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Building a Client Acquisition Machine?

by DanSharp
6 replies
Right now I feel like getting hired is as much a matter of luck as anything. I feel I should know what it costs to acquire each new client... and where I'll find them.

There are a couple threads here that advise things like "go local" or "call up some clients you really want." Great advice... but it just doesn't quite fit.

Anyone managed to do it scientifically?
#acquisition #building #client #machine
  • Profile picture of the author KingOfContentMarketing
    A few questions...What type of copywriting do you do: Financial, health, IM? What are you doing now for client acquisition? What has worked and what has not?
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author ThomasOMalley
    Like so many, it looks like you don't want to do any homework. Therefore, of course, it's a matter of luck...lol.

    Read Peter Bowwerman's books, The Well-Fed Writer, and the Wealthy Freelance as a a start.
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  • Profile picture of the author Loren Woirhaye
    It's smart to be realistic about the kind of clients
    who are likely to be running capitalized businesses
    with a future which can benefit from ongoing
    direct response copy. Many internet businesses
    don't fit that criteria.

    Specialization is one way to go. You could approach
    durable goods importers for example.
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    • Profile picture of the author ewenmack
      Well those that respond to a bait piece
      you've put in front of, are likely candidates.

      Next qualifier is if they pay shipping for free paper report
      and CD.

      Next hottest is if the buyers respond to a
      offer for a one on one session where you
      offer a plan to get them where they want to go.

      Even hotter is if they pay $100 refundable
      deposit for this.

      Hottest, is if they pay you to implement
      the plan you both agreed fits for his situation.

      Best,
      Ewen
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  • Profile picture of the author Alex Cohen
    Dan,

    Sounds like you may have put the cart before the horse.

    Before hanging out your shingle, make sure you've positioned yourself favorably.

    The first post in this thread is poor positioning. As the old saying goes, "Never let them see you sweat".

    Alex
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  • Profile picture of the author Loren Woirhaye
    Oh. And read "Million Dollar Consulting" by Weiss.
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