by The Copy Nazi Banned
17 replies
"Eat24" campaign for the dating app "Tinder".

#eat
  • Profile picture of the author sbucciarel
    Banned
    lol. Funny, I found the thread title irresistible.
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    • Profile picture of the author Don Grace
      They've got some great ads they run on the porn networks too, here's an article they did...

      How to Advertise on a Porn Website | Eat24 Blog
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by Don Grace View Post

        They've got some great ads they run on the porn networks too, here's an article they did...

        How to Advertise on a Porn Website | Eat24 Blog
        "I want to be inside you" LMAO

        That whole article is brilliant.
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        • Profile picture of the author Alex Cohen
          Vulgarity gets attention but does it result in sales?

          The images people get in their minds will merge with the images they're being shown of the food.

          Alex
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          • Profile picture of the author The Copy Nazi
            Banned
            Originally Posted by Alex Cohen View Post

            Vulgarity gets attention but does it result in sales?

            The images people get in their minds will merge with the images they're being shown of the food.

            Alex
            No man...doesn't work. Did you even read the article?
            No matter what metric you want to use to define success, our campaign kicked ass all the way across the board. Impressions? Our porn banner ads saw three times the impressions of ads we ran on Google, Twitter and Facebook combined. Click through? Tens of thousands of horngry Americans clicked our ads. Yeah, but did they convert? Psshhh, please. We saw a huge spike in orders and app downloads during the time our ads were live, especially late at night when that insatiable desire for DP (double pepperoni) is at its most intense.
            Yeah...complete dud.
            The general consensus is that it’s more expensive to acquire new customers than retain existing ones, but of course, that’s just another convention flipped right on its ass by porn. Of the total traffic generated by our ads, over 90% were first-time visitors to Eat24.com. We were reaching an almost entirely new market. Our porn banners were generating new customers cheaply. And guess what? They were coming back too (they always come back). New customer retention on porn banners was four times higher than that of our Facebook ads.
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          • Profile picture of the author sethczerepak
            Originally Posted by Alex Cohen View Post

            Vulgarity gets attention but does it result in sales?

            The images people get in their minds will merge with the images they're being shown of the food.

            Alex
            Something tells me that's the idea.

            Sure, some people will think it "inappropriate," but not their target market. The right person will love it. In that respect, it's damn good positioning.

            I think it was Dan Kennedy that said "If you want to attract the right customers, you have to be willing to repel the wrong ones."

            One of the top reasons I see small business owners creating boring marketing is that they're afraid of turning people off. They want to be all things to all people instead of creating ads that will make the WRONG customers gag and the RIGHT customers fall in love.

            Great copywriting always leverages niche specific dialect.

            ALWAYS.
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            • Profile picture of the author The Niche Man
              Originally Posted by sethczerepak View Post

              One of the top reasons I see small business owners creating boring marketing is that they're afraid of turning people off. They want to be all things to all people instead of creating ads that make the WRONG customers gag and the RIGHT customers fall in love. .
              That's deep. Someone should write a book from that angle.

              If your ads not repelling the wrong customers ... its probably not attracting "enough" of the right ones!
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          • Profile picture of the author RickDuris
            Originally Posted by Alex Cohen View Post

            Vulgarity gets attention but does it result in sales?

            The images people get in their minds will merge with the images they're being shown of the food.

            Alex
            No doubt. Absolutely. Unequivocally. Certain markets eat this stuff up.

            So much for good taste. (Pun intended.)

            - Rick Duris.
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          • Profile picture of the author Ross James
            Originally Posted by Alex Cohen View Post

            Vulgarity gets attention but does it result in sales?

            The images people get in their minds will merge with the images they're being shown of the food.

            Alex
            I don't really think it ever gets to this point, honestly.

            "A little bit of salt on your pasta is good but the whole damn thing tastes bad."

            They can get away with losing a few clicks too, even if they completely bait and switch, they are getting clicks for pennies on the dollar.

            I do agree, more visual people might not bite as much
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  • Profile picture of the author shawnlebrun
    Someone should contact some sandwich shops and get them to put
    ads for their grinders... on the app Grinder?
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  • Profile picture of the author RedShifted
    Thats hilarious.

    And ftr, I did not visualize female breasts when looking at that ad. The only thing I saw was the insides of my empty stomach.
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    • Profile picture of the author Alex Cohen
      When I looked at the ad, I got images in my mind of people preparing the food who had just been touching body parts and hadn't washed their hands.

      LOL

      Guess I'm not the target market...

      Alex
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  • Profile picture of the author Taylor Stewart G
    That thread title really jumped out at me. Not only because of its lurid appeal, but because of its brevity. It also addressed the user directly.
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    • Profile picture of the author ItsMikeyC
      Attention grabbing headlines don't need to be long!
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by ItsMikeyC View Post

        Attention grabbing headlines don't need to be long!
        I once emailed Kern with the title "Dude" - he's been flogging it ever since. True.
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        • Profile picture of the author wordwizard
          And Kern's not the only one. Tellman adopted it too - for a while I got a lot of "Dude!" emails from him, which I found annoying.

          Maybe they should segment by gender? Of course that could get tricky...
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