOCCUPATION? How WILL you grab them by the throat, what brick will you throw through their glass window of mundane activity? What do you want your deck copy to do?
You have got their attention, now your words want to penetrate their veil of SO WHAT? And cause them to react how you want them to. How have you done this?
You want to make them an offer "they can't refuse", except you know the vast majority, over 95% perhaps, WILL refuse your offer, right? Did you make your offer zing? Do your powerful words resonate with them? Have you transitioned from attention to interest to DESIRE?
Have you walked in their shoes? Have you lived in their bubbles of preoccupation? Do you know what words will penetrate their own little worlds? Do you know why?
YES, of course you do because you are a direct response copywriter!
Do you (or your client) have upsells? Downsells? Cross sells? Do you have other products or services your CUSTOMER might want? Have you figured out the LIFETIME VALUE of your customer?
YES, of course you have, you are a direct response copywriter!
You have a COMMAND of the language. You have studied and practiced selling. You have studied human behavior. You know what people are preoccupied with. You know where your product or service fits into their lives.
You are good with words. You can turn a persuasive phrase. You can sell ice to Eskimos, eh?
YOU have no problem getting clients, because of the above knowledge, you know how to craft a sales letter to potential clients because YOU are a direct response copywriter.
YOU have chosen this profession because you are willing to study, and to test and to perform and you are not afraid to have your work tested in the marketplace where opinions mean squat and RESULTS mean everything. You want to compete, you want to go up against the best, you want to reach the top level and you want to enjoy the perks and benefits that come from your WORK...which works.
YOU are a direct response copywriter. Congratulations!!
gjabiz