I Need My Squeeze page, process critiqued please!

9 replies
Hi All,

I am new to IM and struggling to make my first dollar. Something is NOT working and I can't figure out what. I'm struggling to get traffic to my site (different issue), but one's that have opted-in are not "hooking".

I am asking people to opt-in and go through the process and critique look, offer, thank you page, first follow-up message, etc. Just unsubscribe when your done if not interested. But please give me good feedback. From my perspective, there is no good reason I haven't made my first dollar.

- I have what I believe is a pretty good squeeze page (not perfect, understood) offering a very informative, free e-book in the fitness niche. I "repackaged" free info with my graphics skills. It's 38 pages long. I think it's offering value.

My squeeze page is: www.ultimatecardiostrength.com (this is not an attempt to spam here).

- When someone opts in, they are directed to a custom Thank You Page created by me with encouragement to download a FREE daily fitness tool for their computer. Again, offering real, usable value. This is free to download for them and I make $1.00 CPL. No one seems to be interested and I don't understand why.

- Once they submit their email, my first follow-up message goes out from my autoresponder. My approach is not "hypey" or "pushy" but sincere with the intent of offering real, valuable content.

Thanks to anyone willing to take the time!
#critiqued #page #process #squeeze
  • Profile picture of the author Brent Stangel
    That page loads so slowly, I finally gave up waiting for the image to load. I don't know what "Instabuilder" is, but If your page is not on your own hosting I suggest you move it, first thing.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author automationhero
    true. page does load slowly. Also, the space for an email address didn't call out to my attention at all. I eventually got there because of the yellow on the page but it took too long for me to recognize it. Just at a quick glance I would probably take out the yellow box behind the text on the top right because it draws more attention than you want it to. Anyway, just a quick look but think of what you want to really be the main source of attention...

    Best of luck
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  • Profile picture of the author Sarevok
    I give the squeeze page a bad grade to be honest.

    I find that simple, small, and light squeeze pages convert much better.

    Just a big, bold call to action works the best in my experience.

    But, split testing is always a STRONG variable of consideration.

    And yeah, the image loads VERY slowly.
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  • Profile picture of the author ryan2008
    Page loaded fine for me and I think it is a decent squeeze page you only have about 3 seconds to grab your customer or they are going to bounce on to the next thing and they want to know what the page is about and what's in it for them.
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  • You squeeze page looks pretty good.
    The benefits are in bullet form
    The opt in form easy to fill out only asking for best email address
    I would suggest putting the word FREE on your submit button
    to read"GET FREE ACCESS" or "FREE ACCESS NOW!
    this could be done in split testing
    like the way you showed results of what sort of abs they can have
    now all you have to do is split test with some of the advise you
    have gotten here today and see what works for you.
    Good Luck
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  • Profile picture of the author Tim R
    I think you got some good advice in one of the other threads you started on here, but you don't seem to have implemented it.

    To start with, the squeeze page is not good. I know you've had other people tell you that it is good, but are they in this niche? Do they know what they are talking about?

    You're not appealing to a specific group of people within the fitness niche. If you look at the people doing well, they have a narrower focus.

    They're not trying to talk to everyone. They specialize in building muscle. Or losing fat. Or getting a 6-pack. Or bodyweight exercises. Or gaining functional strength. Then it might be broken down further to target women or men. Or different age groups.

    Who is your specific audience? Your domain name has two contrasting ideas. The people who are focused on strength don't want to hear about cardio, and vice versa.

    There's so much information out there already, so what makes you different? Do you know what a USP is? Nothing about your site or your drip campaign gives any info on yourself and how you are an authority. You come across as a marketer rather than an insider. People will sniff this out quickly.


    Do you have any experience yourself in fitness? How about revealing something of yourself and trying to build up a relationship with your readers. Your emails are generic and do not accomplish this.

    The book that you give away is completely wrong. It is written by other people with links to their website and I assume their affiliate links. Are you trying to build your own brand or someone else's? If you 'repackage' other people's info, don't expect great results.

    You might not want to hear this and I know that you are sensitive to criticism, but you need to hear it. You're focusing on the wrong things. You're getting advice like changing buttons and other design elements etc.

    Forget about any of that stuff at the moment. You need to work on your the basics first. Figure out your audience and your positioning. Come up with a marketing plan.

    I don't know who the 'guru' is that you learned from, but you are missing too many pieces of the puzzle to succeed. There are so many people giving IM advice and teaching courses that it's really just the blind leading the blind.

    There are no shortcuts to take here. Study the market and look at what successful people are doing. This is your competition. How do you measure up compared to them?

    My honest advice would be to start over from scratch and really focus on your positioning within the market. Choose a specific area that you think you can excel in.

    You might ignore this advice, but you said yourself, what you're currently doing isn't working.
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  • Profile picture of the author The Copy Nazi
    Banned
    Its so bloody awful I don't know where to start. But "FREE" screamed at me from all over the page... and I ran a mile.

    Take this guy's advice -
    You squeeze page looks pretty good.
    The benefits are in bullet form
    The opt in form easy to fill out only asking for best email address
    I would suggest putting the word FREE on your submit button
    to read"GET FREE ACCESS" or "FREE ACCESS NOW!
    this could be done in split testing
    like the way you showed results of what sort of abs they can have
    now all you have to do is split test with some of the advise you
    have gotten here today and see what wo....
    and then crash and burn. (just realized why I come here - for laughs)Yeah dude - go apesh!t with that "FREE" - works every time (facepalm).
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    • Profile picture of the author Chriswrighto
      Like Mal said, you're saying "FREE" waaay too much.

      It scares people off and positions you as extremely love value... which is not what you want when you're trying to sell.

      What does your audience really want?

      I'd also get an email copywriter to take a look at your auto responder... (going by what I've seen.)
      Signature

      Wealthcopywriter.com :)

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      • Profile picture of the author ewenmack
        wwidman, Have you considered that your reader has seen
        same and similar messages before?

        And what that means to you?

        Best,
        Ewen
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