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Do looks matter?

by socialentry
7 replies
Do you believe that good graphic design matter for websites?

I ask because personally I prefer the 90s era website. Easier to make and usually more user friendly.

Also because a lot of successful sites (google, plenty of fish) had very simply or even ugly design and succeeded.
#matter
  • Profile picture of the author lifbali
    Its all about the personality, I mean the content. Most visitors are looking for quality information, no matter what you did with the design the quality will always win.
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  • Profile picture of the author Tommy Turner
    I think graphics are important, but only if used sparingly... Sites that go overboard on graphics are hurting their conversions.
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  • Profile picture of the author Jeffery Moss
    Some ugly sites might have succeeded but they spent big ad bucks to do so, with television and Facebook/Adwords ads. And, unless you have that kind of money to throw at your potential buyer, you'll need to rely on other things such as presenting a decent looking site. You don't need fancy graphics to make a good impression but they can't look too bad either.
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  • Profile picture of the author davemiz
    It's not about using "fancy" graphics.... however the *right* design done by someone who understands how to design for response can and does increase response... often times SIGNIFICANTLY.

    This is assuming the copy and messaging are on point.

    in every test I've done, a better designed version has outpulled the lame/plain version.

    this is 2014 folks... not 1999.

    things evolve.
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  • Profile picture of the author akash47
    It all depends on the website and what it's trying to achieve. A simple website cluttered with graphics is annoying, but so is a complex multi-page site that looks like it's been made by a person who learned about HTML 2 minutes before launching the site.
    You need to think the end-service of the site through before you go live.
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  • Profile picture of the author Mark Pescetti
    The appearance of your website is secondary to the copy.

    The look and feel of your design needs to harness, bring out and elevate the message, branding and tonality in your copy.

    But effective copy should convert with simple framing.

    Then you can scale it up appropriately from there.

    It IS an art form though.

    Very few designers get how to interpret the copy and create a visual structure that amplifies its conversion potential.

    Mark
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    • Profile picture of the author Shadowflux
      I think modern internet users have a certain expectation for what they'll find on a reputable site. A very nicely designed web page will instill trust and help promote the copy. People judge things visually and they do so very quickly.

      Would you show up to a meeting wearing ratty old sweat pants and having neglected to shave? I certainly hope not.

      I don't think the visual design will do as much to sell something as the copy but I do think it helps determine whether or not someone will actually read the copy.
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