by Marsel
19 replies
Hello everyone,
I am newby in forum and it's my first post, So I hope u would give me a friendly and professional advice.
I am Interested what is the cost of service copywriters a per hour in advertising companies?
I don't have a great experience in this job. so now I have deal with some great companie and it needs my price about copywriters per hour summary.
Please help me what price should I say?:confused:
#copywriter #cost
  • Profile picture of the author Raydal
    No one can tell you what to charge. But there are typical rates
    which you can use as a gauge to set your own rates. About
    $50 per hour is what you'll find quoted in several different
    places. Then you have to choose if you are going to charge
    a flat fee (preferable) or per hour fee.

    -Ray Edwards
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  • Profile picture of the author RickDuris
    Originally Posted by Marsel View Post

    Hello everyone,
    I am newby in forum and it's my first post, So I hope u would give me a friendly and professional advice.
    I am Interested what is the cost of service copywriters a per hour in advertising companies?
    I don't have a great experience in this job. so now I have deal with some great companie and it needs my price about copywriters per hour summary.
    Please help me what price should I say?:confused:
    Unfortunately given the poor writing, spelling mistakes and atrocious grammar of your post, I'd say YOU SHOULD BE PAYING THEM to take you on. Consider it an internship.

    - Rick Duris

    PS: I know hearing that hurts, but I predict you won't last a day.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by RickDuris View Post

      Unfortunately given the poor writing, spelling mistakes and atrocious grammar of your post, I'd say YOU SHOULD BE PAYING THEM to take you on. Consider it an internship.

      - Rick Duris

      PS: I know hearing that hurts, but I predict you won't last a day.
      Thank you Rick for being a blunt voice of reason.

      Marsel, if you really want to make it in advertising, direct response or otherwise, take every opportunity to hone in on your skills.

      Right now...

      You're nowhere near ready to charge a penny. Seriously, not a single penny.

      Keep your day job.

      Study, study, study... write, write, write.

      Mark
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    • Profile picture of the author sethczerepak
      Originally Posted by RickDuris View Post

      Unfortunately given the poor writing, spelling mistakes and atrocious grammar of your post, I'd say YOU SHOULD BE PAYING THEM to take you on. Consider it an internship.

      - Rick Duris

      PS: I know hearing that hurts, but I predict you won't last a day.
      Harsh, but spot on
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  • Profile picture of the author joe golfer
    Marsel, I'm guessing you are French or French-Canadian? Is this for a direct response job, or general advertisers? And are these jobs writing for French companies (or another language)?
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  • Profile picture of the author Matt Ausin
    Dear Lord, how do you both know he intends to write in English?

    (and if you come back with "well why is he posting in an English speaking forum then", it might be because francophone - just making my own assumption here - countries are a part of the 1st world too and copywriter's salary would be comparable I'd imagine)

    to OP: Ray pretty much said it.
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    • Originally Posted by Matt Ausin View Post

      Dear Lord, how do you both know he intends to write in English?

      (and if you come back with "well why is he posting in an English speaking forum then", it might be because francophone - just making my own assumption here - countries are a part of the 1st world too and copywriter's salary would be comparable I'd imagine)

      to OP: Ray pretty much said it.
      the arrogance of their assumptions.. I agree with you Matt. I always thought this forum was here to receive answers to your questions. Not to receive dumb comments.

      There might be over over 300 million people living in the Unites States, but there are 2.5 billion in India and China combined. Across the globe, an estimated 508 million people speak English, while 3.386 billion people don't speak English.

      I guess Rick never leaves the house...
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      • Profile picture of the author MikeHumphreys
        Originally Posted by TheMillionairesLife View Post

        the arrogance of their assumptions.. I agree with you Matt. I always thought this forum was here to receive answers to your questions. Not to receive dumb comments.

        There might be over over 300 million people living in the Unites States, but there are 2.5 billion in India and China combined. Across the globe, an estimated 508 million people speak English, while 3.386 billion people don't speak English.

        I guess Rick never leaves the house...
        Who said it was a dumb comment?

        I view it more like tough love -- something the vast majority of successful copywriters have experienced when they were just entering the field. It's better to point out something that he needs to improve upon before it costs him a future job -- a job he might be counting on to support his family and himself.

        To this day, I'm very appreciative that when I was a new pro copywriter, a more experienced copywriter handed me my head in a public copy critique because I had made a terrible mistake with a project's hook & theme. That mistake could have really set my copywriting career back a lot because the salesletter would have been a major bomb and my client would have lost a lot of money driving traffic to the offer.

        Applying for a copywriting project where your written phrasing is full of typos and ESL-slanted grammar mistakes will cause many bright people to be immediately disqualified as a copywriter that a potential client wants to work with. For the record, when I say ESL-slanted that means writing in a way which may be textbook accurate but is not the way 99% of the English speaking population (people who are not English teachers) would talk or write.

        The harsh reality is when you start working with bigger clients (i.e. projects paying 4-5 figures plus royalties), there will be certain unspoken expectations they will have and writing the way "ordinary" English-speaking people do is one of them.

        Full disclosure: One of my former copywriting students is someone who English was not their native language. One of the first things we worked on was getting better at writing the way most English speaking people (US, UK, and Aussies) speak and that's rarely grammatically correct. It took a number of months but it made a world of difference in his copywriting career to date.

        Between his pen name and his ability to write copy in English you would never know that English was not his native language.
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    • Profile picture of the author RickDuris
      Originally Posted by Matt Ausin View Post

      Dear Lord, how do you both know he intends to write in English?
      Because he's asking other COPYWRITERS here, the vast majority of whom write copy in English.

      It wouldn't make sense to ask someone about industry compensation who wasn't doing the same job as you were going to be employed to do, would it?

      That was my logic anyway.

      - Rick Duris
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      • Profile picture of the author Jason Kanigan
        Originally Posted by RickDuris View Post

        Because he's asking other COPYWRITERS here, the vast majority of whom write copy in English.

        It wouldn't make sense to ask someone about industry compensation who wasn't doing the same job as you were going to be employed to do, would it?

        That was my logic anyway.

        - Rick Duris
        Still, how many other public forums do you know about that have good traffic and that you'll probably get decent advice at?

        And now many in French?

        There really aren't many other places to ask. In my quick google search for "francais forum", "francais forum on marketing" and "francials forum copywriting" I only found another WF thread looking for a french copywriter.

        @Marsel: if you're writing in your native language and it's you're first copywriting job, $10-15/hr for freelancing is typical. And low. If you have some experience, $20-30/hr is reasonable. If you're proven, now we are in the $100+, perhaps even hundreds or thousands of dollars per hour range--but you wouldn't be applying for this job at that level.
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        • Profile picture of the author MikeHumphreys
          Originally Posted by Jason Kanigan View Post

          Still, how many other public forums do you know about that have good traffic and that you'll probably get decent advice at?

          And now many in French?

          There really aren't many other places to ask. In my quick google search for "francais forum", "francais forum on marketing" and "francials forum copywriting" I only found another WF thread looking for a french copywriter.

          @Marsel: if you're writing in your native language and it's you're first copywriting job, $10-15/hr for freelancing is typical. And low. If you have some experience, $20-30/hr is reasonable. If you're proven, now we are in the $100+, perhaps even hundreds or thousands of dollars per hour range--but you wouldn't be applying for this job at that level.
          Seeing that the OP did not mention the work would be in a non-English market, then it's a reasonable assumption to make the work would be copy written in English.

          After all, just take a look around Warrior Forum. While there are members who speak more than one language, 99.99999% of the posts in the entire forum are in English.
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    • Profile picture of the author Mark Pescetti
      Originally Posted by Matt Ausin View Post

      Dear Lord, how do you both know he intends to write in English?

      (and if you come back with "well why is he posting in an English speaking forum then", it might be because francophone - just making my own assumption here - countries are a part of the 1st world too and copywriter's salary would be comparable I'd imagine)

      to OP: Ray pretty much said it.
      Copywriters need to communicate specificity. He didn't say, "Sorry about my English. I'll be writing in blah blah blah."

      Ray's answer, while confident sounding, doesn't really help. And it's not really the answer.

      It's all about positioning. (Yes, even when you're approaching an agency. EVERYTHING is positioning.)

      Let's say this guy asks for $60. Then I come in and ask for $150. I'll get it, because of the value and proof I can communicate. Simple positioning.

      Mark
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      • Profile picture of the author Raydal
        Originally Posted by Mark Pescetti View Post

        Ray's answer, while confident sounding, doesn't really help. And it's not really the answer.

        It's all about positioning. (Yes, even when you're approaching an agency. EVERYTHING is positioning.)

        Let's say this guy asks for $60. Then I come in and ask for $150. I'll get it, because of the value and proof I can communicate. Simple positioning.

        Mark
        I thought positioning was asking what you think the value was you are
        offering. The price depends upon you. I don't see how what you said
        is different to what I said, as "confident" as you sound.

        The long answer to his question is Value-Based Fees by Alan Weiss.

        -Ray Edwards
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  • Profile picture of the author MikeHumphreys
    Originally Posted by Marsel View Post

    Hello everyone,
    I am newby in forum and it's my first post, So I hope u would give me a friendly and professional advice.
    I am Interested what is the cost of service copywriters a per hour in advertising companies?
    I don't have a great experience in this job. so now I have deal with some great companie and it needs my price about copywriters per hour summary.
    Please help me what price should I say?:confused:
    To the OP: You question leads me to believe that you don't have much marketing or sales experience because you're asking a pretty basic sales positioning question. I'd suggest studying more on salesmanship to get a firmer grip on how to establish your value to a prospective client or employer. That will help you better understand and feel more confident asking for whatever fee/rate/salary you do.

    Jeffrey Gitomer has some great free and paid resources on his website (non-affiliate link): Buy Gitomer: Sales training, books, seminars, and consulting - sales techniques to motivate your sales force

    Good luck,

    Mike
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    • Profile picture of the author RickDuris
      A newbie copywriter named Marsel creates a thread about becoming a paid copywriter. His thread post is full, and I mean FULL of errors.

      These are not the usual quick "slip of the writer's pen" type errors. His post is rife with errors that demonstrate mental sloppiness, immaturity and a complete lack of desire to communicate with clarity.

      Let me ask you a question: Didn't you feel at least little disrespected being asked a question like "how much should I charge" when it's crystal clear he doesn't appreciate the power of words?

      I did.

      My bet is the mental attributes displayed will bleed into his professional writing, regardless of what language he writes in. Rapidly reducing his value as a copywriter to the business and as a result, his compensation.

      As you all know, writing quality, while not the ultimate determinant of a copywriter's success, is a significant factor. Unless he gets his act together fast, my guess is it'll take less than a day for his future employer to realize he's hired a guy that doesn't appreciate what it means to be a copywriter.

      Which is why I posted what I did.

      Stated differently...

      At an execution level, every word matters.

      - Rick Duris

      PS: Based upon past personal experience, I *know* Mike Humphreys gets this. And I *know* Marc Pescetti does too. Which is probably why they're standing up for me.

      As for the rest of you who've questioned my comment, I appreciate your perspectives and insights. I hope this post sheds a little light on my intent.
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  • Profile picture of the author joe golfer
    I think Marsel is trolling us. Well done, sir or madam.
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    • Profile picture of the author max5ty
      Originally Posted by joe golfer View Post

      I think Marsel is trolling us. Well done, sir or madam.
      I think he/she is serious...and was given a couple good answers.

      I met someone a couple years ago that was a highly sought after copywriter for the Chinese market.

      If you were to read what they wrote in English, it would sound a little peculiar to us, but it doesn't mean they don't know what they're doing.

      Here's one of the most popular forums in China. I've checked out some of the ads on this site and a few other popular forums in China. If you translate them, some of the stuff sounds weird (to English speaking).

      I've actually discovered some mind blowing techniques from checking out foreign ads, etc.

      There's some brilliant brilliant copywriters that have a hard time sounding normal using the English language...I have a lot of respect for them.

      Anyways, check out one of China's most popular forums.

      ç'«æ‰'-ä¸*国æ"€å...·å½±å"åŠ›çš ç½'ç»"社å'º
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    • Profile picture of the author Mark Pescetti
      Originally Posted by joe golfer View Post

      I think Marsel is trolling us. Well done, sir or madam.
      Whether he/she is or isn't (trolling,) when you start a thread, it's proper to participate in it - so it's as relevant as possible.

      Have you seen those text message/IM stream images where it starts out with, "I have something I need to tell you..."

      Then nothing.

      The recipient sends text after text trying to get an answer - starting to make all kinds of assumptions.

      Well, I hate making assumptions. That's why I'm so big on showing up and being transparent. The OP missed the boat. And the result is an interesting conversation, but also a ton of assumptions. Maybe he'll show up and set the record straight.

      Probably not.

      Mark
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  • Profile picture of the author Jomuli3
    Figure out what other copywriters are charging. This will help you to be within price range.

    Selling copywriting service is not like selling goods. The quality of your writing might not be as high as that of John Carlton, Clayton Makepeace, Dan Kennedy and the like. You can't charge their rates.

    These copywriters have spent decades writing persuasive copy --- controls. Surely you can't charge what they get.

    It is important to know how to position your service effectively in the face of the competition. Count on the areas of strength and weakness of your competitors. By so doing you will be able to position your service effectively.

    Remember, a baby doesn't feed on solid food--- it requires milk until its stomach is strong enough. That is if you are new, your charges must be at the bottom. Raise them as you gain experience and show your authority.
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