The Game Before The Copy

Nice.

The few minutes before I write copy, I like to read copy.

It clears my mind and puts me in the right mindset to write, especially when I am writing motivating sales copy for clients.

I also like to study copy writing at least 30 mins in the morning.

Just watched this ad before coming here. I lost interested around the 2:00 mark. The intro was good, but it wasn't interesting enough to watch after 2:00, imo. Maybe I'd enjoy it more if I were a soccer / football fan.

I have daily habits -- not rituals. There's no "zone" I need to get myself into to write copy. I simply write the copy. Of course I go through the product, take notes, do research, etc. I suppose some might call that a ritual.

I'm not saying rituals are not effective. I just don't like the word ritual. It sounds like you have to call toward some higher woo woo power to perform. I think that's bs.

I do believe in something called anchoring. It's kind of the same thing as a ritual, except it grows the more you do it. Anchoring is doing something like ringing a bell when you make a sale -- and ringing it again before you set out to make another one. I first heard about this in Jordan Belfort's Straight Line Persuasion System. Anchoring been around for a while and it's used on Wall St. It goes back even further if you remember the salivating dog and ringing bell study.

I just clear my head, close my door, make sure I have no distractions, and then proceed to do my work.

I've seen this video, the music is very uplifting.