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Had to share

by RickDuris
8 replies
The Push Up Muscle Shirt | The Flattering Man

PS: Click the link and there's no way you'll click away. But the real question is...

Will you buy?
#share
  • Profile picture of the author shawnlebrun
    Originally Posted by RickDuris View Post

    The Push Up Muscle Shirt | The Flattering Man

    PS: Click the link and there's no way you'll click away. But the real question is...

    Will you buy?
    Funny stuff Rick. I saw this on Facebook yesterday and was gonna check it out but got distracted.

    Funny thing is, this already exists for women... it's called Spanx.
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    • Profile picture of the author Chriswrighto
      Originally Posted by shawnlebrun View Post

      Funny stuff Rick. I saw this on Facebook yesterday and was gonna check it out but got distracted.

      Funny thing is, this already exists for women... it's called Spanx.
      Yep, I wonder whether Old Spice will get any backlash from the avid users of Spanx for taking the mic.
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  • Profile picture of the author James Fame
    Caught this too. Many other prank websites with different videos. Hilarious stuff

    Their ads remind me of the jabs Gary Vaynerchuk was talking about - entertainment. They're probably going for brand association instead of convincing you to buy immediately. Or more of viral sharing for more exposure. People tend to share pranks or entertaining stuff I guess.

    Noted the associations they covertly made too.

    James
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    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author RickDuris
    With ads like these, it shakes up my sense of what's possible.

    For instance, I'll see an ad like this and I'll think "that'll never work" and next thing you know, they're breaking sales records. The Dodge Durango/Ron Burgundy campaign comes to mind.

    So these days my "that'll never work" sense is a sign of a breakout winner.

    As for all the other Spanx and covert references, I only watched it once but I was just too mesmerized to notice.

    - Rick Duris
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  • Profile picture of the author newapplause
    Didn't expect that to happen. Hah
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  • Profile picture of the author Jason Kanigan
    The gold Bluetooth is my favorite.

    "You wanted to buy this?!"
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    • Profile picture of the author Steve Hill
      Originally Posted by Jason Kanigan View Post

      The gold Bluetooth is my favorite.

      "You wanted to buy this?!"
      Well, since they promised over 8 ounces of gold in every headset for $89.99...

      The campaign looks like another brand marketing entertainment project searching for viral distribution... sure, that'll probably work.
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  • Profile picture of the author Steve Hill
    Speaking of the Ron Burgundy/Durango campaign, this Marketingprofs article explains a bit more about the entire orchestrated campaign behind the spots. It's a combination of content marketing, advertising, and social media that goes far beyond the Durango ad.

    Content - Five Content Marketing Takeaways From Ron Burgundy : MarketingProfs Article
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