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Copywriter's Roughs Recommendations

by ThePromotionalGuy
5 replies
I searched through the forum and didn't see any topics or discussions about creating "Copywriter's Roughs".

Right now I create mine as I need them but do any of you have tools or swipes you use to create your roughs?

Or do you not use "Copywriter's Roughs"?

Look forward to some discussion about this area of the business.
#copywriter #recommendations #roughs
  • Profile picture of the author JDWater
    Having read this forum, and my fair share of copy writing books.. I've never heard of the term "copy writer rough" what is that?
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    • Profile picture of the author ThePromotionalGuy
      It's a visual or sketch drawing used to show a client what the copy layout may look like.

      Steve Slaunwhite talks a little bit about it here.

      Preparing a Copywriter's Rough - Writing Copy

      Originally Posted by JDWater View Post

      Having read this forum, and my fair share of copy writing books.. I've never heard of the term "copy writer rough" what is that?
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  • Profile picture of the author Andrew Gould
    Balsamiq Mockups

    It's easy, fast, and never fails to impress the client.
    Signature

    Andrew Gould

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    • Profile picture of the author ThePromotionalGuy
      Andrew,

      Thank you for your quick response. If I may ask, how often do your clients request a rough or do you automatically make it part of your submission?
      Originally Posted by Andrew Gould View Post

      Balsamiq Mockups

      It's easy, fast, and never fails to impress the client.
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      • Profile picture of the author Andrew Gould
        Originally Posted by ThePromotionalGuy View Post

        If I may ask, how often do your clients request a rough or do you automatically make it part of your submission?
        It's part of my process.

        As soon as I start on a job I keep my client up to date with where I am.

        So when I mock something up I'll send them a copy.

        It overcomes the complaint a lot of business owners have when working with freelancers - no communication. And it prevents me delivering a finished project only to find out the client hates it.
        Signature

        Andrew Gould

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