Feedback for Opt in form

by Splinter

Posted: 13 years ago 17 replies

COPY WRITING

Can you guys please give some feedback on the opt-in form I will be using on my website on the RHS menu as well as on various squeeze pages I will be testing.

(note the e-book is just a place holder while the real one is being made).

I was not sure if the e-book and text referring to it as a bonus report should be shifted below the submit button.

#feedback #form #opt

Loren Woirhaye 13 years ago

Well, it's very "British" but other than that it looks ok.

I would generally try to put the button as close as possible
to the fields. You can draw a big arrow pointing down at
the button to help users understand what they are supposed
to do.

Arguably your control should be a grey submit button and your
would test colors against the standard grey. With a regular
HTML submit button there is no question of users with graphics
disabled being able to see and use your button. With the
grey button HTML you can change the text to something
like "Yes! I want my free report Now!"
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- Splinter 13 years ago
  
  Loren, what do you mean by "British" and can you comment on what you think could be a better approach? (I am not a British do don't feel bad to insult them )
  
  As for the button, I will take that on board.
  
  Thanks
  
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Loren Woirhaye 13 years ago

"Free Valuation Report" has no meaning in the USA - I can
only guess at what the term means. "Valuation" is not a term
used in N. America like you've used it here.

Also the use of the pound sign tipped me off that you
are not writing for the same market I normally write for.
If your product is to sell to people who think in U.S. Dollars
you'll need a different kind of verbiage because, honestly,
I'm real smart but my best rough guess is your report is
something about real-estate appraisal. If it's not, think
how confused everybody else will be.
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- Splinter 13 years ago
  
  Suppose the £ sign does give it away. You are correct, it is do to with real-estate and it is a form on my sites for motivated sellers to opt in in order to get a free valuation and cash offer in return for a quick sale.
  
  Taking this into account now that you have a vague idea of my target market, what are your thoughts on the message being delivered, the format/layout and the copy being used?
  
  Thanks
  
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- Alexa Smith Banned 13 years ago
  
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  Splinter 13 years ago
  
  Alexa, I did question this myself but the thinking was, if someone is seriously interested in selling their home, they must be willing to give more than just their post code. So what happens is on page 2 after hitting submit, we do a postcode lookup to tailor the form to tell them we buy in their TOW NAME and then go on to get them to complete the rest of the detailed form about their home, mortgage value, property value and a estimated offer.
  
  If they opt out at this stage, they will be on 1 of our mailing lists asking them to please come back to complete for form.
  
  Testing will tell us if just name and email is best or even just a postcode to start...
  
  Thanks
  
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Loren Woirhaye 13 years ago

Why not say

"I'll Pay You CASH for Your House - Walk
Away From Your Real-Estate Problem With
Pockets Full of Money - Just sign-up here
to secure your spot (don't delay, spots are
filling up!)"

that sort of thing?
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CDarklock 13 years ago

There are two amounts in the box: 297 and 47. This confused me for a second, and I initially thought it was a typo. A customer might think you're actively lying.
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2b1ask1 Banned 13 years ago

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- Dima Kritchevski 13 years ago
  
  Originally Posted by 2b1ask1
  
  [FREE Instant Access...]
  
  That's a very solid call to action for an opt in form... In my testing "Get Instant Access >>" works even better.
  
  Thanks
  
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Splinter 13 years ago

What about this layout and text then, using same colors as on the image....
===============
Claim Your Free House
ValuationWorth £297!

Limited offer: Fill out your
details below Now & instantly
receive a Free Valuation
& Cash Offer for your home

NAME
EMAIL
POSTCODE
(Get FREE Cash Offer Now")

If you are quick to fill in your
details above, we will also
throw in this Limited Edition
"Fast Home Sale Report"
worth £47 absolutely free!

ECOVER IMAGE
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Kurt Henninger 13 years ago

I would work on the headline. IMO not a real "eye catcher" Not knowing what market you were in, I had to hunt around and figure out what exactly your market was.

Some perhaps like "Who else wants a free valuation report?"

Ultimately, split test it to find a winner.
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Splinter 13 years ago

Kurt, as this opt in is on a website which is all about selling your house and a squeeze page saying we can buy your house etc, do you still think the headline for that box should change?

"Claim your free house valuation" to me seems to be hitting the nail on the head when there are motivated home sellers browsing my site wouldn't you say?
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- Treborrevo 13 years ago
  
  In the U.S. the appeal...
  
  "Find out what your house is really worth in this market" has worked like a rock-star.
  
  Though Zillow is hurting it a bit.
  
  But the core appeal is a strong one with homeowners looking to sell.
  
  If your market understands it as Valuation - try it. Then test it against a more colloquial way to say the same thing.
  
  Ha. The best pulling letter we ever did had an old Polaroid snap-shot of an absentee owners home paper-clipped to the letter with the headline, "Do you know what the renters are doing to your 3456 Baker St. property?"
  
  Thanks
  
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  Splinter 13 years ago
  
  Treborrevo, in the UK a valuation which is carried out by the banks is well known by home-owners but I will be setting up about 4 different versions of this opt-in and test them.
  
  Attached is my final draft for now... does this look a lot better than the first?
  
  Thanks
  
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Loren Woirhaye 13 years ago

Big improvement.
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Humphrey 13 years ago

Definitely more striking a clear improvement in my eyes.
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