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URL to bookmark...

by Uncle Dimitry
17 replies
if you're a copywriter, you will need this simple and free tool
from time to time. I use it to analyze emotional power of headlines

here it is:
Advanced Marketing Institute - Headline Analyzer
#bookmark #url
  • Profile picture of the author mmslax2
    I got 33.3% thanks for this!
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  • Profile picture of the author Kesh247
    Originally Posted by Uncle Dimitry View Post

    if you're a copywriter, you will need this simple and free tool
    from time to time. I use it to analyze emotional power of headlines

    here it is:
    Advanced Marketing Institute - Headline Analyzer
    Nice one... i've also been using headline analyzer for a while now. Good tool.
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    • Profile picture of the author CopperCopy
      I got an 80%! With a predominantly intellectual classification...

      Now I feel really good!

      You should be careful on how much stock you invest in this tool though. How accurate do you think this really is? And only a human can know if the headline has the potential to connect with the targeted audience.

      Still, this tool is very interesting. Thanks for sharing.
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  • Profile picture of the author vistad
    Is there anyway of testing the accuracy of this tool? Assuming it to be true how does it help? I used a title for an article 'To Flash or not to Flash' which I knew was good the moment it came into my head.
    I'll need to use this tool a lot before I can figure out whether it is telling me anything I can use.
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    Advertising and Marketing Company Dubai
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  • Profile picture of the author Uncle Dimitry
    I think it has a list of power words and makes a decision based on them. Try to put "free free free free free" there. It will give 100%
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    Udimi.com - buy solos
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  • Profile picture of the author CDarklock
    Interesting.

    "Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance

    "Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic

    "Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual

    "Explode Your Business in Six Easy Steps" - 14.29%, Intellectual

    Let's try "now".

    "Supercharge Your Business Now" - 50%, Empathetic/Spiritual

    "Turbocharge Your Business Now" - 25%, Empathetic

    "Improve Your Business Now" - 25%, Spiritual

    "Explode Your Business Now" - 0%, Neutral

    Hmm.

    "Now Your Business Supercharge" - 50%, Empathetic/Spiritual

    Ooooookay... let's try this.

    "Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual

    So word order doesn't matter.

    Doesn't mean the tool isn't useful, but... be aware of the limitations.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author Treborrevo
      Bunk.

      I just put in two headlines that smashed response and sales records for two different companies.

      One pulled millions. It has beat challengers for 10 years.

      It only rated it at a 25%.

      Main nouns were referrals, cpa's and financial planners. The system rated it as spiritual?

      UPDATE: I just ran some more tested headlines against this. The winner - a headline that increased conversions by a whopping 78% only scored a wimpy 12.5 on the EMV. It scored the big loser as the winner!

      So, unless someone can come up with more evidence on why its scoring the winning headline champions from proven A/B split test as losers - I'd say this tool is LETHAL to your copy.

      Am I missing something here?
      Signature

      Robert Stover
      RobertStover.com

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    • Profile picture of the author webmatic
      I did'nt knew what to check so just checked something for you

      "Supercharge your business ethics" and it got 50% as well lol
      Thanks
      Webmatic
      Originally Posted by CDarklock View Post

      Interesting.

      "Supercharge Your Business in Six Easy Steps" - 42.86%, Even Balance

      "Turbocharge Your Business in Six Easy Steps" - 28.57%, Intellectual/Empathetic

      "Improve Your Business in Six Easy Steps" - 28.57%, Intellectual/Spiritual

      "Explode Your Business in Six Easy Steps" - 14.29%, Intellectual

      Let's try "now".

      "Supercharge Your Business Now" - 50%, Empathetic/Spiritual

      "Turbocharge Your Business Now" - 25%, Empathetic

      "Improve Your Business Now" - 25%, Spiritual

      "Explode Your Business Now" - 0%, Neutral

      Hmm.

      "Now Your Business Supercharge" - 50%, Empathetic/Spiritual

      Ooooookay... let's try this.

      "Easy Your Steps in Six Business Improve" - 28.57%, Intellectual/Spiritual

      So word order doesn't matter.

      Doesn't mean the tool isn't useful, but... be aware of the limitations.
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  • Profile picture of the author Kevin Lam
    I'm on with Robert. It's like letting a computer write the sales letter for you based on emotion it doesn't understand. I mean, if word order doesn't matter to this program, you could have a headline like this "Master Secrets Free You Learn". Hey, it's a 60% EMV, it MUST be a home run. No, not really.
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  • Profile picture of the author KAINSMONEY
    This tool is really nice , thanks for sharing .
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    Direct Downloads
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  • Profile picture of the author Kevin Lam
    Yes, it's just a tool and it should be used with caution. If you want the warm and fuzzies, do what you need to do, but don't let it get in the way of your intuitive writing or the proven writing methods that get you results.
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    • Profile picture of the author Treborrevo
      "It's just a tool"

      Yes, a very inaccurate one that got a couple million dollar headlines very wrong.

      If it gets stuff that wrong, I'd suggest avoiding it. It's worse than bad advice.
      Signature

      Robert Stover
      RobertStover.com

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  • Profile picture of the author BrianMcLeod
    Signature
    Brian McLeod
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  • Profile picture of the author Null-11
    Hehehehe. "Explode Free Instantly Supercharge Intellectual Secrets" Gives you 100% Intellectual. :p

    Excellent tool though. You just have to remember it's not all-knowing and you should split test your headlines and not trust your income to some free web tool.
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