What is a Swipe File?
I am not new to IM ,but relatively new to the Art and Science of conventional Copy.
Is a Swipe file a tangible kind of object you use for Copy and have on hand some good Copy to use as your own for templates in the future. ( hopefully in a non-plagiarizing way?)
Or is it an abstract term used in a general sense to have Copy on hand you can refer to in the future ?
And does the term denote something negative and to avoid ?
Thanks,
Robert
Direct Response Copywriting
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