I think I'm in copywriting hell. :-(

56 replies
Man my first product is just so good, I have put so many hours into this I even considered launching it on Amazon but have decided against that until I can afford to get a few thousand branded DVD's and DVD covers made.

Here is the copy.

http://www.thepclongevityguide.com

It's not even at my own standard yet, I feel there is a bit to go..

Although I do feel this copy has some power, especially when read.. there are a few points where it does kind of stop giving people that special feeling, and I'm not figuring out how to make those parts less noticable.

Is it really possible for me to get a copywriter for less?
#copywriting #hell
  • Profile picture of the author elsvirtual
    First some of your copy is a little awkward like:

    I hope that I cannot sound like that last miracle program you bought

    Huh? I have to stop and read the sentence again before I get what you were trying to say. You should have said, "I hope I don't sound like the last miracle..."

    Also, you have some typos:

    bombared with msileading information

    Go through and read your copy outloud. That should catch some of the awkward sounding stuff. Have a few friends read it over to catch the typos.

    Okay, so now that that's out of the way, let's focus on the area above the fold.

    As a copywriter, I'm going to tell you your header is too big. You're wasting valuable above the fold space with a graphic that won't do anything to compel your readers to not click away.

    Second, your headline is way weak. What's your hook? I can't seem to figure it out in the headline. I sense it might be somewhere in your story about repairing computers since you were 12.

    You've got to really identify the fears of your target market. Once you have those fears identified, make a list of all the features of your product. Then come up with a corresponding benefit for each. Then see if there are any benefits to those benefits. Dig as deep as you can.

    How can you eradicate your targets' fears with your benefits?

    Exactly what problem are you solving? It's not evident in your copy. At least not the part I was able to read.

    And if you don't smack your visitors on the head with all this stuff right away, they'll click away.

    That's all from me...good luck!

    Evy
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    • Profile picture of the author copywarrior
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      • Profile picture of the author Intrepreneur
        Thanks for responses...

        The real hook of my product is that I can show you exactly how to repair a PC just like I do when I fix peoples for money, I use the same process everytime.. that is my hook, I just can't figure out how to make it more apprarent and let people know they have no need to pay for reapirs over and over again..

        I guess I have to just admit it, Im no good at copywriting, and quite frankly, it's not a skill I want to spend time learning..

        I tried and failed, too many hours work wasted, time to respond to my PM's..

        Thanks everyone, I love this forum.
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        • Profile picture of the author MontelloMarketing
          Sorry... that's not your hook.

          If it is, then you're in trouble here. Your hook needs to "hook" the reader... stop them dead in their tracks... make them say, "Holy crap this is like nothing I've seen before..."

          Originally Posted by Intrepreneur View Post

          Thanks for responses...

          The real hook of my product is that I can show you exactly how to repair a PC just like I do when I fix peoples for money, I use the same process everytime.. that is my hook, I just can't figure out how to make it more apprarent and let people know they have no need to pay for reapirs over and over again..

          I guess I have to just admit it, Im no good at copywriting, and quite frankly, it's not a skill I want to spend time learning..

          I tried and failed, too many hours work wasted, time to respond to my PM's..

          Thanks everyone, I love this forum.
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          • Profile picture of the author Intrepreneur
            It really is nothing like they'll have seen before, I have already given a few people a test of this product..

            Each and every one of them were amazed.. I definately need a pro copywrite to protray this for me..

            I'm eyeing up some of my PM's then going to choose one, and let them get to work.
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            • Profile picture of the author MontelloMarketing
              IMO your best shot at a hook based on what you have now is the idea of a permanently fast pc. Permanently is the operative word. That would hook me.

              Originally Posted by Intrepreneur View Post

              It really is nothing like they'll have seen before, I have already given a few people a test of this product..

              Each and every one of them were amazed.. I definately need a pro copywrite to protray this for me..

              I'm eyeing up some of my PM's then going to choose one, and let them get to work.
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        • Profile picture of the author elsvirtual
          Originally Posted by Intrepreneur View Post

          Thanks for responses...

          The real hook of my product is that I can show you exactly how to repair a PC just like I do when I fix peoples for money, I use the same process everytime.. that is my hook, I just can't figure out how to make it more apprarent and let people know they have no need to pay for reapirs over and over again..

          I guess I have to just admit it, Im no good at copywriting, and quite frankly, it's not a skill I want to spend time learning..

          I tried and failed, too many hours work wasted, time to respond to my PM's..

          Thanks everyone, I love this forum.
          You've got to be open to hearing that your hook is something other than what you think it is. What you think is your hook is simply a feature of your product. And you should know by now that features don't sell.

          And remember, you can have more than one hook in your sales letter. But you've got to have your strongest at the top. And maybe there's even a stronger hook that we can't see. A skilled copywriter would be able to drag it out of you eventually. Sometimes you are so close to the product that you can't see what's glaring you in the face.

          Take a moment and digest what Vin is telling you rather than immediately disagreeing.
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          • Profile picture of the author CopperCopy
            Hey Intrepeneur,

            A few things to consider:

            1. Your headline banner seems plain and it takes up a lot of the top of the page. I know you probably like it for it's sleekness and branding issues, but do you think a smaller header that conveys one of your main benefits would be more effective? Or, would focusing on the easy benefit be better? There is a disconnect between your banner and headline.

            • A fast PC that runs at optimum perfomance?
            • A PC that lasts longer?
            • To learn the truth about PC protection?
            • To at long last not have fear that your computer is a disaster waiting to happen.
            The banner does little to spark my interest, and it's not engaging enough for me to want to buy, though it is quite sleek and professional.

            2. Your pre-headline that tells me to stop right there and that you want to teach me worry free computing does little to improve your copy, and actually distracts from the main headline. Would it be better to get rid of this entirely since you have a big bold red headline?

            3. Your headline is one that may convert sales... and I say MAY convert...

            The PC Repair Guy Reveals The Truth About Securing A Faster Long Living PC!



            First, you need a comma after faster.

            Bur more importantly, THE PC REPAIR GUY... Who is this? You? If so, I want to see a picture of you at a computer, and what your credentials are specifically. If you're going to tell me that the PC REPAIR GUY is endorsing / selling this product... that, could be your main benefit.... a credible source of recommendation.

            However, you don't get into who you are until further down the page. I would recommend attaching a face to the product, and putting your introduction of yourself up under the headline.

            These are just a few things to consider.

            Hope this helps...

            and I admire your line of work. My brother used to fix and build PC's for people... though he never charged, he was really good at it. It's hard to come by people that REALLY know the ins and outs of maintaining a strong computer, as the majority of people don't understand how to keep a computer fast and reliable (as they just like to use it, and don't think of the ramifications of their use).

            To your success.
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  • Profile picture of the author Tyrus Antas
    "WARNING: Your PC is transmitting confidential information! "
    "STOP thiefs and criminals from getting their dirty hands on your family photos, work documents and personal identification! It might just be TOO LATE"
    "DESTROYED! All your computer data *gone* if you don't follow this step-by-step guide..."

    And so on... You can learn a lot by looking at how spyware/adware software gets advertised.

    Tyrus
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  • Profile picture of the author Intrepreneur
    Man this is tough.. I thought I create a very cool and useful product and that will be it.. but nooo it's much more difficult than that.

    Oh and to all the people who decided to PM me and send me to a salespage with no pricing on it.. You might want to spruce up your own copywriting before offering anyone else it.

    Cheers everyone, I'll get there soon.
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  • Profile picture of the author ragnartm
    I feel the header is way to tall, maybe that's just me. Anyway.
    "Stop Right There: I want you to know what it really takes to enjoy worry free computing." Blow this up to make it the real headline, I feel this is much more convincing than what follows.
    "The PC Repair Guy Reveals The Truth About Securing A Faster Long Living PC!" The 'PC Maybe < Repair Guy' Reveals How To Make Computers Outlast You >?
    "Now You Can Have A Permanently Fast PC"
    Maybe <Now You Can Get A Permanently Fast PC That Never Dies On You!>?
    Also it's not "Do you want?" That just puts me off entirely, as it is something that "typical foreigners" ask in comedies. Lol, anyway use dots, the question doesn't end at do you want. "Do you want..."

    "I want to Show You How You Can Also Enjoy Worry Free Computing.." Either use "Let Me Show You" Or "Discover" would be my advice, but if that's not the feeling your going for at least be consistent about capital first letters.

    Unfortunately I don't have much time on my hands tonight so I'll leave the rest up to another good Samaritan.
    Hope this helps..
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    Quality over quantity. Hire me to write highly shareable, user focused blog posts or articles.

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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Intrepreneur
        Originally Posted by Onslaught View Post

        The copy in my opinion is very rough, from top to bottom. That little "warning" at the end is not a good motivator and for me would kill my interest.

        I had a very hard time writing my first sales page. In my opinion this whole page needs to be re-written by someone disconnected from the product and with some copywriting skills.

        It does sound like it might be a cool product. Pay someone to do it right and reap the rewards.
        It seems to be coming along much better now, that I spent more time focusing on writing about it from a third persons perspective.. (thanks to whoever mentioned that)

        If you take a look you can see I have changed most of it..
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  • Profile picture of the author copywarrior
    Hey man, it's actually looking a lot better. The headline still needs to be tweaked a long way though! Kudos on ye for trying it yourself...It's good to see you're now writing what your prospects wanted to hear instead of writing only what you wanted to say...cheers and good luck
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  • Profile picture of the author copywarrior
    Here's an idea

    Does your PC feel like a Super Magnet for Hackers, Malware and other Gatecrashers?

    Does it make you feel like you're almost always in Right Place at the Wrong TIME??

    Find out How YOU can Defend Your PC from Bugs AND How You can Turbocharge Your system for PERMANENT OPTIMUM PERFORMANCE, ALL IN A FEW SIMPLE STEPS!!


    From the Blazing FAST 'IRONVAULT' Computer of Mark Rafferty
    Date: May, 25, 2009

    Dear Computer User,

    ........................
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  • Profile picture of the author David Raybould
    Intrepreneur...

    You're really going to struggle to make sales
    with copy like that.

    Sorry.

    The bulletpoints about yourself right up
    there in the headline area... those will stop
    almost every single person from reading
    further into it.

    You need to write your copy so it
    centers around the customer. Right now
    it's about you, and the product. The
    customer comes a distant third.

    That's not how you write salesletters.

    Get some copywriting books, and study
    some of the fundamentals.

    Also, get rid of those headlines. Man,
    they're way too long. Sure, there's a
    place for longer headlines, but not
    when they're that flat and uninteresting.

    Last, that header graphic is pretty...
    but it's sucking up your money like a
    cash vacuum. Make it much smaller, so
    people can get absorbed by the headline
    without having to scroll down to read it
    in the first place.

    Having that graphic so big is almost
    certainly costing money in lost conversions...

    That's my 2 cents... gotta get back to
    work now.

    -David Raybould
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    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author Intrepreneur
      I've had the opinions of two people so far that AREN't Copywriters and they said that how it is laid out at the top, forced them to read evrey bit of the headline..

      And even forced them straight into the copy..

      I wish there were more opportunities to get opinions from people who aren't copywriters.

      Anyone in here who isn't a copywriter, voice your opinions.
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      • Profile picture of the author alvinhuang
        Originally Posted by Intrepreneur View Post

        I've had the opinions of two people so far that AREN't Copywriters and they said that how it is laid out at the top, forced them to read evrey bit of the headline..

        And even forced them straight into the copy..

        I wish there were more opportunities to get opinions from people who aren't copywriters.

        Anyone in here who isn't a copywriter, voice your opinions.
        Sorry man...the graphics didn't do it for me. The headline didn't get me interested, in fact it reads like one of those registery cleaners.

        No offence, but I don't think you're going to get much sales outta that copy.

        Alvin Huang
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        Happy Cool Hand Luke?

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      • Profile picture of the author David Raybould
        Originally Posted by Intrepreneur View Post

        I've had the opinions of two people so far that AREN't Copywriters and they said that how it is laid out at the top, forced them to read evrey bit of the headline..

        And even forced them straight into the copy..

        I wish there were more opportunities to get opinions from people who aren't copywriters.

        Anyone in here who isn't a copywriter, voice your opinions.
        If you're looking for advice from non copywriters,
        you probably posted this in the wrong place.

        But there's an easy way to get opinions from
        non copywriters:

        Go live with the letter right now.

        If it converts like crazy with the header and
        headline, great.

        But when it doesn't, maybe you should listen to a
        copywriter after all...

        People pay us thousands of dollars for these
        insights, and you're getting them for free.

        Good luck with it.

        -David Raybould
        Signature
        Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

        Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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        • Profile picture of the author alvinhuang
          Originally Posted by David Raybould View Post

          If you're looking for advice from non copywriters, you probably posted this in the wrong place.

          But there's an easy way to get opinions from non copywriters:

          Go live with the letter right now.

          If it converts like crazy with the header and headline, great.

          But if it doesn't, maybe you should listen to a copywriter after all...

          I mean, people pay us thousands of dollars for this stuff, and we're trying to give it to you for free.

          Good luck with it.

          -David Raybould
          Eh that's mean David. You know it's gonna bomb. =P
          Signature

          Happy Cool Hand Luke?

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        • Profile picture of the author elsvirtual
          Originally Posted by David Raybould View Post

          If you're looking for advice from non copywriters,
          you probably posted this in the wrong place.

          But there's an easy way to get opinions from
          non copywriters:

          Go live with the letter right now.

          If it converts like crazy with the header and
          headline, great.

          But when it doesn't, maybe you should listen to a
          copywriter after all...

          People pay us thousands of dollars for these
          insights, and you're getting them for free.

          Good luck with it.

          -David Raybould
          LOL! Great minds think alike!
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      • Profile picture of the author elsvirtual
        Originally Posted by Intrepreneur View Post

        I've had the opinions of two people so far that AREN't Copywriters and they said that how it is laid out at the top, forced them to read evrey bit of the headline..

        And even forced them straight into the copy..

        I wish there were more opportunities to get opinions from people who aren't copywriters.

        Anyone in here who isn't a copywriter, voice your opinions.
        You are so interested in proving yourself right that you're not listening to good advice. You should welcome copywriter critique because we spend hours-and-hours of our time studying split testing results, testing our own stuff and LISTENING to what other great copywriters have to say.

        My experience says that header of yours is too darn big. Split test-after-split test has shown that huge headers like that are going to reduce your conversions.

        The headlines are ridiculously big and not that compelling.

        And David was right about the bullets being about you.

        Those bullets also make you seem like a kid trying to make some money. Without the right set-up and story, the 12 and 13 year old references reduce your credibility.

        You still haven't got a hook. I know you think you do but you don't.

        But if you think we're wrong, go ahead and publish your site. See what kind of results you get. Walk-the-walk if you think your sales page is good the way it is.

        Evy
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      • Profile picture of the author MontelloMarketing
        There's a great way to get those opinions. PPC traffic. Highly targetted traffic. If they buy then the copywriters are wrong and your two people are right.

        The simple truth is this... qualified professional copywriters have learned a thing or two over the years. We know what does and doesn't work. Doesn't mean we're never wrong... but you can bet your ass our records are better than your two peoples'.

        Don't I remember you last week posting about how excited you were because your copy was so amazing it was incredible? Reading it made your heart race... you saw it as pretty close to perfect if I recall. You're obviously not a copywriter. I guess that makes you person number 3.

        I say go for it. If nothing else, you'll learn a lesson. It'll either be "well, those pros are sometimes wrong too"... or "Oh crap why was I listening to people who knew nothing about selling with the printed word?"

        Originally Posted by Intrepreneur View Post

        I've had the opinions of two people so far that AREN't Copywriters and they said that how it is laid out at the top, forced them to read evrey bit of the headline..

        And even forced them straight into the copy..

        I wish there were more opportunities to get opinions from people who aren't copywriters.

        Anyone in here who isn't a copywriter, voice your opinions.
        Oh crap... I go through all that to post this in as unoffensive a way as possible then I look back and see that David already did it.

        Oh well. There's 7 minutes of my life I'll never get back.
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      • Profile picture of the author Intrepreneur
        I guess it;s time for me to stop worrying about the copy and let the experts do it for me.

        At least i can move on and not feel bad in doing so.

        Cheers everyone for responses.. Lets just hope I get that cash soon.
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        • Profile picture of the author Alexa Smith
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          • Profile picture of the author Intrepreneur
            Originally Posted by alexa_s View Post

            I must admit I wouldn't want to try to write my own copy for a product (and I say that as someone who has a product coming out later this year), or using a cheap copywriter either. You can have a brilliant product and do everything else on the IM front perfectly, but if the copy doesn't convert, it will all be a waste of time, effort and energy. So I congratulate you on a wise decision here and wish you well with it.
            Cheap?

            Define that word.. in respect of this project.
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        • Profile picture of the author copywarrior
          Originally Posted by Onslaught View Post

          No big deal at all

          Do you think all the big launch sales pages are written by the guy selling the product?

          It is tough to write copy for something your are so invested in

          Go get em tiger
          I totally agree with Alexa and Onslaught....the biggest problem with writing a Sales page for your own product, especially if you're not a pro-copywriter would be that it's your baby and you're too much in love with it!

          It's hard not to praise something that's come about as a result of your hard work... and at the risk of repeating myself, Ive to reemphasize again; the key to selling it, is really saying what your prospects want to hear and not what you, the gushing creator, has to say...
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  • Profile picture of the author Bruce Wedding
    A 60 word headline?
    Including the word "whilst"?

    When have you EVER heard "whilst" used in conversation?

    At least you are on the right track looking for a copywriter. You need serious help before you have a snowball's chance in hell of selling anything. Good luck with that.
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  • Profile picture of the author Daniel Scott
    The scary thing is that 25% of your page is used before the reader even gets to read the damn letter.

    And this isn't a squeeze page.

    I won't offer you any advice on the copy as you clearly don't want to hear from guys like Vin or David. What do they know - they only make their clients millions of dollars, right?

    After all, you are clearly a superior copywriter to them, with (no doubt) a long and impressive track record.

    So... screw those guys.

    Much better to base your "research" from people who don't have a freakin' clue and have never sold anything before.

    Copywriting rates have been discussed about a thousand times before. But, generally, for a good letter for this product you would be looking at a MINIMUM of $2 000 (the starting point for most decent copywriters)... Although if you want someone like David or Vin to write it you will probably be looking at between $10 - 15k (though I admit I have no idea what David's average is as I've never seen him mention it anywhere).

    -Dan
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Intrepreneur
      Originally Posted by Daniel Scott View Post


      So... screw those guys.

      Much better to base your "research" from people who don't have a freakin' clue and have never sold anything before.


      -Dan
      I was far too eager to beleive I was doing the right thing.

      So I headed out and purchased a copywriter to do my work.. You can keep an eye on the page if you like to see how good of a job he does.
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      • Profile picture of the author Alexa Smith
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        • Profile picture of the author ARSuarez
          Mark,

          Another point is to shorten your sentences. They just keep going and going, with no sense of end and eventually just cause me to drift off, imagining more words and words and words and words.

          If you have read Claude Hopkins' stuff, you'll see what I mean. All short, direct to the point, and juicy.

          And by the way, everyone "sucks" at copy when they start.

          Gary Halbert: "You're going to make mistakes. Might as well start now."

          Others like Ben Settle, Dan Kennedy, John Carlton, and Schwartz have all said this in one shape or form. Your first piece of copy probably won't put people in the money giving mode automatically. It takes practice. And a lot of time.

          Listen to the copywriters here. They all have loads of experience making money with sales messages.

          Since you've chosen to hire someone, fine. I hope he/she does well by you.

          On another note: I recommend picking up Dan Kennedy's "The Ultimate Sales Letter" and reading it. Read it quite a few times, actually. For a step by step system, it is among the best.

          Good selling,

          Angel
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          • Profile picture of the author Intrepreneur
            Originally Posted by ARSuarez View Post


            On another note: I recommend picking up Dan Kennedy's "The Ultimate Sales Letter" and reading it. Read it quite a few times, actually. For a step by step system, it is among the best.

            Good selling,

            Angel
            Looking into it now, I guess it's a book on Amazon?
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            • Profile picture of the author ARSuarez
              Originally Posted by Intrepreneur View Post

              Looking into it now, I guess it's a book on Amazon?
              Yeah. Amazon, Barnes N' Nobles, ebay; anywhere, really. I found it for the best price, in 3rd Edition, on Ebay and Amazon. Great book. He'll teach you how to draw the benefits from your features.

              Familiarize yourself with copy. Create a swipe file (www.hardtofindads.com), a few good books on the subject, good content on the web (Untitled Document), and pay attention to what others critique on this forum.

              I recommend referring to the "greatest copywriting books" sticky. There is no bad book on that list. Just read and practice.
              Then read and practice s'more.

              Oh. This too: Free Copywriting Blueprint : Trevor Crook
              Download his 'Copywriting Blueprint For Success.' Crook has a lot of pure content you can implement.

              So get started.

              All the best,

              Angel
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  • Profile picture of the author bobbly
    Answer: no.

    Reason: you get what you pay for.

    If Clayton Makepeace gets $25,000 for a sales letter and you find a guy who will do yours for $250, how good could he be?

    Think about it.....
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  • Profile picture of the author Daniel Scott
    Originally Posted by Matt Jutras View Post

    Ok...so how much should he pay for a good letter?
    As a general rule I would expect at least $2k.

    Assuming your page of copy takes 40 hours to write (which isn't unreasonable) that's $50/hr... a pretty reasonable rate considering the insane amount of study a copywriter has to do to be able to sell.

    That doesn't mean everyone who charges $2k is any good... just that if they charge a decent amount and have a lot of satisfied clients they can direct you to, you're usually okay.

    Oh, and a tip - ask for contact details of their clients. When you just finish the copy, the client's ecstatic - but after a week or two when it converts like crap they won't be. By getting CURRENT feelings about the copywriter, you can be sure you're getting a more realistic picture of their abilities.

    Now, of course this is all a generalization... but it's also a pretty apt one. When I started out, I wrote some great copy for $97... but I did that for four letters, and each of those letters took hours and hours of my time (I was earning less than minimum wage).

    I would be very wary of any copywriter who writes for cheap on a regular basis... because it just cannot be done. You either have to move to a cheap-as-hell country where it costs like $2 a day to live in luxury, or you have to spend less time on each letter - which results in cookie-cutter letters that LOOK like they'll convert.... but don't.

    Obviously since Matt's a copywriter I'm not saying this for HIM... but for those of you reading the thread who have the same thoughts.

    -Dan
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author Alexa Smith
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    • Profile picture of the author Intrepreneur
      Everyone you've been great in here and thanks for all of your replies..

      I'm going to need to know copywriting, for a lot of my smaller projects so I guess it's all down to practice from here on in.

      I guess theres no way I would even want to pay $200 for smaller projects never mind $2000
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      • Profile picture of the author MaskedMarketer
        Originally Posted by Intrepreneur View Post

        I guess it's all down to practice from here on in.
        Not only do you have to practice the actually writing part of copy, but you also need to know the structure of copy and psychology/emotions.

        Get the structure and psychology/emotions wrong and conversions will be low.
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  • Profile picture of the author Daniel Scott
    It's a great skill to have... but it takes a LOT of time and effort to learn properly.

    Having said that... if that $2000 makes you an extra $50 000 a year over what your own efforts would, it's easily worth it, no?

    If I had a product that was getting thousands of visitors a day I'd probably hire Vin to rewrite the thing. Even if he could only get me an extra .01% CR... it would pay for itself pretty quick.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Intrepreneur
      Originally Posted by Daniel Scott View Post

      It's a great skill to have... but it takes a LOT of time and effort to learn properly.

      Having said that... if that $2000 makes you an extra $50 000 a year over what your own efforts would, it's easily worth it, no?

      If I had a product that was getting thousands of visitors a day I'd probably hire Vin to rewrite the thing. Even if he could only get me an extra .01% CR... it would pay for itself pretty quick.

      -Dan
      Of course you would pay when your own copy is already converting, but not until then, at least not until the threshold has been broken.
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  • Profile picture of the author Daniel Scott
    Lots of people hire copywriters to write for brand new products.

    Hell, it's where most of my work comes from!

    Having said that, I get where you're coming from. You don't want to spend money on a product you're not sure will sell anyway.

    What may surprise you is just how good your copy is going to have to be to sell the product reasonably well.

    Ultimately, it's your call (and, in truth, I got started writing copy by doing it for my own stuff for that very reason). Things have worked out well for me... but it's been a pretty hard struggle to get to this point.

    Just be aware that if you DO want to write your own copy... it's a long, arduous process to learn. Expect at least a year until you can write letters that convert "okay".

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author David Raybould
      Originally Posted by Daniel Scott View Post

      Expect at least a year until you can write letters that convert "okay".
      -Dan
      And that's if you've got a great grasp
      of writing already, and you work real
      hard...

      I'm talking a couple hours practice/study
      every single day.

      Good luck.

      -David Raybould
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      Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

      Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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      • Profile picture of the author ARSuarez
        Originally Posted by David Raybould View Post

        And that's if you've got a great grasp
        of writing already, and you work real
        hard...

        I'm talking a couple hours practice/study
        every single day.

        Good luck.

        -David Raybould
        This is one of the most honest things I've read on this forum. Disciplining yourself into become a "high conversion" copywriter takes a lot of work.
        But it happens eventually.

        -Angel
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