"cold calling to get copywriting clients is a terrible idea - probably the worst way to go about looking for copywriting clients ever devised"
... It goes on to spell out "5 reasons why I urge freelance copywriters to avoid cold calling at all costs."
I hear all the time that cold calling is a great way to get clients.
What gives? What do you guys think of this?
Btw, I'm a fan of Bly's because I like his writing style. However sometimes I think he undermines his stature. For example, I was surprised to find him hawking the AWAI course. It may be a great course -- but I would've thought someone like Bly to be above hawking it.
Also one of his email blasts ("Web designers needed; no experience required") sells the e-book "Freelance Website Design Business" and goes into how the author makes $75k a year and up to $100 per hour. But Bly's landing pages? They're done by an outfit called "Filipino Webmasters Inc." Says it right there at the bottom.
Anyway -- anyone think that cold calling clients is as "terrible" an idea as Bly makes it out to be?