Do you calculate by total views vs sales?
Or people who actually click the add to cart button vs sales?
What's more accurate?
For example, I've got a VSL right now where I'm promoting something as an affiliate, and in my shareasale dashboard it says it's converting around 4-5%. But I use a delayed buy button, so I know that's only tracking people who actually click the add to cart button. I know from my wistia analytics that not everyone clicks the button obviously.