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Questionnaire for client?

by word12
7 replies
Hi guys,
I got a client who is building a website for a product. He needs copy for his website and I am wondering if there are some specific questions I can ask him to help me write good copy.

I am posting here in the hopes that some of you might have such a questionnaire.

thanks !
#client #questionnaire
  • Profile picture of the author Mark Pescetti
    Don't even bother.

    Interview them on the phone and press record.

    If you want REAL material to draw from for your copy, this is the only way to go.

    Here's a question to start with...

    What's your story?

    Mark

    P.S. Of course, I'm assuming we're talking a high quality product created by someone with a vision.
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  • Profile picture of the author shawnlebrun
    After going through Gary Bencivenga's $5,000 seminar, he sends you an incredible resource he calls "Da Bomb" that helps you get all the information you need from your client to put together the best sales letter possible.

    It's literally the most in-depth questionnaire I've ever seen. It's what I use now, but before getting that, here's the questionnaire I used to send clients.

    Feel free to use it as you wish... it's set up to get you the most important stuff you need from clients...
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    • Profile picture of the author word12
      Wow, thanks Shawn, that's exactly what I was looking for!

      Mark, it's not really a high cost product. I am just starting out – so I've yet to land any big gigs. Thanks though!
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  • Profile picture of the author Mark Pescetti
    Again, I recommend doing a recorded interview.

    Prospects usually (if not always) need guidance in answering questions.

    If you're there to help lead them (by continuing to ask the right questions,) you'll be able to acquire way more golden nuggets to use in your copy.

    In my contract...

    I specify that I might ask my clients to respond to a customized questionnaire - after our interview - IF I feel I didn't get what I needed... but that's rare.

    Also...

    When you do a straight up questionnaire, it's totally impersonal. And it invalidates the collaborative nature that SHOULD be a part of your every gig.

    Why collaborative?

    Your clients know (or should know) more about the product than you do. Take advantage of their connection with the product and audience. It doesn't mean they're right. But you'll gain a ton of invaluable insights one way or the other.

    Questionnaires are lazy.

    I have one. A good one. But I ain't never using it again (at least on the front end.)

    My take.

    Mark
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    • Profile picture of the author ewenmack
      I've thrown out the questionnaire too.

      I also take the collaborative approach rather me being
      the almighty.

      We both spark ideas off each other which wound never
      would off happened if we were in isolation.

      Best,
      Ewen
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      • Profile picture of the author word12
        Thanks Mark. I get what you're saying... and I am sure it'll be a part of the process when my rates go up down the line. It's just not now - am bookmarking this thread to refer to it later.
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        • Profile picture of the author MHWSO
          I would do both. I like to send a questionnaire with some questions about what the client wants on each page of copy. That way the client can think about it for awhile and add to as he goes about his day. Often times, when I speak to clients and ask them what they would like the page to include they fumble and end up forgetting a few details. This opens up two lines of communication that you'll have to compile afterwards, but hey, the more the merrier when it comes to creating copy.

          Anyway, that's what I do, but I am big on communication. :rolleyes:
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