Could Use Some Pointers for Landing Page

SEO optimization and opt-in conversions are usually very different animals! You can gauge your SEO results by keeping track of where you are in the SERPs, but that isn't going to tell you anything about your conversions. To measure conversions, you would need to do some split-testing.

I would separate these two functions. Build a landing page for capturing leads. I mean, that's what it's about, right? Build some interior pages on your site to build authority, educate, pre-condition, build loyalty, etc. SEO the daylights out of those and market the heck out of your landing page(s).

Basic rule of thumb for creating high-converting landing pages: limit the number of options your visitor has to something like two choices. Convert or leave. And if they leave, exit pop-em!

Good luck!

I find it confusing. I wasn't sure if it was for people that want to be coaches, people who want to manage time better or those looking to be more creative.

The site header fights with the graphic on the left. I don't know who is speaking. There's a link to the product but it just says it is available--no call to action.

The copy just stops suddenly, leaving me wondering what to do next. There's a video there but I don't know what it will be about. Then there is another graphic which is hanging on the bottom.

It feels like the customer avatar could be several people. Lock on one target, and write to that person.

Hi Scott,

For the optin, Tell more about the "creative spark" newsletter ... because a lot of people could use that. What's inside those newsletters? How do I get a creative spark? (And just to be clear: is the free ebook offered in the optin the same as the "All the Hats We wear" book that you describe in the center of the page?)

And the "hats" idea is sort of clever ... but I'd ditch it. Why? 'Cause it threw me for a second or two. (For a split second I wondered if you were a fashion designer. Seriously.) And that's too long a time for confusion, especially because the payoff is only meh. Clarity over cleverness. Instead choose a title that stresses or even dramatizes the unique value of your time management system. I realize you're already trying to do that with your "hats" theme -- that we all have different roles in life, and hey, here's how to balance them -- but the USP gets lost.

Next, ditch the interview. It's way too long. Besides, the first thing I learn about you is that you've only been in your biz for a year and a half. Now, that's not a problem -- doesn't mean you're not a good coach -- but I certainly wouldn't lead with it.

But you should talk about yourself on your landing page. Why you got into time managment. The unique struggles you faced as you tried to balance too many different roles, too many different responsiblities. How you agonized over spending not enough time in your role as a husband ... only to feel guilty that you were putting off work duties. That kind of thing.

Then you get to reveal the secrets you learned about time management. How it changed your life. How you learned to harmonize all the various roles of your self ... that you didn't have to steal five minutes from one role for another ... instead, when each role is properly defined, they all reinforce one another ... etc.

Now, you might have that info in the video, but I saw the 29 minute length and didn't want to wade in that pool.

Basically, this page should be about you and what you can do, not just your book. 'Cause like thebert said, have a separate page for your optin, (although you can keep the optin field on this home landing page).

Best of luck.