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A simple question that made me some $$

by Quality Copywriter
4 replies
Hi guys

Maybe this is teaching you guys how to suck eggs but some might find it useful.

I was at a copywriting seminar last year in the UK and the host of the affair was making some serious money (like over a million offline) by striking up deals with businesses who were struggling to offload their stock.

The businesses were selling things like cars, music equipment and general high ticket items.

Rather than pitching them on his services, he would just ask what sales goal they had in mind and then he would ask....

If can deliver that, what will you give me in return??

It might then be cash or goods or someone's first born child.

the point is...

I've used this question for online and offline clients and it can work quite well.

It tends to kick the dreamers to the curb and makes the client focus on how you are added value in the equation.

it can also lead to nice back ends.

The other idea here, is that you don't always have to get paid in cash when dealing with offline businesses.

In one deal, this guy got 50 Les Paul Gibsons.

If you like your Guitares...you know that's a sweet deal!!
#helped #make #question #simple
  • Profile picture of the author Max Anderson
    Sounds like basic qualifying to me... But I can say that it really works!

    "The other idea here, is that you don't always have to get paid in cash when dealing with offline businesses."

    This just gave me an awesome idea. Thanks!
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  • Profile picture of the author chrisv24
    Very interesting! Unless the guy was offering an Aston Martin, I'd always want the money. He employs a good sales strategy though.

    I used to always talk about who I was and what I did, but it's much more effective to get the other person talking about their goals and aspirations and they you hop in and tell them that you can help them get there.
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  • Profile picture of the author misterme
    It's called "bartering."
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  • Profile picture of the author Stickers
    That is a very good way of increasing your value proposition.
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