Does copywriting still work?

Hi Bigfoot

It is true that a lot of people, are moving away, from the old style sales copy. But if you are looking at selling your service, there are still the vast majourity, that use the old marketing, styles. As you said, there are still the ads on TV. But while you are learning the one, you can be learning the other too, and kill two birds with one stone, so to speak.

Content marketing, is what almost every blog is about. Getting people to a site, to read the content, and then having links, to sales copy. lol Two Birds.

The thing you need to think about is that over the next few years, most marketing, will be done by video, so you will want to look at script writing.

If you go to my sig. and watch the video, I wrote the script, and created the video. And if you want to now how I did it, with out paying the $700.00 dollars a min. price tag, send me a PM, and I will pass on that Info.

Hope that this helps you.

Ken

Copywriting will always be something everyone needs (In my opinion). I don't think you wasted your money at all.

Since when did copywriting stop working? People may be ignoring ads, but good copy will
always magnetize eyeballs. Good copy will always convert.

Take a look at WSO just for one - if copywriting no longer worked, WSOs would be dead.
You're on to the right path... but this time get copywriting courses or coaches.

Biggie,
I just read this article by Gary Benbcivenga, before entering this site tonight:

Conventional Wisdom That's Wrong
First, you must understand why some of what you have been taught about direct marketing is wrong, or at least outdated and incomplete.

Most of the few great books on direct response were written more than a generation ago by legends such as John Caples, David Ogilvy, Claude Hopkins and one or two others. Most of their response-boosting secrets remain valid, as we will see in future BULLETS.

Their main teaching: benefits, big benefits, are the key to high response.

Makes sense. But there's a problem. These giants wrote this advice long ago when, compared with today, prospects were under-marketed. So, yes, back then, flat-out big benefits and words like FREE and NEW got people excited.

But today, more often than not, these same words and super-sized claims instantly trigger rejection. The problem is, words like FREE and NEW and the big-claim style of advertising they reflect, have been so overused, they have become bright red flags that instantly scream to your prospects, throw me away!

As proof, if I were to send you an email with the words "new" and "free," I must misspell them, or your spam filter may bounce my message.

Best proof: just ask yourself, do you get overly excited when you encounter an email or direct mail package trumpeting free or new or some fantastic claim to make you rich, change your life overnight or grow body parts bigger than you ever dreamed?

Of course not.

You have heard such claims too many times. Your own exquisitely sensitive mental spam filter rejects all such messages instantly, as you think to yourself, YEAH, SURE.

And those, Top Gun, are the two most powerful and influential words in advertising today. Yeah, sure.

They are the near-universal response of a too-busy world awash in marketing.

These two words are merciless tyrants, mass murderers of response, because they are exactly the words your harried prospects think every time they must slog through the daily, ever-rising tide of advertising claims.

Get rich quick! Yeah, sure (toss it).

Lose weight fast! Yeah, sure (toss it).

Make $1,000 a week stuffing envelopes! Yeah, sure (toss it).

Elect me and I will make the world safe, cut your taxes and give everyone universal health care. Yeah, sure.

And so on, including almost all of the big-promise messages you were taught to trumpet by the direct response scriptures.

A Simple Secret for Exploding Your Response
As a result, the vast majority of B level copywriters spend most of their days dreaming up ways to pump up ever-bigger claims ... which is why their mailings are almost always beaten easily by the tiny handful of A level copywriters who know this simple secret of successful selling in an overmarketed world...

Read the rest at his site.
Marketing Bullets

There's no such thing.

Your goal should be to be persuasive while being transparent.

Salesmanship is something that will never die, it's literally a part of human nature.

Might want to check out this book: To Sell Is Human: The Surprising Truth About...

According to Gary Halbert, one of the greatest copywriters of our time, wrote a book about his life's work titled "How to be your own Messiah". It was about how to write direct mail copy, how to stay healthy, a little about sex, drugs, rock and roll.
Mostly it was about how to live your life without getting all screwed up.

The real title is "the Boron Letters". Read that letter and then decide what you want to focus your writing time on.
I do both. But copy writing is my focus.

@Coolhandluke, I love the edit button.

No offense but if you've actually bought any book worth a shit re: writing "copy" vs. the latest orgasm of the day.....why ask? Why not test....and determine for yourself?

This is the issue with Internet Marketing today that drives me insane.....everyone is too god damn lazy to TEST...they'd rather take a consensus opinion of people.....many of whom may have never made a single DOLLAR ONLINE OR OFFLINE.

There's an old saying...."trust everyone but always cut the cards."

Rather then asking.... why not find out for yourself by TESTING. Then you would have a REAL ANSWER.

Unless "testing" has become out of "style" now.....and to be honest....it wouldn't surprise me. Cuz it requires a bit of effort and in today's IM world of give me a shot of black tar heroin in the arm...who has time for that.

I have a sales page you could wall paper a large house with. It converts...WELL. It converts WELL for a product that really isn't even designed for the warrior forum.

Yeah it's LONG COPY. I amazed I've sold over 500 units...since long copy appears to be "dead". lmao.


Vince

If you want to find out about something you read...

What are you more likely to buy something from?

A blog which doesn't push the product or give you an incentive to buy?

A sales copy which pushes the product, offers a guarantee and exclusive extras?

Both will explain the product and destroy objections.

Chris

How do you think people would be selling stuff at this forum if copy-writing does not work?

Lolzzz…all the best. Regards

So Yes I think Copywriting will always work but...
It is true that people are ignoring ads more.

Perhaps try experimenting with this:
If you find that everyone is doing really hypey salesy copy then be more down to earth and talk to them more like a real person being more straight forward, making them feel that you are for real and to be trusted.

Also put some of your own personality into the copy.

I think the idea is to be different, well then again it's sort of contradictory cause you should use swipe files as a short cut to getting good, but the thing is to make your copy stand out above the noise more than anything.

I think you may be missing the point here.

Copywriting. Writing words that get people to take action will always be around.

The medium in which it's done is what is changing.

People do respond to ads, if they didn't do you really think that companies would pay thousands of dollars continually. Emphasis on the word CONTINUALLY.